'Fresh' UK Marketing News from theMarketingblog

O&M London adds a slice of humour to Pizza Hut

Ogilvy & Mather London today unveils a TV campaign for the new ‘Classic Crust’ for Pizza Hut Delivery, the first major advertising campaign since winning the account in November 2014.

The comical TV-led campaign, which breaks on 15th April and will run for four weeks, shows the lengths friends will go to taste the new ‘Classic Crust’. An imposter, with an obvious fake beard, pretends to be ‘Tom’ so he can enjoy the pizza with Tom’s girlfriend. However, his cover’s blown when the real Tom arrives home. The imposter panics and jumps through the wall of the apartment, taking the pizza with him.

The humorous TV advert, which is supported by VOD and online activity, is aimed at tempting take-away consumers to sample the new ‘Classic Crust’, which features a crust sprinkled with garlic butter flavoured seasoning.

Adrienne Berkes, Chief Marketing Officer at Pizza Hut Delivery said: “We’re excited to see the response to the Classic Crust campaign as it’s a real game-changing addition to our menu and the advert captures the ‘must-try’ element to the product.”

Gerry Human, Chief Creative Officer at Ogilvy & Mather London, commented: “It’s great that Pizza Hut chose to literally bust through the wall of mediocrity with this campaign” 

Two of the best travel PR stunts of the year so far - Sally Durcan, Hotcow

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!

As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals.

With this in mind, let’s look at two of the best travel PR stunts of the year so far:

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Will Corry 01784 434 412 will@themarketingblog.co.uk

"Your customers reflect your marketing and your marketing reflects your customers" / Iain Lovatt, Blue Sheep and Blue Venn

You get what you get because you do as you do.

Your customers reflect your marketing and your marketing reflects your customers

I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.

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It’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample / Sally Durcan, Hotcow

Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.

And many other brands are following suit.

Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample.

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