tag:themarketingblogplus.posthaven.com,2013:/posts 'Fresh' UK Marketing News from theMarketingblog 2018-12-10T10:43:06Z Will Corry tag:themarketingblogplus.posthaven.com,2013:Post/1348601 2018-11-29T13:18:06Z 2018-11-29T13:18:07Z What Are the Benefits of Using Short Domain Names?

Benefits Of Choosing A Short Domain Name

You must first have an URL associated with your website before you can do anything with it. Nobody can reach your website without using a URL. Fortunately, domain names are generally not expensive. However, one of the most common domain tips to find and use the shortest one possible. Nearly all top websites on the Internet use short names and for good reason. Furthermore, shorter domains tend to cost more too.


What Are the Benefits of Using Short Domain Names?


Long domain names can be hard to type, recall, spell, or even say, unless they have a clear meaning, such as LongDomainNames.com, for instance. The problem is that there isn’t any set boundary for what counts as “too long”. If you have shortness in mind, it is highly likely that you will avoid choosing a needlessly long domain. Sometimes the meaning of a domain gets lost in a longer domain name. A more concise domain name will help you get your identity and point across. The most popular trend in recent years is using short brandable names with a hint of desired feel or relevance. The shorter attention spans have shifted the focus to conciseness and shortness in numerous areas.


Short company names help convey more authority and this refers to generic domain names, where the generally short top-tier domains, convey massive authority. People type in those URLs with an expectation of finding what they are searching for on a website they can trust. A spammy website is highly unlikely to pay more for registration of their domain name, so higher quality yields more trust. The longer the domain is the more the typos. Shorter names are not necessarily easier to spell or type, but fewer letters means less chances for typos. Typos might not appear to be something to be concerned about, but collectively, they have the potential to siphon a sizeable portion of traffic that you otherwise should be receiving.


More benefits, shorter domain names tend to be more versatile when it comes to branding. Websites with longer domain names show either the full name in text, -0000, or simply a logo, which does nothing to help visitors remember the name or an abbreviation, which can mean losing traffic to an abbreviation domain. If you have a short name, you have more opportunities for creative branding available to you. Part of the reason why social media platforms primarily use short names is for the word of mouth potential. In general, the longer a domain name is, the lower the chances of someone repeating it to a friend. If you look at the “household names” i.e. brands so universal that people talk about them constantly, you will discover that most are short with only a very small minority being long. Numerous companies use acronyms and abbreviations for this reason. People often don’t have an idea of what an acronym means, even though it is a household name. For instance, GEICO being Government Employees Insurance Company, and BP being British Petroleum.


Yahoo!, Bing, Google, and other search engines prefer using simple, easy to recall URLs that deliver what they promise. URLS filled with jargon, special codes, or item numbers can actually hurt the ranking for a specific page because a simple URL is a lot easier to read and recall than a complex one. URLs that are clear and easy to recall at a glance are more likely to be clicked on compared to complex ones. In addition, URLs with clear keywords provided as links on the homepage can provide an SEO boost since it contains anchor text. Essentially, the greatest SEO benefits you will derive from a clearer and shorter URL are a reduced bounce rate and an increased click rate. User experience is also important and affects SEO in a greater way than you might expect.


A short domain name is easier for mobile users to type, and realizing just how popular mobile web navigation currently is, you need to keep these users in mind. Apps may handle a lot of navigation, but if mobile users see URLs somewhere, they still have to type them in. Typing on mobile devices is not as easy as doing it on laptops and desktops, which is why you need to ensure that it is as convenient as possible for users to type in your URL. In addition, a shorter domain name provides more versatility when it comes to designing mobile websites, since it is easier to fit on a smaller screen.


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Will Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1335186 2018-10-23T09:21:29Z 2018-10-24T00:38:06Z Reasons for unsuccessful performance in the English Premier League

First Results of English Premier League

In the new season of the championship of England, fans have already seen quite a few unexpected results. One of the main disappointments at this stage is Manchester United, that not only does not fight for the first place, but also runs the risk of being kicked out of the Champions League altogether.

The reason for the unsuccessful performance is a whole bunch of factors, some of them were obvious already in summer. Thus, they include:

  1. Lack of good defense players. The defense line of the Red Devils consists of Lindelof and Jones, who regularly scores to their own goal. As a result, even one of the best goalkeepers in the world, David De Gea, can do nothing in this situations.

  2. Bad shape of some leaders. After the World Cup, Pogba and Lukaku were noticeably tired, and so far they have not demonstrated their full potential.

  3. Unsuccessful coaching decisions of Mourinho. It seems that the Portuguese has largely exhausted himself in the United, because he often makes the same type of substitutions. For example, he fielded Fellaini counting on high balls and the Belgian performance at the «second floor».

    ]]> Will Corry tag:themarketingblogplus.posthaven.com,2013:Post/1305944 2018-07-24T13:47:24Z 2018-11-30T04:32:06Z 6 Tips For Small Businesses To Retain A Strong Team


    Small businesses struggle more than established corporations in building and retaining a strong team. Period! Although the number of employees is significantly higher in the latter case, the retention rate is lower in the former.



    Popular corporations attract employees; making it easier for them to hire candidates, full of potential, while small businesses struggle in attracting such candidates and keeping them at the company because even the employees see the benefits of working for multinationals.


    What can you offer to keep the employees happy with your brand?


    1. Focus on quality, not quantity

    Small business owners need to understand the importance of quality over quantity. They cannot go around recruit ten candidates with little potential in them; instead, they need to hire five candidates, who are capable enough to handle the same amount of work. Hiring by degree, not abilities is what increases their expenses severely; making it impossible for them to offer any other benefits to their employees. Find the right individuals and follow this statement, “keep the number of employees low and benefits high”.


    1. Value each role

    This is something that large corporations also lack at times. One should always value each task because the small tasks are as important as big ones to keep your company afloat. Some roles in a small business may seem insignificant to others, but as the business owner, you need to value each position, and only then, your employees will appreciate them too. How would you feel if someone says that your role is insignificant? Not good, right? Your employees will feel the same thing if you do that. Value them to keep them determined and dedicated.


    1. Hire like-minded people

    As a small business owner, you cannot afford to hire individuals who don’t think as you do. Your employees need to believe in you and your ideas; only then your brand will grow. This does not mean that you should not allow them to speak their opinions or hire no one who is more experienced than you. However, employ such candidates so that you can improve your business practices and walk right into the big leagues. Keep your ego aside and focus on the growth of the business.


    1. Celebrate successes and failures

    The first step that you need to take is to set tangible goals for your employees. This will not only help them achieve the desired results but also enable you to measure their performances. Small businesses need to celebrate successes and failures more often than large corporations because that will keep the employees motivated. Yes, you need to celebrate failures as well. Do that in a way where it becomes a learning experience for the employees, and they strive towards stepping into success bracket as soon as they can.


    1. Look for the long run

    You need to work towards achieving success in the long term. Set your goals for future, and measure at each step to make sure you are on the right path. Short-term decisions, grudges and strategies will do no good to your business, if they are not targeted for the long haul. Be focused!


    1. Always be open to suggestions and complaints

    If you don’t value the opinions of your employees, why will they want to work for you? Consider their suggestions and complaints, and do something about it. Resolve queries and conflicts as soon as they arise to make sure the internal environment of your business stays positive, and your employees motivated.



    You can employ effective team building activities to help them get to know each other better. Organise exciting and engaging work away days to help them shed off stress and feel good about working for you. This will encourage motivation, productivity and communication among your employees, which will enhance your business practices notably.


    Small business owners don’t have to possess little minds too! Value them to get valued by them! Your team will get stronger if they trust each other, are comfortable with one another and are dedicated towards your business.



    Money is not everything; give them a good reason for staying with your brand!



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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1276787 2018-04-25T14:38:54Z 2018-10-15T04:16:22Z Smartphone video is fastest growing online ad format


     Near half-billion £ rise on smartphone video ads as phones overtake computers for internet time 

     Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.

    This was a rise of 69% on 2016 and took total spend on the format to £1.17 billion. Video ad spend overall (including phones, computers and tablets) increased 47% to £1.61bn. Thus, 73% of all video spend now goes on smartphones.

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1275940 2018-04-23T10:35:33Z 2018-12-10T10:43:06Z Sky overtakes P&G as biggest traditional ad spender



    Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.
    P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. 

    Nielsen’s figures include the seven major traditional media formats but exclude internet advertising.


    Tesco (up 71.6% to £89.5m) and Samsung (up 43.5% to £66.6m) had the largest annual increase among the top 100 spenders. Consequently they became new entrants to the top 10 – jumping 14 and 18 places, respectively – replacing Amazon (down 16.5%) and furniture retailer DfS (down 13.5%).


    Waitrose, Confused.com and Google completed the top five in terms of the biggest percentage rise in traditional ad spend.


    Biggest UK advertisers on traditional media

     


    “It was quite a chalk and cheese year in terms of how the very biggest advertisers changed their emphasis on traditional advertising,” says Barney Farmer Nielsen’s UK commercial director. 

    “Half spent more, half spent less, with the likes of Tesco and Samsung ramping up spend dramatically, in complete contrast to that of Virgin and Aldi. Of course, the differences are due to many factors including the competitive state of their sector, the changing allocation towards digital but also the wider uncertainty caused by Brexit. Thus, it's hard to pick out an overarching trend other than the advertising dominance of the home media/telecoms providers and household goods manufacturers.”

    Aldi (down 32.0% or £22m) and Virgin Media (down 30.1% or £31m) had the biggest decline among the top 100 spenders. Overall, the Top 100 spent 3.5% less on traditional advertising in the UK than in 2016 but still accounted for 60% of spend, while the overall market fell by 2.5% or £258.1m.

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1275931 2018-04-23T09:22:50Z 2018-09-14T06:25:10Z Ad viewability hits record high .. Meetrics

    Ad viewability hits record high


    UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics. 

    In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the first time levels have risen for four consecutive quarters.

    "It’s the highest level since our records began and four straight quarters of growth is a reliable indication the industry’s efforts to tackle viewability are paying off,” said Max von Hilgers, Meetrics’ CEO and co-founder. “Alongside this, campaigns are increasingly being optimised towards viewability and we’ve seen a drop in the number of impressions. This suggests a move towards more careful placements – a case of quality over quantity, not something the industry has historically been renowned for but an encouraging sign for the future.”

    Viewability  trend for UK display ads
     
    However, despite the rise the UK still only ranks fifth among the seven other European countries in which Meetrics measures viewability. Austria (71%) leads the way while Switzerland is bottom (50%).

    Banner ad viewability  by country
     

    Ads are deemed viewable if they meet the IAB and Media Ratings Council’s recommendation that 50% of the ad is in view for at least one second. 

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1234485 2018-01-19T16:28:23Z 2018-10-24T11:15:38Z Only 5% think current digital ad research is adequate


     A "seal of approval" by independent industry body seen as best way to improve quality


    Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality.

    The influence of the sales agenda of the company owning the research is seen as the biggest obstacle to producing good quality research – cited by 57% of the 220 industry professionals interviewed online by Inskin Media and Research Now SSI. Nearly one in four (23%) generally disregard commercial research projects as nothing but marketing/sales tools while 19% consider them largely useless due to quality issues.

    Research agencies (scoring 4.0 out of 5) are regarded as producing the highest quality research, narrowly ahead of industry associations (3.9) and measurement/ad validation vendors (3.6). Media sellers (3.1) rank last in terms of the perceived quality of research.
     

    Who produces highest quality research


    “The industry has been deluged by studies on digital advertising over the last decade, most of which is used as a Trojan horse to promote a sales agenda,” said Steve Doyle, Inskin Media’s CCO. “Unfortunately, much of it isn’t fit for purpose and it’s tended to tar everyone with the same brush. Paradoxically, it’s also created the problem of undermining genuine findings even if the company doing the research has a commercial interest in proving them, so the results are mistakenly ignored.”

    Doyle adds that he’s “aware of the irony of producing a research study saying research quality is inadequate.”

    The quality and detail of the methodology (cited by 61% of respondents) is the most important factor in assessing the validity of research, followed by its relevance to current industry issues (54%).

    A "seal of approval" awarded by an independent industry body is seen as the most effective way to improve how people perceive digital advertising research (cited by 71%) narrowly ahead of a detailed methodology explanation for every study (70%).

    “The rise of online survey platforms means anyone with a few hundred pounds can produce one but hopefully the industry will start demanding far more rigour and detail about the methodology, as well as taking into greater account the agenda of the company producing it,” says Doyle. “Indeed, the support for an independent seal of approval is reminiscent of what’s happened in Germany. The major trade bodies along with Google and Facebook launched ‘Qualitätsinitiative Werbewirkungsforschung’ – an initiative to increase transparency and quality in advertising effectiveness research.”

    Industry professionals most prefer to hear about the insights from research in face-to-face presentations (cited by 56% of respondents), followed by infographics (45%) and trade magazines / blog posts (37%). Webinars are the least favourite method (cited by just 14%).

     

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1219736 2017-12-21T09:02:04Z 2018-09-14T06:24:42Z Gaviscon beats M&Ms and KFC to best TV ad of the year


    Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. 

    The top ads comes from the UK’s most comprehensive on-going analysis of TV advertising, conducted by Nielsen, which involved over one million survey results across 3,600 ads in 2017.

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1217146 2017-12-15T13:56:57Z 2017-12-15T13:59:04Z Healthy eating and “big nights in” drive 2017s fastest-growing groceries

     

    There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine.

    Shoppers in the UK spent £176.4 million more on fresh fruit this year than they did last year, according to Nielsen's annual analysis of till sales at supermarkets and convenience stores, while sales of spirits rose £152.3 million and those of free-from products, such as items without gluten or dairy, rose £146.6 million.]]> Will Corry tag:themarketingblogplus.posthaven.com,2013:Post/1213066 2017-12-08T08:54:18Z 2017-12-08T10:38:41Z Shopper purchasing confidence hits lowest level in over two years ... Nielsen Research

    The number of British shoppers feeling positive about making purchases has hit its lowest level since the second quarter of 2015, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.
    Less than half (47%) felt now is a good time to buy things they may want or need over the next year – a figure that has been steadily dropping since just after the Brexit vote, when it stood at 53%.

    ]]> Will Corry tag:themarketingblogplus.posthaven.com,2013:Post/1206839 2017-11-22T14:37:21Z 2018-10-03T12:27:55Z Reader & publisher relationship has 'catalytic' effect on ad effectiveness .. Inskin Media

    Brand safety is considerably more complex than the industry thinks


    The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. 
     
    The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions of 4,370 people, who were served ads on websites either with or without publisher branding. It revealed that ads on the publisher-branded sites increased consideration for the advertiser by 60% compared to the ads on the site without publisher branding.

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1200223 2017-10-23T08:40:55Z 2018-09-14T06:23:17Z New Research ...Ad viewability hits 18-month high .. Meetrics

    First consecutive rise on record

    For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics. 

    In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.

    "Yes, the latest rise is small but its directionally very significant, said Anant Joshi, Meetrics’ country manager for UK & Ireland. [Pictured] “For the first time, there’s a consistent positive trend which is a sign that efforts to increase viewability are bearing fruit. A driving factor is that some agency groups are starting to demand a higher percentage of an ad’s surface area to be in view which is making the sell side improve the quality of their ad placements."
     

    Viewability comparison by countries

    Despite the rise, the UK still lags far behind the other six European countries in which Meetrics measures viewability. Italy (68% viewability) and Austria (67%) lead the way while Switzerland and Poland (both 55%) are the closest to UK levels. Joshi notes that despite the UK heading in the right direction, the latest IAB/PwC digital adspend figures “suggest around £165m in the UK is being wasted per quarter on ads not meeting minimum viewability guidelines.”

    Ads are deemed viewable if the meet the IAB and Media Ratings Council’s recommendation that 50% of the ad is in view for at least one second.

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1195941 2017-10-04T13:11:44Z 2018-10-23T06:57:51Z Discussing Options: Should You Invest in Dedicated Apps or Mobile Sites?

    Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two.

    The Comparison.  So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site. Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.

    A mobile site is simply a website that has a specific variant for mobiles. Mobile sites are sometimes preferred to apps as they are easier to access and provide a greater online presence for businesses, and they can be found and shared easily. Mobile sites are cheaper and easier to make than apps, and they offer compatibility across all phone devices.

    Examples.

    eBay's application is useful for regular users as it allows for push notifications on bids and followed items, and it provides an easier interface for those wanting to sell items. Blizzard, the creators of World of Warcraft, have produced an app for their game that provides the perfect example of how apps can be more relevant than mobile sites. The app allows users to access in-game features such as the store (auction house), team chat and follower missions that require an amount of processing power not accessible through a website.

    However, the company's online store (Battle.net) has remained app free with a mobile site. This is mainly due to the fact that Blizzard experiences far greater desktop traffic than mobile traffic by up to seven times as much, meaning a mobile-only app would not be worth the development cost. But, it is also due to convenience as their customer support must be readily accessible on all devices.

    Why Not Use Both?

    Apps and Mobile sites often shine in their own areas but they work best where there is some crossover. Shopping sites like Amazon often feature both, as companies must support a wide range of customers, from regular users to one-off interactions. In the world of iGaming there is a number of casinos that offers both a mobile site and applications to download. The casino uses a mobile site for ease of access and for first time players, while they offer applications for many of their games so they can be accessed offline or on the go.

    Lastly, HSBC mobile banking features a mobile site and app that must be used in conjunction as a security measure. It is a great example of both being used to their strengths; the mobile site allows for convenient banking whereas the app, which can only be on the account holder’s phone, confirms the account holder is the one accessing the mobile site through a throw-away generated input code.

    Both applications and mobile sites have their own positives and negatives; you should decide which you want to develop based on what kind of experience you want your users to have. For regular accessibility, security, and greater integration with the phone’s features (such as use of the camera) developing an app is best. For ease of access, better web presence, upgradeability, and cross-device compatibility, mobile sites are the best option.

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1192502 2017-09-20T09:26:13Z 2018-06-13T10:23:39Z Smartphones now twice as popular as PCs for going online

    Smartphone use is most dominant between 8-11am

    Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day.

    Verto Analytics, a research company that tracks which devices nearly 5,000 UK adults use to go online, showed that smartphones account for 57% of people who go online, whilst traditional PCs account for 27% and tablets 16%.

    Dr. Hannu Verkasalo, Verto Analytics’ CEO, says, “Mobile’s dominance at every hour of the day is a change from recent years when desktop PCs tended to be the most popular device for going online during the middle hours of the day and in the middle part of the evening.”

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1190947 2017-09-13T12:57:44Z 2018-03-08T07:28:04Z Negative SEO attack: How to fight it

    In 1996 the creation of Google led to the boom of web pages and the knowledge that you could make money with them. Hence, day after day the competition to reach the first positions in the search engines was growing.

    It was then, when SEO was created (Search Engine Optimization). Although for the readers of this blog it is not necessary to define this concept, SEO is based on increasing the number of organic(unpaid) visitors of a website in different search engines.

    For this reason, more and more websites and companies are starting to use SEO as their main tool to improve the effectiveness of their websites and make them more appealing to Google. The more visible you are to Google, the more customers your website will have.

    It's like a high school popularity contest, the more people pointing you as the best football player, the more people will believe in you and the greater your popularity will be.

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1189400 2017-09-07T09:14:10Z 2018-03-28T13:20:33Z Digital Currency Trading - The Hottest Market Right Now

    The foreign exchange (forex) market is the largest financial market in the world. This is where fiat currencies are publicly traded like the US Dollar and the Japanese Yen with an average value of $4 trillion being traded daily.

    Forex trading has become a popular choice among retail speculators and traders for a number of reasons. The forex market is open 24 hours a day, 5 days a week, and you can trade it with a relatively small amount of capital. It's also extremely liquid, allowing traders to utilise a range of different strategies including day trading, swing trading and longer-term investing.

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1188104 2017-09-01T15:58:27Z 2017-11-23T10:28:36Z Virgin Media launches new kids app with giant trampoline bed in London

    Virgin Media launched its brand new kids app with – of course – a giant trampoline bed in Kings Cross, London, off the back of research that said kids love to, erm, jump on beds.

    Designed to look like an adult’s bed, the 15 square foot trampoline was put in London to celebrate ‘what it means to be a kid at any age’ and launch the new Virgin TV Kids App.

    If I sound miserable, it’s because it’s getting late on a Friday and my to-do list is getting no shorter, and I’m gutted to have missed the chance to jump on the bloody thing.

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1184651 2017-08-18T10:51:46Z 2018-09-05T10:50:28Z Household cost-cutting hits two-year high

    Household cost-cutting hits two-year high

    Buying cheaper grocery brands is most popular way to save money
     

    The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.
     
    Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.
     
    Nearly half of Britons (45%) think the country is in a recession. Fifty-five percent of these people think it will last for at least another year.

    ]]> Will Corry tag:themarketingblogplus.posthaven.com,2013:Post/1180458 2017-08-04T13:40:14Z 2018-11-16T12:48:13Z Only half of online ad campaigns targeted at women in the UK actually reach them,- Research by Nielsen

    FMCG sector struggles most to reach targets

    Mobile tends to be better than desktop at hitting target audiences 
     
    Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.

    Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men. This discrepancy was even more pronounced when targeting 18-34 year olds, with just 22% successfully hitting women but 33% for men.

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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1179305 2017-08-01T13:51:58Z 2017-08-01T13:52:55Z Surprise double win for PromoVeritas at the FSB London Awards

    Surprise double win for PromoVeritas at the FSB London Awards

    The tables were turned for PromoVeritas at the recent FSB London Business Awards at the Emirates Stadium in Highbury. The company provide independent promotional verification services to hundreds of brands and oversee TV voting for shows such as ITV’s National Television Awards. As such they usually know the result of major events before they are published. So, there was a role reversal when they found themselves on the receiving end of not one, but two awards – and one of them was a creative award – a feature PromoVeritas are not well known for.

    The company won Creative and Media Business of the Year because of their pioneering approach to navigating complex marketing laws and liberating brands to run highly imaginative and engaging campaigns all over the world without clashing with local laws, language and cultural barriers. The second award went to Managing Director Jeremy Stern for Entrepreneur of the Year, in recognition of his vision for creating a ‘one-stop’ shop for brands and agencies to turn to and ensure that their promotion is run completely compliantly and will be free from abuse, fines, negative publicity.  When Jeremy founded the company the service simply didn’t exist and brands had to resort to using costly lawyers or running risky, uncompliant or dull promotions.

    Jeremy commented ‘It was a new and nerve wracking experience to be this side of the black curtain and to be waiting for the results. I am delighted that our work with major clients such as Cadbury, Pepsi and ASOS has been recognised by the wider business community and I can’t wait to celebrate with the team back in the office.’

    To find out more about how we help some of the world’s best brands run effective and compliant promotions contact us on +44 203 325 6000 or info@promoveritas.com.

    Team members Gemma Cutting, Joe Faine and Danielle Raperport at the award ceremony



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    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1178873 2017-07-31T10:08:24Z 2017-07-31T10:08:24Z Ad viewability rises to highest level in over a year


    Video viewability figures published for first time
     

    Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics.
     
    In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% to 51% – the first rise since Q3 2016 – and the highest level since Q1 2016 (54%). 
     

    UK ad viewability trend


    ​Despite the rise, the UK still lags far behind Austria (69%), France (58%) and Germany (57%). 

    “It’s certainly a step in the right direction and shows ad viewability initiatives, such as from JICWEBS and the like, are starting to impact the market,” said Anant Joshi, Meetrics’ commercial director UK & Ireland. “However, the UK is still well behind other markets and the industry has much work to do. We can’t celebrate the fact that we’re back to almost half of banner ad budgets being wasted on ads that don’t have the chance to be seen.”

    ]]>
    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1177698 2017-07-27T13:40:42Z 2017-07-27T13:40:42Z Ford first to take advantage of Primesight & RadiumOne tie-up

    Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

    Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience comes within a certain distance of a Primesight billboard, RadiumOne serves a mobile display ad to those who’ve shared or engaged with content online relevant to Ford’s campaign.]]> Will Corry tag:themarketingblogplus.posthaven.com,2013:Post/1151233 2017-05-03T08:10:43Z 2017-05-03T08:10:43Z Non-viewable ads costing advertisers around £750 million ... Meetrics

    Mobile contributing to declining ad viewability levels
     

    Non-viewable ads costing advertisers around £750 million
     

    The rise in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics.

     
    In the first quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines dropped from 49% to 47% – the lowest level for nine months. Based on the recent IAB/PwC figures, this suggests around £750 million per year is wasted on non-viewable ads.
     

    Declining viewability is partly driven by mobile now accounting for over half of display ad spend but tending to have lower viewability rates than desktop for various reasons,” said Anant Joshi, Meetrics’ commercial director UK & Ireland. “Obviously, the smaller screen size can mean more page scrolling and, thus, more chance of ads being missed lower down a page, plus slower network connection speeds can cause ad loading delays. There’s also the legacy issue of desktop ads served on mobile which don’t format properly, despite the use of responsive design.”
     
    Joshi says these issues are compounded by the increasing amount of mobile content consumed via apps, in which ads are more likely to be at the bottom of a page so don’t always get enough attention. However, he’s keen to point out these “aren’t just UK issues, we’re seeing them across all markets.”
     
    Germany saw a three percentage point decline in viewability to an all-time low of 55%, Austria dropped a single point to 67%, while France rose three points to 60% – all still significantly ahead of the UK’s 47%.
     

    Viewability  by country


    He concludes: “Unfortunately, we’re still seeing a lot of talk but not the required intense effort to increase viewability and improve campaign ROI. This needs to change.”
     

    Ads are deemed viewable if the meet the IAB and Media Ratings Council’s recommendation that 50% of the ad is in view for at least one second.

    ]]>
    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1134577 2017-02-27T14:05:50Z 2017-02-27T14:05:50Z Search Elite will change your online business. Forever.



     

    The search marketing elite are gathering to deliver a conference that has one clear objective – to show you how to make significantly more money from your online business using clever SEM. 

     

    The Search Elite Conference has a lineup of speakers that have each led outstanding success in search marketing. If you are an in-house marketer, work for an agency, or if you are a digital marketing consultant then this is a conference which promises no fuss and no time wasting. 

    Search Elite is about making more money for your business.

     

    FEATURED SESSIONS

    "Automate or Die" by David Iwanow
    "Don't Waste Money Buying Traffic" by Jim Banks
    "The Power of GTM" by Gerry White

     

     

    The Search Elite Speakers: 

     

    Sam Noble
    Director Of Koozai and Search Personality Of The Year and Founder of State of Digital and Internationally renowned marketing specialist.

    Bas van den Beld
    Online marketing strategist and founder of State of Digital

     

    David Iwanow
    Director Of Strategy at BlueGlass

    Jim Banks
    CEO Spades Media and Google Adwords master

     

    Judith Lewis 
    Founder deCabbitt Consultancy

    Jono Anderson
    Principal Consultant at Distilled

     

    Russell McAthy
    CEO at Cubed

    Gerry White
    Analytics and SEO Consultant

     

    Every speaker will be available throughout the day and at the after event drinks party to answer questions candidly and honestly about your  business.
     
    Search Elite will be held on 9th May at The Trampery, Old Street EC1 – in the heart of London’s tech hub. Tickets available now.
     

     “Search Elite will provide you with the tools and knowledge to increase your online profits and make a real difference to your business.” 

     

     

    You’ll need some unwind time to let it all sink in, so after the event please join us for drinks and a few games of Ping Pong at the famous Bounce Bar next door, where we have our own special Search Elite area.
     
    Search Elite is sponsored by
     
    Our Media Partners:
            
     

     

    We’ll see you there.


     
    Craig Rayner

    Director
    Search Elite

    www.searchelite.co.uk
    0330 0100 365

    ]]>
    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1134522 2017-02-27T09:27:27Z 2017-02-27T09:27:27Z Giant iTab are launching a NEW 27" Desktop Smartphone


     

    BIGGER THAN YOUR PHONE 

    Following on from the success of their award-winning 42" Smartphone solution, Giant iTab are launching a NEW 27" Desktop Smartphone  complete with:-

    • Fully enclosed Smartphone housing & stand
    • Built in Hi-Res Camera
    • Rotation arm for both Landscape and Portrait orientation

    Perfect for exhibitions, retail, banking, corporate, hotels & reception areas, these come as a complete 'plug & play' solution with all the content presentation capabilities & benefits of the Smartphone devices we all use every day.

    ]]> Will Corry tag:themarketingblogplus.posthaven.com,2013:Post/1133095 2017-02-21T15:31:34Z 2017-02-21T15:31:34Z Brexit has affected consumer fears not spending


    Spending confidence at highest level on record but huge rise sees economy become #1 concern


    British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.

    The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.

    ]]>
    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1129930 2017-02-09T14:41:26Z 2017-02-09T14:41:26Z Events : The Search Elite Conference has a lineup of speakers that have each led outstanding success in search marketing


    Search Elite will change your online business. Forever.

     

    The search marketing elite are gathering to deliver a conference that has one clear objective – to show you how to make significantly more money from your online business using clever SEM. 

     

    The Search Elite Conference has a lineup of speakers that have each led outstanding success in search marketing. If you are an in-house marketer, work for an agency, or if you are a digital marketing consultant then this is a conference which promises no fuss and no time wasting. 

    Search Elite is about making more money for your business.

     

    FEATURED SESSIONS

    "Automate or Die" by David Iwanow
    "Don't Waste Money Buying Traffic" by Jim Banks
    "The Power of GTM" by Gerry White

     

     

    The Search Elite Speakers: 

     

    Sam Noble
    Director Of Koozai and Search Personality Of The Year and Founder of State of Digital and Internationally renowned marketing specialist.

    Bas van den Beld
    Online marketing strategist and founder of State of Digital

     

    David Iwanow
    Director Of Strategy at BlueGlass

    Jim Banks
    CEO Spades Media and Google Adwords master

     

    Judith Lewis 
    Founder deCabbitt Consultancy

    Jono Anderson
    Principal Consultant at Distilled

     

    Russell McAthy
    CEO at Cubed

    Gerry White
    Analytics and SEO Consultant

     

    Every speaker will be available throughout the day and at the after event drinks party to answer questions candidly and honestly about your  business.
     
    Search Elite will be held on 9th May at The Trampery, Old Street EC1 – in the heart of London’s tech hub. Tickets available now.
     

     “Search Elite will provide you with the tools and knowledge to increase your online profits and make a real difference to your business.” 

     

     

    You’ll need some unwind time to let it all sink in, so after the event please join us for drinks and a few games of Ping Pong at the famous Bounce Bar next door, where we have our own special Search Elite area.
     
    Search Elite is sponsored by
     
    Our Media Partners:
            
     

     

    We’ll see you there.


     
    Craig Rayner

    Director
    Search Elite

    www.searchelite.co.uk
    0330 0100 365

    ]]>
    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1124360 2017-01-19T13:16:42Z 2017-03-26T10:11:05Z Advertisers wasted over £600m on non-viewable ads last year ... Meetrics.

    Viewability situation “not really improving”

    UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

    In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.

    ]]>
    Will Corry
    tag:themarketingblogplus.posthaven.com,2013:Post/1121948 2017-01-10T11:05:59Z 2017-01-10T11:07:55Z A quick-guide to Live Streaming and promotions ... PromoVeritas


    A quick-guide to Live Streaming and promotions

    A recent trend on social media has been the explosion of live streaming capability. Periscope, Facebook Live, Meerkat and YouTube have proven to be hugely successful ways to access live streaming due it being a cheap and instant way to interact with mass audiences and individuals alike.

    ]]> Will Corry tag:themarketingblogplus.posthaven.com,2013:Post/1115932 2016-12-16T09:39:33Z 2017-08-18T11:11:00Z British women among most likely to find Christmas stressful

    Women in Britain are among the most likely in Europe to associate Christmas with stress, according to a 25-country study by Lidl and Nielsen on men and women’s attitudes and roles around Christmas.

    Over six-in-10 (61%) British women say Christmas means stress – only women in three countries find it more stressful (Sweden, Slovakia and the Czech Republic). This compares to 54% of British men. 

    In all 25 countries, except Switzerland, women find Christmas more stressful than men. 

    Christmas preparations and planning are still done mostly by women: 66% said they organise the Christmas food, 75% buy the gifts while 78% take care of the Christmas decorations, including dressing the tree.

    "As a retail company active in 30 countries, Lidl wanted to ask shoppers what is important to them at Christmas, what makes them feel stressed, and where they could use some help", says Mike Watkins, Nielsen’s UK head of retailer and business insight. “Indeed, retailers have a major role to play in helping reduce stress levels around Christmas as purchasing is such a major part of it. Consequently, advertising and services that tap into this often-unspoken aspect are likely to resonate strongly with people.”

    The cost of Christmas is unlikely to help stress levels. Nielsen Homescan data reveals the typical December grocery shopping bill is 20% higher (£371) than the average bill across the 11 other months, while the number of shopping trips increases 6%.

    Christmas is obviously good news for retailers and brands. Alcohol sees the biggest increase in spend (62%) in December compared to the average month, followed by confectionery (up 33%) and Health & Beauty (up 20%).

    How December salescompare to rest of year

    Although total grocery sales in December are 20% higher than the average month, online grocery sales only rise 6%. Watkins notes this may look low in comparison but the differential is “more about the surge in sales that the larger out-of-town stores see in December, particularly people buying fresh produce in the final few days before Christmas.”

    ]]>
    Will Corry