Brittany Ferries: Discover the new brand campaign


Brittany Ferries is positioning itself as the premium ferry and holiday operator to France and Spain with integrated campaign - 'Discovered anything lately?' - spanning TV, digital and press.

Richard Price, head of marketing at @BrittanyFerries Brittany Ferries, commented: "January remains a key time for planning holidays, especially for families with school age kids, so we want to reach out to this audiences with the aim of getting on their radar for both our key destinations and our travel genre.

The creative itself features warm and recognisable scenarios involving holidaymakers discovering new experiences in a bid to evoke nostalgia and remind potential customers of the things they love about holidays.

Jon Elsom, executive creative director at Bray Leino, said the campaign "builds on our 'any' brand platform in an inspiring and heart-warming way".

Elsom added: "Our new TV and cinema spot tempts you to discover things about France and yourself, alongside digital and print work that delivers travel bags of emotion underpinned with helpful holiday info.

"The campaign look and feel continues to position Brittany Ferries as the premium ferry and holiday operator.

Campaign activity, including TV, cinema, press, online, PPC and web, runs from the end of December through the key holiday booking period at the start of 2015.

Do you have a topic you’d like to see covered in a session at SMX London 2015 on May 20-21, 2015?

Do you have a topic you’d like to see covered in a session at SMX London 2015 on May 20-21, 2015? Something you’d like to see covered in depth, or a discussion of strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you.

Have a suggestion? Please read our guidelines for speaking at SMX conferences, then use the SMX session idea form.

Ninja Popups karate-chop their way into E-goi / by Ruben Alvim

Fancy adding an element of surprise to your Wordpress site? The ligthning-quick, dead easy Ninja Popups should be right up your alley!

They come complete with a bevy of killer popup responsive designs which you can go live with in no time. Split-tests, analytics and social media integration are also included. By default their popup looks just like the one below (you can obviously customise it to your liking - ninjas are masters of disguise ;)

idio talks B2B media and publishing convergence with Patrick Angell

idio talks B2B media and publishing convergence with Patrick Angell http://www.idioplatform.com/siia-interview/

JONNY ROSE: So, what’s happening in the world of B2B media right now?

PATRICK ANGELL:  The sector – at its very broadest – can be broken into two types:B2B information services companies that research, collect and make sense of data and then publish it to an audience that use it for commercial decision-making, add it to their workflow or embed it into other tools, andB2B media companies, which were once traditional print publishers, but who have now become brands with multi-platform and multiple offerings including print, digital, mobile, events and data offering.

The watchword across both types right now is “convergence”.

Publishers are moving into the information game and vice versa. For example, Centaur went on an acquisition spree where they’ve bought companies like Econsultancy and Profile Group. Profile Group, for example, produce a digital data service called Year Ahead which is an event database used by marketing planners to prepare for marketing events throughout the year–

Video : Goofy humour from Kmart and Joe Boxer / This time around it’s pregnant women dancing

FCB Continues to Celebrate Bellies for Kmart, Joe Boxer

A couple weeks ago FCB Chicago launched its “Jingle Bellies” holiday spot for Kmart and Joe Boxer, a follow-up to last year’s “Show Your Joe,” which was unofficially dubbed “Jingle Balls” and went on to score over 18 million views on YouTube. With “Jingle Bellies” now just past the one million view mark, the agency has unveiled a follow-up belly performance entitled “Santa Baby.” The twist? This time around it’s pregnant women dancing.