tag:themarketingblogplus.posthaven.com,2013:/posts 'Fresh' UK Marketing News from theMarketingblog 2021-07-05T20:05:37Z W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1658031 2021-02-24T12:36:18Z 2021-07-05T20:05:37Z Instapage Review

Building a well-optimized fast loading landing page is hard, they say. You have to deal with a web designer with multiple conference calls to make sure your get your message right.

person holding pencil near laptop computer

Unsplash

Maybe a couple of years ago.

Times have changed dramatically. Online media is mainstream and you have endless digital tools to help you create landing pages with all the advanced features you are looking for. One of those online tools is Instapage. It’s a high-powered fast loading landing page builder with tons of useful integrations and optimization treats.

In this Instapage review below, I’ll give you a hands-on look at how Instapage works for organisations looking for a landing page builder 


What does Instapage do? 


You know that Instapage is a landing page builder. But what does that mean?

  • Drag and drop page builder – Easy to use drag and drop builder which isn't inflexible like Wordpress. Move the image to where you want the image to be placed. 

  • Widgets – Large collections of Widgets such as CTA, countdown timer, special offer and many more. .

  • 270+ customizable templates – Useful if you are looking to get a page up and running quickly..

  • Direct access to Bigstock images – It’s easy to insert professional looking stock images, you still have to purchase them :(

  • Detailed form builder and asset delivery – Easily create all types of advanced forms, including multi-step forms. connect to a large number of integrations. Instapage can even handle these automations easily.  

  • Helpful tracking analytics – Google tag manager, Google analytics? 

  • Collaboration tools – useful tools to help with collaboration between companies and their digital agencies 

  • AMP Support – Design Google AMP landing pages to take advantage of lightning fast landing page speeds. 

Detailed attribution data – Tight integration with Google adwords

Instapage Discount Code

]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1567731 2020-07-01T22:27:58Z 2021-05-10T10:41:58Z A special Bikers Laughter Spot

https://www.themarketingblog.co.uk/2020/06/bikers-laughter-spot-the-one-about-the-biker-and-a-prayer/

]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1567555 2020-07-01T15:47:46Z 2020-07-01T15:47:46Z New - the best strategies for growth hacking

]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1567554 2020-07-01T15:43:27Z 2020-07-01T15:43:28Z Growth hacking - the truth

https://www.themarketingblog.co.uk/2020/06/the-best-growth-hacking-strategies-for-your-bsiness/

]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1567549 2020-07-01T15:29:41Z 2020-07-01T15:38:01Z How to hire SEO in London

https://www.themarketingblog.co.uk/2020/06/why-you-should-hire-an-seo-consultant-in-london/

]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1567545 2020-07-01T15:21:32Z 2020-07-01T15:22:25Z How to reduce the scourge of poorly targeted online ads

Publisher Discovery, a provider of services for online advertisers, has received an investment of £800k from a consortium of investors led by specialist technology investor Par Equity.

Top image – Tom Bourne (CEO) and Matthew Byrne (Chairman) of Publisher Discovery at the Performance Marketing Awards Ceremony

Publisher Discovery supports the growing performance or “affiliate” marketing space by helping companies that advertise online target potential customers more accurately.

It uses AI technology to monitor millions of websites, ranking them by relevance and traffic to increase efficiency for advertisers and reduce frustration for browsers. Publisher Discovery holds two patents for its AI technology and is currently applying for a third.

]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1567141 2020-06-30T16:30:11Z 2020-06-30T16:30:11Z Amazon maintains no.1 spot / Research

Research : BrandZ Top 100 most valuable global brands


BrandZ Top 100 Most Valuable Global Brands reveals growing power and influence of technology. 

https://www.themarketingblog.co.uk/2020/06/130522/

 

  • Amazon maintains no.1 spot and accounts for a third of the Top 100 total growth

  • UK brands Vodafone, HSBC and Shell remain in the Top 100 ranking

  • Brand-building and smart investments in marketing critical for business recovery post-COVID-19

Despite the economic, social and personal impacts of COVID-19 and market uncertainties surrounding post-Brexit Britain, the UK has retained three brands in the 2020 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar.

Telecoms, banking and energy are among the hardest hit categories affected by the ongoing pandemic and previous economic instability over the last 12 months. Although positioned in these slightly lower growth categories, UK brands Vodafone (no.55, $23.1bn), HSBC (no.67, $18.8bn) and Shell (no.83, $16.1bn) remain in this year’s BrandZ Top 100 ranking, which has increased in overall brand value by 5.9% to almost US$5 trillion – equivalent to the annual GDP of Japan. Prior to the global pandemic, the total brand value of the Top 100 brands was set to increase by 9%.

Amazon continued to invest heavily in digitisation and online to offline (O2O) and drove retail category growth. This helped it maintain the top position for the second year running as the world’s most valuable brand, growing 32% to US$415.9bn. Amazon’s value grew by almost $100bn this year and accounts for a third of the Top 100’s total growth.

Short video-sharing social network TikTok (no. 79, $16.9bn) was the highest new entry this year, offering light-hearted, user-generated content; something consumers have found particularly fun and engaging whilst in lockdown during the COVID-19 pandemic.

Jane Bloomfield, Chief Growth Officer, Kantar UK

Jane Bloomfield, Chief Growth Officer, Kantar UK said: “Against a backdrop of uncertainty, those companies that have consistently made smart investments in longer-term marketing and in building strong brands have managed to stave off the worst of the crisis to date.

Our BrandZ data allows business leaders to understand how much ‘brand’ drives their business revenues and growth.

It also provides valuable information on what brands must do to help them remain relevant and adapt to changing consumer needs. COVID-19 has indiscriminately impacted everyone, including UK brands. However, consistent investment in marketing can and will help carry you through a crisis.”

The BrandZ Top 10 Most Valuable Global Brands 2020

Rank 2020

Brand

Category

Brand value 2020 ($MN)

Brand value change

Rank 2019

1

Amazon

Retail

415,855

32%

1

2

Apple

Technology

352,206

14%

2

3

Microsoft

Technology

326,544

30%

4

4

Google

Technology

323,601

5%

3

5

Visa

Payments

186,809

5%

5

6

Alibaba

Retail

152,525

16%

7

7

Tencent

Technology

150,978

15%

8

8

Facebook

Technology

147,190

-7%

6

9

McDonald’s

Fast Food

129,321

-1%

9

10

MasterCard

Payments

108,129

18%

12



]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1567129 2020-06-30T16:20:27Z 2020-06-30T16:33:23Z New : Are you running an online business in London?

Are you running an online business in London? When it comes to ensuring the overall success of your online business, the importance of SEO cannot be undermined.

SEO –Search Engine Optimization, is of utmost importance. Search Engine Optimization is crucial when it comes to improving the ranking of your site on the leading search engines.

]]> W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1558759 2020-06-13T08:02:37Z 2020-06-30T16:33:53Z Marketing your business on a shoestring budget doesn’t need to be impossible

Traditional advertising methods tend to be costly and worst of all, they are hard to measure.

Small businesses have never had more access to marketing tools that are cost-effective and easy to manage, so if you want to benefit your company then it would be wise for you to look into them.

]]> W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1480077 2019-11-20T16:04:26Z 2020-06-30T16:37:29Z Here’s Why the Tech Scene in the UK is Disappearing into Private Hands

Here’s Why the Tech Scene in the UK is Disappearing into Private Hands

The UK tech sector appears to be disappearing. Research has been done and it has shown that it is now transferring to private hands. A number of companies have been quoted as saying that private money is now snapping up any undervalued cash businesses. Businesses are also struggling to stay afloat and when you look at things from this point of view, you will soon find that it’s a tough situation to say the least. Take a look at Thoma Bravo for example. They happened to buy out the cybersecurity specialist known as Sophos.

]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1451311 2019-09-03T10:39:14Z 2019-09-03T10:39:14Z Start- ups - pointers++

Virus-free. www.avast.com
]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1451307 2019-09-03T10:31:45Z 2019-09-03T10:31:45Z Exclusive : Opening a restaurant business?

The constant shift in demographics and lifestyles are driving the surge in food-service businesses.

Consumers nowadays barely have the time or inclination to cook. They want the flavor of nice bread without the hassle of baking; they want tasty meals without dishes to wash.

The demand for new, fresh concepts in restaurants won’t stop anytime soon. This is why opening a restaurant can require juggling many moving parts and can feel like a daunting undertaking. However, the procedure is a manageable feat when broken down. If you’re curious about how to open a restaurant, we have some tips on how to get you prepared.


Read more>>>>>>



]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1348601 2018-11-29T13:18:06Z 2020-06-30T16:37:55Z What Are the Benefits of Using Short Domain Names?

Benefits Of Choosing A Short Domain Name

You must first have an URL associated with your website before you can do anything with it. Nobody can reach your website without using a URL. Fortunately, domain names are generally not expensive. However, one of the most common domain tips to find and use the shortest one possible. Nearly all top websites on the Internet use short names and for good reason. Furthermore, shorter domains tend to cost more too.

]]>
W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1335186 2018-10-23T09:21:29Z 2019-06-13T10:12:05Z Reasons for unsuccessful performance in the English Premier League

First Results of English Premier League

In the new season of the championship of England, fans have already seen quite a few unexpected results. One of the main disappointments at this stage is Manchester United, that not only does not fight for the first place, but also runs the risk of being kicked out of the Champions League altogether.

The reason for the unsuccessful performance is a whole bunch of factors, some of them were obvious already in summer. Thus, they include:

  1. Lack of good defense players. The defense line of the Red Devils consists of Lindelof and Jones, who regularly scores to their own goal. As a result, even one of the best goalkeepers in the world, David De Gea, can do nothing in this situations.

  2. Bad shape of some leaders. After the World Cup, Pogba and Lukaku were noticeably tired, and so far they have not demonstrated their full potential.

  3. Unsuccessful coaching decisions of Mourinho. It seems that the Portuguese has largely exhausted himself in the United, because he often makes the same type of substitutions. For example, he fielded Fellaini counting on high balls and the Belgian performance at the «second floor».

    ]]> W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1305944 2018-07-24T13:47:24Z 2019-12-17T05:48:36Z 6 Tips For Small Businesses To Retain A Strong Team


    Small businesses struggle more than established corporations in building and retaining a strong team. Period! Although the number of employees is significantly higher in the latter case, the retention rate is lower in the former.



    Popular corporations attract employees; making it easier for them to hire candidates, full of potential, while small businesses struggle in attracting such candidates and keeping them at the company because even the employees see the benefits of working for multinationals.


    What can you offer to keep the employees happy with your brand?


    1. Focus on quality, not quantity

    Small business owners need to understand the importance of quality over quantity. They cannot go around recruit ten candidates with little potential in them; instead, they need to hire five candidates, who are capable enough to handle the same amount of work. Hiring by degree, not abilities is what increases their expenses severely; making it impossible for them to offer any other benefits to their employees. Find the right individuals and follow this statement, “keep the number of employees low and benefits high”.


    1. Value each role

    This is something that large corporations also lack at times. One should always value each task because the small tasks are as important as big ones to keep your company afloat. Some roles in a small business may seem insignificant to others, but as the business owner, you need to value each position, and only then, your employees will appreciate them too. How would you feel if someone says that your role is insignificant? Not good, right? Your employees will feel the same thing if you do that. Value them to keep them determined and dedicated.


    1. Hire like-minded people

    As a small business owner, you cannot afford to hire individuals who don’t think as you do. Your employees need to believe in you and your ideas; only then your brand will grow. This does not mean that you should not allow them to speak their opinions or hire no one who is more experienced than you. However, employ such candidates so that you can improve your business practices and walk right into the big leagues. Keep your ego aside and focus on the growth of the business.


    1. Celebrate successes and failures

    The first step that you need to take is to set tangible goals for your employees. This will not only help them achieve the desired results but also enable you to measure their performances. Small businesses need to celebrate successes and failures more often than large corporations because that will keep the employees motivated. Yes, you need to celebrate failures as well. Do that in a way where it becomes a learning experience for the employees, and they strive towards stepping into success bracket as soon as they can.


    1. Look for the long run

    You need to work towards achieving success in the long term. Set your goals for future, and measure at each step to make sure you are on the right path. Short-term decisions, grudges and strategies will do no good to your business, if they are not targeted for the long haul. Be focused!


    1. Always be open to suggestions and complaints

    If you don’t value the opinions of your employees, why will they want to work for you? Consider their suggestions and complaints, and do something about it. Resolve queries and conflicts as soon as they arise to make sure the internal environment of your business stays positive, and your employees motivated.



    You can employ effective team building activities to help them get to know each other better. Organise exciting and engaging work away days to help them shed off stress and feel good about working for you. This will encourage motivation, productivity and communication among your employees, which will enhance your business practices notably.


    Small business owners don’t have to possess little minds too! Value them to get valued by them! Your team will get stronger if they trust each other, are comfortable with one another and are dedicated towards your business.



    Money is not everything; give them a good reason for staying with your brand!



    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1276787 2018-04-25T14:38:54Z 2018-10-15T04:16:22Z Smartphone video is fastest growing online ad format


     Near half-billion £ rise on smartphone video ads as phones overtake computers for internet time 

     Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.

    This was a rise of 69% on 2016 and took total spend on the format to £1.17 billion. Video ad spend overall (including phones, computers and tablets) increased 47% to £1.61bn. Thus, 73% of all video spend now goes on smartphones.

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1275940 2018-04-23T10:35:33Z 2019-05-13T09:15:37Z Sky overtakes P&G as biggest traditional ad spender



    Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.
    P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. 

    Nielsen’s figures include the seven major traditional media formats but exclude internet advertising.


    Tesco (up 71.6% to £89.5m) and Samsung (up 43.5% to £66.6m) had the largest annual increase among the top 100 spenders. Consequently they became new entrants to the top 10 – jumping 14 and 18 places, respectively – replacing Amazon (down 16.5%) and furniture retailer DfS (down 13.5%).


    Waitrose, Confused.com and Google completed the top five in terms of the biggest percentage rise in traditional ad spend.


    Biggest UK advertisers on traditional media

     


    “It was quite a chalk and cheese year in terms of how the very biggest advertisers changed their emphasis on traditional advertising,” says Barney Farmer Nielsen’s UK commercial director. 

    “Half spent more, half spent less, with the likes of Tesco and Samsung ramping up spend dramatically, in complete contrast to that of Virgin and Aldi. Of course, the differences are due to many factors including the competitive state of their sector, the changing allocation towards digital but also the wider uncertainty caused by Brexit. Thus, it's hard to pick out an overarching trend other than the advertising dominance of the home media/telecoms providers and household goods manufacturers.”

    Aldi (down 32.0% or £22m) and Virgin Media (down 30.1% or £31m) had the biggest decline among the top 100 spenders. Overall, the Top 100 spent 3.5% less on traditional advertising in the UK than in 2016 but still accounted for 60% of spend, while the overall market fell by 2.5% or £258.1m.

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1275931 2018-04-23T09:22:50Z 2018-09-14T06:25:10Z Ad viewability hits record high .. Meetrics

    Ad viewability hits record high


    UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics. 

    In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the first time levels have risen for four consecutive quarters.

    "It’s the highest level since our records began and four straight quarters of growth is a reliable indication the industry’s efforts to tackle viewability are paying off,” said Max von Hilgers, Meetrics’ CEO and co-founder. “Alongside this, campaigns are increasingly being optimised towards viewability and we’ve seen a drop in the number of impressions. This suggests a move towards more careful placements – a case of quality over quantity, not something the industry has historically been renowned for but an encouraging sign for the future.”

    Viewability  trend for UK display ads
     
    However, despite the rise the UK still only ranks fifth among the seven other European countries in which Meetrics measures viewability. Austria (71%) leads the way while Switzerland is bottom (50%).

    Banner ad viewability  by country
     

    Ads are deemed viewable if they meet the IAB and Media Ratings Council’s recommendation that 50% of the ad is in view for at least one second. 

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1234485 2018-01-19T16:28:23Z 2019-03-25T09:57:58Z Only 5% think current digital ad research is adequate


     A "seal of approval" by independent industry body seen as best way to improve quality


    Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality.

    The influence of the sales agenda of the company owning the research is seen as the biggest obstacle to producing good quality research – cited by 57% of the 220 industry professionals interviewed online by Inskin Media and Research Now SSI. Nearly one in four (23%) generally disregard commercial research projects as nothing but marketing/sales tools while 19% consider them largely useless due to quality issues.

    Research agencies (scoring 4.0 out of 5) are regarded as producing the highest quality research, narrowly ahead of industry associations (3.9) and measurement/ad validation vendors (3.6). Media sellers (3.1) rank last in terms of the perceived quality of research.
     

    Who produces highest quality research


    “The industry has been deluged by studies on digital advertising over the last decade, most of which is used as a Trojan horse to promote a sales agenda,” said Steve Doyle, Inskin Media’s CCO. “Unfortunately, much of it isn’t fit for purpose and it’s tended to tar everyone with the same brush. Paradoxically, it’s also created the problem of undermining genuine findings even if the company doing the research has a commercial interest in proving them, so the results are mistakenly ignored.”

    Doyle adds that he’s “aware of the irony of producing a research study saying research quality is inadequate.”

    The quality and detail of the methodology (cited by 61% of respondents) is the most important factor in assessing the validity of research, followed by its relevance to current industry issues (54%).

    A "seal of approval" awarded by an independent industry body is seen as the most effective way to improve how people perceive digital advertising research (cited by 71%) narrowly ahead of a detailed methodology explanation for every study (70%).

    “The rise of online survey platforms means anyone with a few hundred pounds can produce one but hopefully the industry will start demanding far more rigour and detail about the methodology, as well as taking into greater account the agenda of the company producing it,” says Doyle. “Indeed, the support for an independent seal of approval is reminiscent of what’s happened in Germany. The major trade bodies along with Google and Facebook launched ‘Qualitätsinitiative Werbewirkungsforschung’ – an initiative to increase transparency and quality in advertising effectiveness research.”

    Industry professionals most prefer to hear about the insights from research in face-to-face presentations (cited by 56% of respondents), followed by infographics (45%) and trade magazines / blog posts (37%). Webinars are the least favourite method (cited by just 14%).

     

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1219736 2017-12-21T09:02:04Z 2019-04-13T23:14:41Z Gaviscon beats M&Ms and KFC to best TV ad of the year


    Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. 

    The top ads comes from the UK’s most comprehensive on-going analysis of TV advertising, conducted by Nielsen, which involved over one million survey results across 3,600 ads in 2017.

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1217146 2017-12-15T13:56:57Z 2019-01-15T16:03:54Z Healthy eating and “big nights in” drive 2017s fastest-growing groceries

     

    There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine.

    Shoppers in the UK spent £176.4 million more on fresh fruit this year than they did last year, according to Nielsen's annual analysis of till sales at supermarkets and convenience stores, while sales of spirits rose £152.3 million and those of free-from products, such as items without gluten or dairy, rose £146.6 million.]]> W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1213066 2017-12-08T08:54:18Z 2019-03-31T01:19:20Z Shopper purchasing confidence hits lowest level in over two years ... Nielsen Research

    The number of British shoppers feeling positive about making purchases has hit its lowest level since the second quarter of 2015, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.
    Less than half (47%) felt now is a good time to buy things they may want or need over the next year – a figure that has been steadily dropping since just after the Brexit vote, when it stood at 53%.

    ]]> W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1206839 2017-11-22T14:37:21Z 2018-10-03T12:27:55Z Reader & publisher relationship has 'catalytic' effect on ad effectiveness .. Inskin Media

    Brand safety is considerably more complex than the industry thinks


    The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. 
     
    The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions of 4,370 people, who were served ads on websites either with or without publisher branding. It revealed that ads on the publisher-branded sites increased consideration for the advertiser by 60% compared to the ads on the site without publisher branding.

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1200223 2017-10-23T08:40:55Z 2019-08-13T02:19:10Z New Research ...Ad viewability hits 18-month high .. Meetrics

    First consecutive rise on record

    For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics. 

    In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.

    "Yes, the latest rise is small but its directionally very significant, said Anant Joshi, Meetrics’ country manager for UK & Ireland. [Pictured] “For the first time, there’s a consistent positive trend which is a sign that efforts to increase viewability are bearing fruit. A driving factor is that some agency groups are starting to demand a higher percentage of an ad’s surface area to be in view which is making the sell side improve the quality of their ad placements."
     

    Viewability comparison by countries

    Despite the rise, the UK still lags far behind the other six European countries in which Meetrics measures viewability. Italy (68% viewability) and Austria (67%) lead the way while Switzerland and Poland (both 55%) are the closest to UK levels. Joshi notes that despite the UK heading in the right direction, the latest IAB/PwC digital adspend figures “suggest around £165m in the UK is being wasted per quarter on ads not meeting minimum viewability guidelines.”

    Ads are deemed viewable if the meet the IAB and Media Ratings Council’s recommendation that 50% of the ad is in view for at least one second.

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1195941 2017-10-04T13:11:44Z 2019-02-14T06:43:51Z Discussing Options: Should You Invest in Dedicated Apps or Mobile Sites?

    Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two.

    The Comparison.  So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site. Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.

    A mobile site is simply a website that has a specific variant for mobiles. Mobile sites are sometimes preferred to apps as they are easier to access and provide a greater online presence for businesses, and they can be found and shared easily. Mobile sites are cheaper and easier to make than apps, and they offer compatibility across all phone devices.

    Examples.

    eBay's application is useful for regular users as it allows for push notifications on bids and followed items, and it provides an easier interface for those wanting to sell items. Blizzard, the creators of World of Warcraft, have produced an app for their game that provides the perfect example of how apps can be more relevant than mobile sites. The app allows users to access in-game features such as the store (auction house), team chat and follower missions that require an amount of processing power not accessible through a website.

    However, the company's online store (Battle.net) has remained app free with a mobile site. This is mainly due to the fact that Blizzard experiences far greater desktop traffic than mobile traffic by up to seven times as much, meaning a mobile-only app would not be worth the development cost. But, it is also due to convenience as their customer support must be readily accessible on all devices.

    Why Not Use Both?

    Apps and Mobile sites often shine in their own areas but they work best where there is some crossover. Shopping sites like Amazon often feature both, as companies must support a wide range of customers, from regular users to one-off interactions. In the world of iGaming there is a number of casinos that offers both a mobile site and applications to download. The casino uses a mobile site for ease of access and for first time players, while they offer applications for many of their games so they can be accessed offline or on the go.

    Lastly, HSBC mobile banking features a mobile site and app that must be used in conjunction as a security measure. It is a great example of both being used to their strengths; the mobile site allows for convenient banking whereas the app, which can only be on the account holder’s phone, confirms the account holder is the one accessing the mobile site through a throw-away generated input code.

    Both applications and mobile sites have their own positives and negatives; you should decide which you want to develop based on what kind of experience you want your users to have. For regular accessibility, security, and greater integration with the phone’s features (such as use of the camera) developing an app is best. For ease of access, better web presence, upgradeability, and cross-device compatibility, mobile sites are the best option.

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1192502 2017-09-20T09:26:13Z 2018-06-13T10:23:39Z Smartphones now twice as popular as PCs for going online

    Smartphone use is most dominant between 8-11am

    Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day.

    Verto Analytics, a research company that tracks which devices nearly 5,000 UK adults use to go online, showed that smartphones account for 57% of people who go online, whilst traditional PCs account for 27% and tablets 16%.

    Dr. Hannu Verkasalo, Verto Analytics’ CEO, says, “Mobile’s dominance at every hour of the day is a change from recent years when desktop PCs tended to be the most popular device for going online during the middle hours of the day and in the middle part of the evening.”

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1190947 2017-09-13T12:57:44Z 2018-12-26T08:40:01Z Negative SEO attack: How to fight it

    In 1996 the creation of Google led to the boom of web pages and the knowledge that you could make money with them. Hence, day after day the competition to reach the first positions in the search engines was growing.

    It was then, when SEO was created (Search Engine Optimization). Although for the readers of this blog it is not necessary to define this concept, SEO is based on increasing the number of organic(unpaid) visitors of a website in different search engines.

    For this reason, more and more websites and companies are starting to use SEO as their main tool to improve the effectiveness of their websites and make them more appealing to Google. The more visible you are to Google, the more customers your website will have.

    It's like a high school popularity contest, the more people pointing you as the best football player, the more people will believe in you and the greater your popularity will be.

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1189400 2017-09-07T09:14:10Z 2018-03-28T13:20:33Z Digital Currency Trading - The Hottest Market Right Now

    The foreign exchange (forex) market is the largest financial market in the world. This is where fiat currencies are publicly traded like the US Dollar and the Japanese Yen with an average value of $4 trillion being traded daily.

    Forex trading has become a popular choice among retail speculators and traders for a number of reasons. The forex market is open 24 hours a day, 5 days a week, and you can trade it with a relatively small amount of capital. It's also extremely liquid, allowing traders to utilise a range of different strategies including day trading, swing trading and longer-term investing.

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1188104 2017-09-01T15:58:27Z 2019-08-13T02:19:10Z Virgin Media launches new kids app with giant trampoline bed in London

    Virgin Media launched its brand new kids app with – of course – a giant trampoline bed in Kings Cross, London, off the back of research that said kids love to, erm, jump on beds.

    Designed to look like an adult’s bed, the 15 square foot trampoline was put in London to celebrate ‘what it means to be a kid at any age’ and launch the new Virgin TV Kids App.

    If I sound miserable, it’s because it’s getting late on a Friday and my to-do list is getting no shorter, and I’m gutted to have missed the chance to jump on the bloody thing.

    ]]>
    W Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1184651 2017-08-18T10:51:46Z 2018-09-05T10:50:28Z Household cost-cutting hits two-year high

    Household cost-cutting hits two-year high

    Buying cheaper grocery brands is most popular way to save money
     

    The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.
     
    Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.
     
    Nearly half of Britons (45%) think the country is in a recession. Fifty-five percent of these people think it will last for at least another year.

    ]]> W Corry