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Will Corry 01784 434 412 will@themarketingblog.co.uk

Developing a new logo and name for two of Oxfordshire’s colleges cost nearly £94,000, figures have revealed.

Oxford Mail

The new logo for City of Oxford Colleges

Story by Alex Wynick,

A Freedom of Information request showed the invoices for the work totalled £93,742.

This included £13,878 on focus groups and polling, £12,792 on “brand DNA”, £9,160 on “refinement” and £4,350 on the name Activate Learning.

User-Generated Content: The next big marketing trend

In case you've missed it, user-generated content (USG) is one of the biggest trends in digital marketing right now. Although not a new concept, it is becoming an increasingly popular – and lucrative – one.

A recent article on the Tech Cocktail website explains this development in more detail, as well as how brands can use it to their advantage.

Native advertising, branded content, sponsored content - call it what you like - it's red-hot rolling marketing news

Welcome to the Age of Context-Driven Sales and Marketing - Huffington Post

From www.huffingtonpost.com - Today, 6:20 AM

The next generation enterprise software for sales, services and marketing such as marketing automation or customer relationship management (CRM) solutions will deliver personalized and highly contextual intelligence to sales, marketing and services...

 

HotelTonight,The Blueberry Wave, Kognitio, Littlewoods | TheMarketingblog

From www.themarketingblog.co.uk - Today, 5:42 AM

3 'fresh' stories that you need to know about today - HotelTonight,The Blueberry Wave, Kognitio, Littlewoods HotelTonight Hires Beats Music and King.com

 

The 20 hottest startups founded by women

From www.themarketingblog.co.uk - November 9, 4:58 AM

Women for Women : The 20 hottest startups founded by women http://t.co/ihv5z8LjWX … pic.twitter.com/jH32t7b8sA— Will Corry (@slievemore) November 9,

 

How an e-commerce platform was created that realised Rockar’s vision of making car buying as easy as buying a mobile phone

From www.themarketingblog.co.uk - November 6, 4:33 PM

How an e-commerce platform was created that realised Rockar’s vision of making car buying as easy as buying a mobile phone


6 NOVEMBER, 2014 – On Thursday in Bluewater, Hyundai Motor in partnership with Rockar are opening the UK’s first digital car showroom that allows people to buy a car online in minutes without having to deal with sales people.

 

Try watching Boots’ Christmas offering without shedding a tear | TheMarketingblog

From www.themarketingblog.co.uk - November 6, 12:28 PM

New @BootsUK #christmasadvert Boots unveil feel-good Christmas advert http://t.co/epFoviLD3l via @Femail #specialbecause — clare stafford (@clareanna)

#SpecialBecause campaign launches with TV advert this Sunday during Downton Abbey

Latest rolling news / Engagement articles, news, case studies, success stories, blunders, rants etc.- enjoy | TheMarketingblog

From www.themarketingblog.co.uk - Today, 6:14 AM

Native advertising, branded content, sponsored content - call it what you like - it's the red-hot...Fresh marketing engagement articles etc. from theMarketingblog -

 

Cape Town Video : ‘Sweet with a litle bite’ | TheMarketingblog

From www.themarketingblog.co.uk - November 9, 7:06 AM

We have a word for people like this...Great attributes for a chili sauce, but not so much for human beings. Sweet with a little bite

 

Start Ups : Calum Brannan has built Click Hello to be the most powerful booking software for your business needs | TheMarketingblog

From www.themarketingblog.co.uk - November 8, 9:01 AM

Are you a small business who needs booking software? Do you know one that might? Calum Brannan's new product is a booking, marketing and customer


He is looking to work with a handful of amazing businesses. In return you’ll help shape the product, get an extended free period and be an amazing help to him during his first baby steps. Drop him a linehere and he will give you a call.

 

IAB study shows that mobile is now the number one device for product info amongst 16-34 year olds | TheMarketingblog

From www.themarketingblog.co.uk - November 6, 2:58 PM

4 in 5 GB smartphone owners use the Internet on their mobile everyday London, 6th November 2014: Research released today by the Internet Advertising


The study carried out in conjunction with research agency Kantar Media, shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media. The study also looked at the impact of not having a mobile optimized site and the implications this could have for brands

 

Guinness Rugby - Mind Over Matter - YouTube

From www.youtube.com - November 5, 6:14 PM

This film proves that there are far greater qualities a man can possess than just physical ones. With determination, character and ambition, anything is poss...

3 'fresh' stories that you need to know about today - HotelTonight,The Blueberry Wave, Kognitio, Littlewoods

HotelTonight Hires Beats Music and King.com Marketing Pro as CMO

Leading mobile-only hotel booking app adds Mark Phillips to its executive team, appoints Zillow’s Amy Bohutinsky to board and brings on former Airbnb executive to lead international expansion

London, 7th November 2014 - HotelTonight, the leading mobile-only hotel booking app, today announced that Mark Phillips, former CMO of Beats Music, has joined the company as its Chief Marketing Officer.

Phillips joins the HotelTonight team with nearly 20 years’ experience building and developing global consumer and technology brands. Most recently, Phillips led marketing for Beats Music, the subscription-based music streaming service that was recently acquired by Apple.