tag:themarketingblogplus.posthaven.com,2013:/posts 'Fresh' UK Marketing News from theMarketingblog 2024-04-12T13:21:04Z W Corry tag:themarketingblogplus.posthaven.com,2013:Post/2103105 2024-04-12T13:21:04Z 2024-04-12T13:21:04Z Unveiling the Power of SaaS: Transforming Businesses with Software as a Service


In today's fast-paced digital landscape, businesses are constantly seeking innovative solutions to streamline operations, enhance efficiency, and drive growth. One technology that has emerged as a game-changer in this regard is Software as a Service (SaaS). Offering a plethora of benefits, SaaS has revolutionized the way companies access, use, and benefit from software applications.

SaaS fundamentally changes the software delivery model by hosting applications centrally and delivering them to users over the internet. This eliminates the need for complex installations and maintenance, as well as costly upfront investments in hardware and infrastructure. Instead, businesses can subscribe to SaaS solutions on a pay-as-you-go basis, scaling resources up or down as needed, thus significantly reducing capital expenditure and IT overhead.

One of the key advantages of SaaS is its unparalleled flexibility and scalability. With traditional software, businesses often need help when they need to scale their operations or adapt to changing market conditions. However, SaaS solutions offer agility and scalability, allowing organisations to deploy new features quickly, accommodate growing user bases, and seamlessly integrate with other systems and applications.

Moreover, SaaS empowers businesses with enhanced collaboration and accessibility. Since SaaS applications are hosted in the cloud, users can access them from any location with an internet connection, using various devices such as laptops, smartphones, and tablets. This fosters remote work capabilities, facilitates real-time collaboration among teams across different geographical locations, and promotes productivity and efficiency.

Security is another critical aspect that SaaS addresses comprehensively. Leading SaaS providers invest heavily in robust security measures, including data encryption, regular audits, and compliance certifications, to ensure the confidentiality, integrity, and availability of sensitive information. By leveraging the expertise and resources of SaaS vendors, businesses can mitigate cybersecurity risks and stay ahead of evolving threats, without the need for dedicated in-house security teams.

Furthermore, SaaS facilitates seamless updates and upgrades, ensuring that businesses always have access to the latest features and enhancements without experiencing downtime or disruptions. This eliminates the burden of managing software updates internally, allowing organizations to focus on their core competencies and strategic objectives.

From a financial perspective, SaaS offers a predictable and transparent pricing model, with subscription-based pricing typically billed on a monthly or annual basis. This enables businesses to accurately forecast their software expenses, avoid unexpected costs, and allocate resources more efficiently. Additionally, since SaaS solutions are hosted and maintained by the provider, businesses can benefit from economies of scale and access enterprise-grade software at a fraction of the cost.

The versatility of SaaS extends across various industries and business functions, from customer relationship management (CRM) and enterprise resource planning (ERP) to human resource management (HRM) and project management. Whether it's automating repetitive tasks, optimizing workflows, or analyzing vast amounts of data, SaaS empowers businesses of all sizes to innovate, compete, and thrive in today's digital economy.

In conclusion, SaaS represents a paradigm shift in how businesses consume and leverage software, offering unparalleled flexibility, scalability, security, and cost-effectiveness. By embracing SaaS solutions, organizations can unlock new levels of agility, efficiency, and competitiveness, positioning themselves for sustained success in an increasingly digital world. As technology continues to evolve, the transformative potential of SaaS remains limitless, making it an indispensable tool for businesses looking to stay ahead of the curve.

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W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/2101313 2024-04-04T19:00:33Z 2024-04-04T19:05:17Z Living in Dubai


Image

Welcome to Dubai, where the city's skyline is as vibrant as its culture, and opportunity knocks at every corner. Nestled in the heart of the United Arab Emirates, Dubai is not just a destination; it's a lifestyle unparalleled. From its iconic landmarks to its bustling business scene, living in Dubai offers a unique blend of luxury, diversity, and endless possibilities.

Luxury Living

Dubai is synonymous with luxury, boasting some of the most extravagant residences and opulent amenities in the world. Whether it's high-rise apartments overlooking the Arabian Gulf or sprawling villas nestled in lush communities, the city offers a range of housing options to suit every taste and preference. Residents enjoy world-class amenities, including private beaches, designer boutiques, and Michelin-starred restaurants, ensuring a lifestyle of unparalleled comfort and indulgence.

Thriving Business Hub

Beyond its glitzy façade, Dubai is a thriving business hub with a dynamic economy driven by innovation and entrepreneurship. The city's strategic location between East and West makes it a gateway to emerging markets, attracting multinational corporations and ambitious startups alike. With state-of-the-art infrastructure, free zones, and favorable tax policies, Dubai provides a conducive environment for businesses to thrive and expand globally. Whether you're a seasoned entrepreneur or a budding professional, Dubai offers endless opportunities for growth and success.

Cultural Melting Pot

Dubai's allure lies in its rich tapestry of cultures, where traditions from around the world converge in harmony. From bustling souks to cosmopolitan neighborhoods, the city embraces diversity in all its forms, fostering a sense of inclusivity and acceptance. Residents can immerse themselves in a vibrant cultural scene, attending festivals, exhibitions, and performances that celebrate the city's heritage and global influences. Whether you're craving authentic Emirati cuisine or exploring international art galleries, Dubai offers a melting pot of experiences waiting to be discovered.

World-Class Infrastructure

Dubai's commitment to innovation is evident in its world-class infrastructure and futuristic cityscape. From the iconic Burj Khalifa to the Palm Jumeirah, the city's skyline is a testament to human ingenuity and ambition. With cutting-edge technology and sustainable development initiatives, Dubai leads the way in shaping the cities of tomorrow. Residents benefit from efficient public transportation, world-class healthcare facilities, and top-tier educational institutions, ensuring a high quality of life for individuals and families alike.

Endless Leisure Opportunities

In Dubai, leisure knows no bounds, with a myriad of attractions and activities to suit every interest and lifestyle. Whether you're seeking adrenaline-fueled adventures in the desert or leisurely days on pristine beaches, the city offers a wealth of recreational opportunities. From world-renowned theme parks to championship golf courses, Dubai caters to enthusiasts of all ages and preferences. Residents can also indulge in luxury shopping experiences at iconic malls or unwind in exclusive spa retreats, ensuring a perfect balance of work and play.

If you are looking for ways to get into a luxurious entrepreneurial environment and are planning to start a business, you won’t find a better place than the land of oil tycoons. According to the world ranking of the best passports, the Persian Gulf state ranks 24th. It means a high quality of life, salaries, and growth prospects. The cost of living varies from city to city and from emirate to emirate; in the central parts, it is usually always more expensive. Nevertheless, in terms of prices for utilities and rent, the United Emirates is in second place after the United States, which allows it to consider the region as a second homeland and seek citizenship.

Living in Dubai is not just about residing in a city; it's about embracing a lifestyle defined by luxury, opportunity, and cultural diversity. From its thriving business scene to its vibrant cultural landscape, Dubai offers a wealth of experiences waiting to be explored. Whether you're drawn to its iconic landmarks or its entrepreneurial spirit, Dubai captivates the imagination and inspires a sense of possibility. So, why just visit Dubai when you can make it your home and embark on an extraordinary journey of discovery?




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tag:themarketingblogplus.posthaven.com,2013:Post/2098203 2024-03-22T12:15:39Z 2024-03-22T12:15:39Z Maximizing the Potential of Graphic Design Templates




In the ever-evolving landscape of graphic design, templates stand as versatile tools that can catalyze creativity and efficiency. They offer a springboard for designers to leap into projects, providing a foundation upon which unique ideas can flourish. Here's how you can harness the full potential of graphic design templates:

  1. Innovative Adaptation: Rather than viewing templates as static structures, approach them as dynamic frameworks ripe for innovation. Experiment with unexpected color schemes, unconventional layouts, and bold typography to inject your personality into the design.

  2. Tailored Customization: While templates offer a starting point, true magic lies in the details. Customize every aspect of the design to align with the project's objectives and target audience. From subtle nuances in font choices to strategic placement of elements, meticulous customization sets your work apart.

  3. Embrace Flexibility: Templates are not one-size-fits-all solutions. Embrace their flexibility to mold them according to the project's unique requirements. Whether it's resizing elements for different platforms or adapting layouts for varying content types, embrace adaptability as a hallmark of your design process.

  4. Iterative Exploration: Don't settle for the first iteration. Use templates as a launchpad for iterative exploration, refining and enhancing the design with each iteration. Invite feedback from peers, clients, or online communities to gain fresh perspectives and fuel continuous improvement.

  5. Cultivate Inspiration: Templates are not mere shortcuts; they're wellsprings of inspiration waiting to be tapped. Study templates across different genres, eras, and cultures to broaden your design vocabulary. Extract elements that resonate with you and infuse them with your unique creative flair.

  6. Ethical Consideration: While templates offer convenience, ethical considerations should never be overlooked. Respect copyright laws and licensing agreements when using templates sourced from third-party platforms. Attribute credit to original creators when necessary, honoring their contributions to the design community.

  7. Beyond Conformity: Resist the temptation to conform to template conventions. Challenge yourself to push boundaries, defy norms, and carve out a distinct design identity. Strive for innovation that transcends the confines of preconceived templates, leaving an indelible mark on the design landscape.

In essence, graphic design templates serve as catalysts for creativity, offering a canvas upon which designers can paint their visions. By embracing customization, flexibility, and ethical practice, designers can unlock the full potential of templates, propelling their work to new heights of innovation and impact.


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tag:themarketingblogplus.posthaven.com,2013:Post/2095161 2024-03-08T11:55:04Z 2024-03-08T13:19:27Z The New Era of Sports Marketing Strategies

In today's fast-paced world, the realm of sports marketing is evolving at an unprecedented rate. The advent of digital technology and data analytics has revolutionized the way brands connect with fans. It offers personalized experiences that were unimaginable a decade ago. This evolution is not just about adopting new technologies, it's about understanding the dynamic interplay between fans and sports entities and leveraging this relationship to foster brand growth and fan loyalty.
Embracing Digital Platforms for Enhanced Fan Engagement

The shift towards digital platforms has opened new horizons for sports marketing and transformed how fans interact with their favorite teams and athletes. Social media, mobile apps, and interactive online content have become the cornerstone of engaging marketing strategies. Platforms like Instagram and Twitter allow fans to follow their favorite sports stars closely, creating a personal connection that enhances brand loyalty. 

Also, interactive online content such as fantasy sports with FPL and e-sports competitions have brought fans into the heart of the action. That offers to the fans a stake in the outcomes of games and seasons. This level of engagement ensures fans spend more time interacting with the brand, thereby increasing the opportunities for marketing messages to resonate. Brands like Red Bull have seamlessly integrated their marketing efforts into the e-sports world. They sponsor events and teams, thus tapping into the rapidly growing e-sports audience.

Leveraging Data Analytics for Personalized Marketing

The role of data analytics in sports marketing cannot be overstated. By analyzing fan interactions across multiple channels, sports organizations can now develop marketing strategies that speak directly to the individual preferences of their audience. This deep dive into data allows for the creation of personalized marketing messages that significantly increase engagement rates. For example, Liverpool Football Club uses fan data to segment their marketing efforts. This ensures that the content delivered is relevant to each fan's interests, from merchandise offers to match-day experiences.

The process of gathering and analyzing this data involves sophisticated tools that track fan behavior online and offline. By understanding the nuances of fan interactions, sports brands can craft campaigns that resonate on a personal level. Adidas, for instance, uses data analytics to tailor its online advertising. This approach ensures that fans see products and promotions that align with their interests and previous purchasing behaviors. 

Strategic Partnerships and Sponsorship Innovations

Strategic partnerships and sponsorships play a pivotal role in amplifying the reach and impact of sports marketing campaigns. By collaborating with other brands, influencers, and sports organizations, companies can create comprehensive marketing efforts that appeal to a wider audience. These partnerships often lead to innovative marketing strategies that leverage the strengths of each partner. For example, the collaboration between Nike and Apple, combining Nike's sports apparel with Apple's technology, has led to the creation of products like the Apple Watch Nike+, which appeals to tech-savvy fitness enthusiasts.

One interesting aspect of strategic partnerships is the inclusion of betting promotions. This singular example demonstrates how sports marketing can integrate with betting companies to engage fans. By offering exclusive promotions, sports organizations can provide added value to fans, making game-watching experiences more exciting and interactive. This approach not only enhances fan engagement but also opens up new revenue streams for sports brands.


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tag:themarketingblogplus.posthaven.com,2013:Post/2006440 2023-07-31T13:42:33Z 2023-07-31T13:42:33Z Barbie Merchandise

Barbie, the iconic fashion doll beloved by generations, has once again captured the hearts of fans with her latest cinematic adventure. The latest Barbie movie has enchanted audiences with its captivating storyline, breathtaking animation, and inspiring messages. As fans immerse themselves in the magical world of Barbie, they also have the opportunity to bring home a piece of the enchantment through a wide array of Barbie merchandise inspired by the movie.

Dive into the World of Barbie Magic

The latest Barbie movie takes viewers on an extraordinary journey filled with wonder, friendship, and self-discovery. As Barbie embarks on an epic quest, she encounters fantastical creatures, discovers her inner strength, and learns the true meaning of courage. The movie's themes of empowerment, kindness, and perseverance resonate with audiences of all ages, making it an instant classic.

A Magical Collection of Barbie Merchandise

To complement the movie's release, a captivating collection of Barbie merchandise has hit the shelves, allowing fans to relive the magic long after the credits roll. From dolls and playsets to clothing and accessories, the Barbie merchandise lineup offers something special for every enthusiast.

  1. Barbie Dolls: The heart of the merchandise collection lies in the Barbie dolls inspired by the movie's characters. Each doll captures the essence of the film's heroes and heroines, from Barbie herself, dressed in her magical quest attire, to her loyal companions and formidable adversaries. With intricate detailing and stunning costumes, these dolls are not only cherished collectibles but also treasured playmates for imaginative adventures.

  2. Playsets and Playhouses: Spark creativity with playsets and playhouses that transport children into the fantastical world of the Barbie movie. Whether it's Barbie's enchanted castle, a whimsical forest hideaway, or a magical creature sanctuary, these playsets provide the perfect backdrop for endless storytelling and role-playing fun.

  3. Fashion and Accessories: Embrace the movie's sense of style with a wide range of Barbie-themed fashion and accessories. From dazzling tiaras and enchanting wings to magical wands and sparkling jewelry, fans can embrace their inner fashionistas and create their unique Barbie-inspired looks.

  4. Books and Activity Sets: The magic of the Barbie movie extends beyond the screen with a collection of books and activity sets. Delight young readers with captivating storybooks that recount the movie's adventures, or engage their creativity with coloring books, sticker sets, and puzzles.

  5. Apparel and Home Decor: Show your Barbie pride with a selection of apparel and home decor featuring iconic Barbie movie imagery and empowering messages. From stylish t-shirts and hoodies to decorative pillows and posters, fans can surround themselves with the magic of Barbie's latest adventure.

The Joy of Collecting Barbie Merchandise

For Barbie enthusiasts and collectors, the release of a new movie is a thrilling opportunity to expand their Barbie merchandise collection. From limited-edition dolls to exclusive playsets, collectors eagerly hunt for special pieces that capture the essence of the movie and become valuable additions to their treasured Barbie displays.

Beyond the joy of collecting, Barbie merchandise also serves as a medium of self-expression and celebration of individuality. Fans of all ages find empowerment and inspiration in Barbie's messages of courage, friendship, and following one's dreams. Owning a piece of Barbie merchandise becomes a tangible reminder of these empowering values.

A Magical Experience for Fans

The release of a new Barbie movie is more than just a cinematic event; it's a magical experience that unites fans worldwide. As audiences immerse themselves in the fantastical world of Barbie, they also discover the power of imagination and the importance of embracing their unique qualities.

With an enchanting collection of Barbie merchandise, the magic of the movie extends beyond the big screen and into the hearts and homes of fans. Whether it's a doll that becomes a cherished companion, a playset that ignites creativity, or a piece of apparel that showcases Barbie pride, each item carries a piece of the movie's enchantment.

As fans revel in the joy of Barbie merchandise, they not only celebrate a beloved doll but also embrace the spirit of adventure, kindness, and resilience that Barbie embodies. The magic of Barbie endures through generations, reminding us all that anything is possible when we believe in ourselves and support one another on our journey to greatness. 

Are you looking for specific Barbie discount codes 

The latest Barbie movie has sparked excitement and wonder among fans young and old. The accompanying collection of Barbie merchandise allows fans to extend the magic of the movie into their everyday lives. From dolls and playsets that inspire imaginative play to fashion and accessories that celebrate individuality, the Barbie merchandise lineup is a treasure trove of enchantment and empowerment.

As fans indulge in the joy of collecting and embracing the messages of the movie, they become part of a global community of Barbie enthusiasts who share the magic of friendship, courage, and dreams. The world of Barbie continues to inspire and uplift, reminding us all that in the world of make-believe and beyond, there is a little bit of Barbie magic in each of us.

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W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1658031 2021-02-24T12:36:18Z 2021-07-05T20:05:37Z Instapage Review

Building a well-optimized fast loading landing page is hard, they say. You have to deal with a web designer with multiple conference calls to make sure your get your message right.

person holding pencil near laptop computer

Unsplash

Maybe a couple of years ago.

Times have changed dramatically. Online media is mainstream and you have endless digital tools to help you create landing pages with all the advanced features you are looking for. One of those online tools is Instapage. It’s a high-powered fast loading landing page builder with tons of useful integrations and optimization treats.

In this Instapage review below, I’ll give you a hands-on look at how Instapage works for organisations looking for a landing page builder 


What does Instapage do? 


You know that Instapage is a landing page builder. But what does that mean?

  • Drag and drop page builder – Easy to use drag and drop builder which isn't inflexible like Wordpress. Move the image to where you want the image to be placed. 

  • Widgets – Large collections of Widgets such as CTA, countdown timer, special offer and many more. .

  • 270+ customizable templates – Useful if you are looking to get a page up and running quickly..

  • Direct access to Bigstock images – It’s easy to insert professional looking stock images, you still have to purchase them :(

  • Detailed form builder and asset delivery – Easily create all types of advanced forms, including multi-step forms. connect to a large number of integrations. Instapage can even handle these automations easily.  

  • Helpful tracking analytics – Google tag manager, Google analytics? 

  • Collaboration tools – useful tools to help with collaboration between companies and their digital agencies 

  • AMP Support – Design Google AMP landing pages to take advantage of lightning fast landing page speeds. 

Detailed attribution data – Tight integration with Google adwords

Instapage Discount Code

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W Corry
tag:themarketingblogplus.posthaven.com,2013:Post/1567731 2020-07-01T22:27:58Z 2021-05-10T10:41:58Z A special Bikers Laughter Spot

https://www.themarketingblog.co.uk/2020/06/bikers-laughter-spot-the-one-about-the-biker-and-a-prayer/

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tag:themarketingblogplus.posthaven.com,2013:Post/1567555 2020-07-01T15:47:46Z 2024-03-20T19:31:18Z New - the best strategies for growth hacking

https://www.themarketingblog.co.uk/2020/06/a-guide-to-using-twitter-to-successfully-grow-your-business/


Looking for email marketing tips then this article should be ideal for you. email marketing 


The phrase MVP, regularly appears as a cornerstone notion in the dynamic domain of software development and product design. In software development, an MVP is a strategy used to create an application or website with enough capabilities for early adopters to utilize. This method allows for substantial user input while reducing initial development expenses.

It’s not exactly a secret that attention spans are getting shorter; more and more platforms are catering to this, and the same can be said for content creators and marketers. Now, short attention spans, oversaturation of content, and fierce competition against not just those within your industries but others have made marketing significantly more challenging.

In the competitive geography of B2B marketing, the design of your website is a critical element that can significantly impact your brand’s success. This composition delves into the nuances of B2B web design, exploring the significance of partnering with a technical B2B website design agency and spotlighting the moxie of a commanding agency, 

These software solutions provide a user-friendly interface for creating and managing class schedules. Studio managers can easily assign instructors to classes, set their availability, and make real-time adjustments as needed.

In the realm of project management, uncertainty is inevitable. Projects often encounter unforeseen challenges, changing circumstances, and unexpected events that can impact outcomes. To navigate these complexities effectively, project managers are increasingly turning to What-If Analysis—a powerful analytical technique that enables organizations to explore various scenarios, evaluate potential outcomes, and make informed decisions. 


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tag:themarketingblogplus.posthaven.com,2013:Post/1567554 2020-07-01T15:43:27Z 2024-03-06T10:27:40Z Growth hacking - the truth

https://www.themarketingblog.co.uk/2020/06/the-best-growth-hacking-strategies-for-your-bsiness/

Find out how to cut costs 

What do you prefer MOT vs Service https://www.themarketingblog.co.uk/2023/08/service-vs-mot-how-do-they-differ/

Your business idea confidently evolved into a startup? That’s great! Finally, you can work for yourself, forget about schedules, and enjoy life. It sounds tempting, but don’t rush to relax. Organizing a business requires careful preparation. At this stage, the success of the project depends on Logo design

As a business owner, it is likely that you will want to scale up your business and expand to new locations at some point. However, when you are looking to expand your business, you cannot keep your marketing efforts the same.

Freestanding bathtubs are an excellent option for designing bathrooms. These stylish tubs offer a relaxing and classy bathing experience. To make an informed choice, it's essential to know the different types of bathtubs that are freestanding. We will go over the many kinds of freestanding bathtubs, their advantages, and things to consider when selecting the ideal tub for your use.

In today’s fast-paced work environment, the need for efficient storage solutions in small offices has never been greater. Whether you’re running a home office, a startup, or a small business, the challenge of managing paperwork, supplies, and equipment can be a daunting task. However, with a little creativity and the right furniture and storage solutions, you can transform your small office into a highly functional workspace. In this blog, we’ll explore various ways to maximise your office space with a focus on office furniture and storage lockers.

Successful and timeless marketing campaigns begin with proper planning and the implementation of effective strategies. Understanding the fundamentals and best practices of marketing can help you plan and launch effective campaigns that help you achieve company goals.

Social media has changed the way we interact with the world around us. It’s no longer just a tool for connecting with friends and family—it’s become a channel for businesses to reach their customers and potential customers. It allows brands to connect directly with their audience, which can lead to greater engagement and ultimately more sales.

Translation management systems (TMS) are innovative tools designed to bridge the gap between global brands and local audiences through efficient and effective marketing localization.

Millions of people become victims of identity theft every year. This is not the result of ambivalence or ineptitude when it comes to safeguarding personal identifying information (PII). This is the result of identity thieves being very good at what they do and constantly developing new and numerous methods to obtain their victims’ PII. Those methods include sending phishing emails to get people to voluntarily surrender their PII, skimming devices at ATM machines or gas pumps to get card data, cyber breaches at stores and online retailers, or the old-fashioned methods of stealing wallets and snatching purses.

Do you feel a bit stuck in your daily routines? Are you wishing for new adventures and experiences? If so, don’t wait anymore – grab a map, and let’s consider the ideas for your next trip to the world of unknown – the Northern European countries, and explore what they can offer its visitors. 

In modern construction and industry in the UK, a truck crane  is an indispensable piece of machinery when it comes to lifting and placing heavy materials, regardless of their weight and size. This makes it possible to perform tasks in modern construction and industry quickly and efficiently.

Virtual Private Networks (VPNs) are traditionally associated with enhancing online security and privacy. However, their role in digital marketing is rapidly evolving, offering a range of strategic advantages that extend well beyond their conventional use. A VPN functions by routing your device's internet connection through the VPN's private server instead of your internet service provider (ISP). This means that when your data is transmitted to the internet, it comes from the VPN rather than your computer. This mechanism not only bolsters security and privacy but also opens up a world of possibilities for digital marketers. 

First things first, we need to establish your brand identity. Cohesive branding is essential for your site to look polished and professional and have an effect on potential customers. Create a brand pack including a compelling logo design, site icons, typography, and colour schemes, all of which you will use repeatedly throughout your online presence, be it a website or social media. Your branding will extend across all pages of your new website, so take this into consideration as you will be looking at it a lot; it has to be something you LOVE! Having this consistency will not only enhance the aesthetics of your pages but also keep your visitors engaged as they navigate your site.

Welcome emails are the first emails that companies send to new subscribers or registered users. They play an essential role in marketing and building customer relationships.

One of the most important tools for shielding online content creators from copyright infringement is the Digital Millennium Copyright Act. The proliferation of the internet has made it simpler than ever for people to share and distribute content that is protected by copyright without authorization. 

The foundation of any good website design starts with having a clear understanding of your target audience and what you aim to achieve through your online presence.

Before beginning the design process, define customer demographics like age, location, gender, interests, income level, etc. Conduct user research to understand their motivations and pain points. Establish clear business objectives as well – do you want to drive sales through e-commerce, generate leads, promote services, share information, or build brand awareness? Setting precise goals will inform design choices.

Greenwashing is when you brand something as sustainable or eco-friendly when it's not. It's a dishonest practice that makes brands appear more sustainable than they really are. Getting caught promoting this practice could burn your client's reputation to ashes and reflect poorly on your marketing career.

AI automated testing tool is a specialised software application designed to systematically execute pre-defined test cases on software programs, ensuring their functionality, reliability, and performance. These tools have revolutionised the testing process, offering efficiency and accuracy. 

In the hustle and bustle of the modern workplace, businesses are constantly seeking innovative ways to enhance employee well-being and productivity. One often overlooked but impactful addition to office spaces is the incorporation of a shower facility.

In the fast-changing world of social media, it's crucial to master the art of engaging your audience on Instagram. This guide will reveal effective strategies to increase likes and enhance your overall Instagram presence.

Quick and simple: Borrowing money for a company is simple. Since it doesn’t take long, it won’t interfere with how the company runs.


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tag:themarketingblogplus.posthaven.com,2013:Post/1567549 2020-07-01T15:29:41Z 2024-03-04T17:13:28Z How to hire SEO in London

https://www.themarketingblog.co.uk/2020/06/why-you-should-hire-an-seo-consultant-in-london/

Ease of use is considered an essential element by 76% of users. While harnessing the richness of complexity in your design can be beneficial, it’s crucial to simplify it in a way that boosts user engagement and ensures your design remains accessible.

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tag:themarketingblogplus.posthaven.com,2013:Post/1567545 2020-07-01T15:21:32Z 2024-04-09T10:42:17Z How to reduce the scourge of poorly targeted online ads

Publisher Discovery, a provider of services for online advertisers, has received an investment of £800k from a consortium of investors led by specialist technology investor Par Equity.

Top image – Tom Bourne (CEO) and Matthew Byrne (Chairman) of Publisher Discovery at the Performance Marketing Awards Ceremony

Publisher Discovery supports the growing performance or “affiliate” marketing space by helping companies that advertise online target potential customers more accurately.

It uses AI technology to monitor millions of websites, ranking them by relevance and traffic to increase efficiency for advertisers and reduce frustration for browsers. Publisher Discovery holds two patents for its AI technology and is currently applying for a third.

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tag:themarketingblogplus.posthaven.com,2013:Post/1567141 2020-06-30T16:30:11Z 2024-01-25T15:47:43Z Amazon maintains no.1 spot / Research

Research : BrandZ Top 100 most valuable global brands


BrandZ Top 100 Most Valuable Global Brands reveals growing power and influence of technology. 

https://www.themarketingblog.co.uk/2020/06/130522/

 

  • Amazon maintains no.1 spot and accounts for a third of the Top 100 total growth

  • UK brands Vodafone, HSBC and Shell remain in the Top 100 ranking

  • Brand-building and smart investments in marketing critical for business recovery post-COVID-19

Despite the economic, social and personal impacts of COVID-19 and market uncertainties surrounding post-Brexit Britain, the UK has retained three brands in the 2020 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar.

Telecoms, banking and energy are among the hardest hit categories affected by the ongoing pandemic and previous economic instability over the last 12 months. Although positioned in these slightly lower growth categories, UK brands Vodafone (no.55, $23.1bn), HSBC (no.67, $18.8bn) and Shell (no.83, $16.1bn) remain in this year’s BrandZ Top 100 ranking, which has increased in overall brand value by 5.9% to almost US$5 trillion – equivalent to the annual GDP of Japan. Prior to the global pandemic, the total brand value of the Top 100 brands was set to increase by 9%.

Amazon the largest online ecommerce player continued to invest heavily in digitisation and online to offline (O2O) and drove retail category growth. This helped it maintain the top position for the second year running as the world’s most valuable brand, growing 32% to US$415.9bn. Amazon’s value grew by almost $100bn this year and accounts for a third of the Top 100’s total growth.

Short video-sharing social network TikTok (no. 79, $16.9bn) was the highest new entry this year, offering light-hearted, user-generated content; something consumers have found particularly fun and engaging whilst in lockdown during the COVID-19 pandemic.

Jane Bloomfield, Chief Growth Officer, Kantar UK

Jane Bloomfield, Chief Growth Officer, Kantar UK said: “Against a backdrop of uncertainty, those companies that have consistently made smart investments in longer-term marketing and in building strong brands have managed to stave off the worst of the crisis to date.

Our BrandZ data allows business leaders to understand how much ‘brand’ drives their business revenues and growth.

It also provides valuable information on what brands must do to help them remain relevant and adapt to changing consumer needs. COVID-19 has indiscriminately impacted everyone, including UK brands. However, consistent investment in marketing can and will help carry you through a crisis.”

The BrandZ Top 10 Most Valuable Global Brands 2020

Rank 2020

Brand

Category

Brand value 2020 ($MN)

Brand value change

Rank 2019

1

Amazon

Retail

415,855

32%

1

2

Apple

Technology

352,206

14%

2

3

Microsoft

Technology

326,544

30%

4

4

Google

Technology

323,601

5%

3

5

Visa

Payments

186,809

5%

5

6

Alibaba

Retail

152,525

16%

7

7

Tencent

Technology

150,978

15%

8

8

Facebook

Technology

147,190

-7%

6

9

McDonald’s

Fast Food

129,321

-1%

9

10

MasterCard

Payments

108,129

18%

12



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tag:themarketingblogplus.posthaven.com,2013:Post/1567129 2020-06-30T16:20:27Z 2024-02-25T18:38:57Z New : Are you running an online business in London?

Are you running an online business in London? When it comes to ensuring the overall success of your online business, the importance of SEO cannot be undermined.

SEO –Search Engine Optimization, is of utmost importance. Search Engine Optimization is crucial when it comes to improving the ranking of your site on the leading search engines.

]]> W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1558759 2020-06-13T08:02:37Z 2024-03-03T20:11:11Z Marketing your business on a shoestring budget doesn’t need to be impossible

Traditional advertising methods tend to be costly and worst of all, they are hard to measure.

Small businesses have never had more access to marketing tools that are cost-effective and easy to manage, so if you want to benefit your company then it would be wise for you to look into them.

]]> W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1480077 2019-11-20T16:04:26Z 2024-02-19T11:45:17Z Here’s Why the Tech Scene in the UK is Disappearing into Private Hands

Here’s Why the Tech Scene in the UK is Disappearing into Private Hands

The UK tech sector appears to be disappearing. Research has been done and it has shown that it is now transferring to private hands. A number of companies have been quoted as saying that private money is now snapping up any undervalued cash businesses. Businesses are also struggling to stay afloat and when you look at things from this point of view, you will soon find that it’s a tough situation to say the least. Take a look at Thoma Bravo for example. They happened to buy out the cybersecurity specialist known as Sophos.

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tag:themarketingblogplus.posthaven.com,2013:Post/1451311 2019-09-03T10:39:14Z 2019-09-03T10:39:14Z Start- ups - pointers++

Virus-free. www.avast.com
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tag:themarketingblogplus.posthaven.com,2013:Post/1451307 2019-09-03T10:31:45Z 2024-02-13T19:57:43Z Exclusive : Opening a restaurant business?

The constant shift in demographics and lifestyles are driving the surge in food-service businesses.

Consumers nowadays barely have the time or inclination to cook. They want the flavor of nice bread without the hassle of baking; they want tasty meals without dishes to wash.

The demand for new, fresh concepts in restaurants won’t stop anytime soon. This is why opening a restaurant can require juggling many moving parts and can feel like a daunting undertaking. However, the procedure is a manageable feat when broken down. If you’re curious about how to open a restaurant, we have some tips on how to get you prepared.

It seems apparent that woodworking can be monetized, but market demand still needs to be investigated. Everyone indeed needs furniture, but it is also true that not everyone is prepared to pay for genuine wood — and custom-made at that. On the other hand, there is always a category of people who want higher quality than the mass-produced fiberboard items can provide. 


Read more>>>>>>



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tag:themarketingblogplus.posthaven.com,2013:Post/1348601 2018-11-29T13:18:06Z 2024-02-06T10:57:10Z What Are the Benefits of Using Short Domain Names?

Benefits Of Choosing A Short Domain Name

You must first have an URL associated with your website before you can do anything with it. Nobody can reach your website without using a URL. Fortunately, domain names are generally not expensive. However, one of the most common domain tips to find and use the shortest one possible. Nearly all top websites on the Internet use short names and for good reason. Furthermore, shorter domains tend to cost more too.

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tag:themarketingblogplus.posthaven.com,2013:Post/1335186 2018-10-23T09:21:29Z 2019-06-13T10:12:05Z Reasons for unsuccessful performance in the English Premier League

First Results of English Premier League

In the new season of the championship of England, fans have already seen quite a few unexpected results. One of the main disappointments at this stage is Manchester United, that not only does not fight for the first place, but also runs the risk of being kicked out of the Champions League altogether.

The reason for the unsuccessful performance is a whole bunch of factors, some of them were obvious already in summer. Thus, they include:

  1. Lack of good defense players. The defense line of the Red Devils consists of Lindelof and Jones, who regularly scores to their own goal. As a result, even one of the best goalkeepers in the world, David De Gea, can do nothing in this situations.

  2. Bad shape of some leaders. After the World Cup, Pogba and Lukaku were noticeably tired, and so far they have not demonstrated their full potential.

  3. Unsuccessful coaching decisions of Mourinho. It seems that the Portuguese has largely exhausted himself in the United, because he often makes the same type of substitutions. For example, he fielded Fellaini counting on high balls and the Belgian performance at the «second floor».

    ]]> W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1305944 2018-07-24T13:47:24Z 2019-12-17T05:48:36Z 6 Tips For Small Businesses To Retain A Strong Team


    Small businesses struggle more than established corporations in building and retaining a strong team. Period! Although the number of employees is significantly higher in the latter case, the retention rate is lower in the former.



    Popular corporations attract employees; making it easier for them to hire candidates, full of potential, while small businesses struggle in attracting such candidates and keeping them at the company because even the employees see the benefits of working for multinationals.


    What can you offer to keep the employees happy with your brand?


    1. Focus on quality, not quantity

    Small business owners need to understand the importance of quality over quantity. They cannot go around recruit ten candidates with little potential in them; instead, they need to hire five candidates, who are capable enough to handle the same amount of work. Hiring by degree, not abilities is what increases their expenses severely; making it impossible for them to offer any other benefits to their employees. Find the right individuals and follow this statement, “keep the number of employees low and benefits high”.


    1. Value each role

    This is something that large corporations also lack at times. One should always value each task because the small tasks are as important as big ones to keep your company afloat. Some roles in a small business may seem insignificant to others, but as the business owner, you need to value each position, and only then, your employees will appreciate them too. How would you feel if someone says that your role is insignificant? Not good, right? Your employees will feel the same thing if you do that. Value them to keep them determined and dedicated.


    1. Hire like-minded people

    As a small business owner, you cannot afford to hire individuals who don’t think as you do. Your employees need to believe in you and your ideas; only then your brand will grow. This does not mean that you should not allow them to speak their opinions or hire no one who is more experienced than you. However, employ such candidates so that you can improve your business practices and walk right into the big leagues. Keep your ego aside and focus on the growth of the business.


    1. Celebrate successes and failures

    The first step that you need to take is to set tangible goals for your employees. This will not only help them achieve the desired results but also enable you to measure their performances. Small businesses need to celebrate successes and failures more often than large corporations because that will keep the employees motivated. Yes, you need to celebrate failures as well. Do that in a way where it becomes a learning experience for the employees, and they strive towards stepping into success bracket as soon as they can.


    1. Look for the long run

    You need to work towards achieving success in the long term. Set your goals for future, and measure at each step to make sure you are on the right path. Short-term decisions, grudges and strategies will do no good to your business, if they are not targeted for the long haul. Be focused!


    1. Always be open to suggestions and complaints

    If you don’t value the opinions of your employees, why will they want to work for you? Consider their suggestions and complaints, and do something about it. Resolve queries and conflicts as soon as they arise to make sure the internal environment of your business stays positive, and your employees motivated.



    You can employ effective team building activities to help them get to know each other better. Organise exciting and engaging work away days to help them shed off stress and feel good about working for you. This will encourage motivation, productivity and communication among your employees, which will enhance your business practices notably.


    Small business owners don’t have to possess little minds too! Value them to get valued by them! Your team will get stronger if they trust each other, are comfortable with one another and are dedicated towards your business.



    Money is not everything; give them a good reason for staying with your brand!



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    tag:themarketingblogplus.posthaven.com,2013:Post/1276787 2018-04-25T14:38:54Z 2024-02-06T10:54:29Z Smartphone video is fastest growing online ad format


     Near half-billion £ rise on smartphone video ads as phones overtake computers for internet time 

     Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.

    This was a rise of 69% on 2016 and took total spend on the format to £1.17 billion. Video ad spend overall (including phones, computers and tablets) increased 47% to £1.61bn. Thus, 73% of all video spend now goes on smartphones.

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    tag:themarketingblogplus.posthaven.com,2013:Post/1275940 2018-04-23T10:35:33Z 2019-05-13T09:15:37Z Sky overtakes P&G as biggest traditional ad spender



    Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.
    P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. 

    Nielsen’s figures include the seven major traditional media formats but exclude internet advertising.


    Tesco (up 71.6% to £89.5m) and Samsung (up 43.5% to £66.6m) had the largest annual increase among the top 100 spenders. Consequently they became new entrants to the top 10 – jumping 14 and 18 places, respectively – replacing Amazon (down 16.5%) and furniture retailer DfS (down 13.5%).


    Waitrose, Confused.com and Google completed the top five in terms of the biggest percentage rise in traditional ad spend.


    Biggest UK advertisers on traditional media

     


    “It was quite a chalk and cheese year in terms of how the very biggest advertisers changed their emphasis on traditional advertising,” says Barney Farmer Nielsen’s UK commercial director. 

    “Half spent more, half spent less, with the likes of Tesco and Samsung ramping up spend dramatically, in complete contrast to that of Virgin and Aldi. Of course, the differences are due to many factors including the competitive state of their sector, the changing allocation towards digital but also the wider uncertainty caused by Brexit. Thus, it's hard to pick out an overarching trend other than the advertising dominance of the home media/telecoms providers and household goods manufacturers.”

    Aldi (down 32.0% or £22m) and Virgin Media (down 30.1% or £31m) had the biggest decline among the top 100 spenders. Overall, the Top 100 spent 3.5% less on traditional advertising in the UK than in 2016 but still accounted for 60% of spend, while the overall market fell by 2.5% or £258.1m.

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    tag:themarketingblogplus.posthaven.com,2013:Post/1275931 2018-04-23T09:22:50Z 2018-09-14T06:25:10Z Ad viewability hits record high .. Meetrics

    Ad viewability hits record high


    UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics. 

    In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the first time levels have risen for four consecutive quarters.

    "It’s the highest level since our records began and four straight quarters of growth is a reliable indication the industry’s efforts to tackle viewability are paying off,” said Max von Hilgers, Meetrics’ CEO and co-founder. “Alongside this, campaigns are increasingly being optimised towards viewability and we’ve seen a drop in the number of impressions. This suggests a move towards more careful placements – a case of quality over quantity, not something the industry has historically been renowned for but an encouraging sign for the future.”

    Viewability  trend for UK display ads
     
    However, despite the rise the UK still only ranks fifth among the seven other European countries in which Meetrics measures viewability. Austria (71%) leads the way while Switzerland is bottom (50%).

    Banner ad viewability  by country
     

    Ads are deemed viewable if they meet the IAB and Media Ratings Council’s recommendation that 50% of the ad is in view for at least one second. 

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    tag:themarketingblogplus.posthaven.com,2013:Post/1234485 2018-01-19T16:28:23Z 2019-03-25T09:57:58Z Only 5% think current digital ad research is adequate


     A "seal of approval" by independent industry body seen as best way to improve quality


    Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality.

    The influence of the sales agenda of the company owning the research is seen as the biggest obstacle to producing good quality research – cited by 57% of the 220 industry professionals interviewed online by Inskin Media and Research Now SSI. Nearly one in four (23%) generally disregard commercial research projects as nothing but marketing/sales tools while 19% consider them largely useless due to quality issues.

    Research agencies (scoring 4.0 out of 5) are regarded as producing the highest quality research, narrowly ahead of industry associations (3.9) and measurement/ad validation vendors (3.6). Media sellers (3.1) rank last in terms of the perceived quality of research.
     

    Who produces highest quality research


    “The industry has been deluged by studies on digital advertising over the last decade, most of which is used as a Trojan horse to promote a sales agenda,” said Steve Doyle, Inskin Media’s CCO. “Unfortunately, much of it isn’t fit for purpose and it’s tended to tar everyone with the same brush. Paradoxically, it’s also created the problem of undermining genuine findings even if the company doing the research has a commercial interest in proving them, so the results are mistakenly ignored.”

    Doyle adds that he’s “aware of the irony of producing a research study saying research quality is inadequate.”

    The quality and detail of the methodology (cited by 61% of respondents) is the most important factor in assessing the validity of research, followed by its relevance to current industry issues (54%).

    A "seal of approval" awarded by an independent industry body is seen as the most effective way to improve how people perceive digital advertising research (cited by 71%) narrowly ahead of a detailed methodology explanation for every study (70%).

    “The rise of online survey platforms means anyone with a few hundred pounds can produce one but hopefully the industry will start demanding far more rigour and detail about the methodology, as well as taking into greater account the agenda of the company producing it,” says Doyle. “Indeed, the support for an independent seal of approval is reminiscent of what’s happened in Germany. The major trade bodies along with Google and Facebook launched ‘Qualitätsinitiative Werbewirkungsforschung’ – an initiative to increase transparency and quality in advertising effectiveness research.”

    Industry professionals most prefer to hear about the insights from research in face-to-face presentations (cited by 56% of respondents), followed by infographics (45%) and trade magazines / blog posts (37%). Webinars are the least favourite method (cited by just 14%).

     

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    tag:themarketingblogplus.posthaven.com,2013:Post/1219736 2017-12-21T09:02:04Z 2024-02-14T12:31:36Z Gaviscon beats M&Ms and KFC to best TV ad of the year


    Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. 

    The top ads comes from the UK’s most comprehensive on-going analysis of TV advertising, conducted by Nielsen, which involved over one million survey results across 3,600 ads in 2017.

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    tag:themarketingblogplus.posthaven.com,2013:Post/1217146 2017-12-15T13:56:57Z 2019-01-15T16:03:54Z Healthy eating and “big nights in” drive 2017s fastest-growing groceries

     

    There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine.

    Shoppers in the UK spent £176.4 million more on fresh fruit this year than they did last year, according to Nielsen's annual analysis of till sales at supermarkets and convenience stores, while sales of spirits rose £152.3 million and those of free-from products, such as items without gluten or dairy, rose £146.6 million.]]> W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1213066 2017-12-08T08:54:18Z 2024-02-01T12:55:09Z Shopper purchasing confidence hits lowest level in over two years ... Nielsen Research

    The number of British shoppers feeling positive about making purchases has hit its lowest level since the second quarter of 2015, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.
    Less than half (47%) felt now is a good time to buy things they may want or need over the next year – a figure that has been steadily dropping since just after the Brexit vote, when it stood at 53%.

    ]]> W Corry tag:themarketingblogplus.posthaven.com,2013:Post/1206839 2017-11-22T14:37:21Z 2018-10-03T12:27:55Z Reader & publisher relationship has 'catalytic' effect on ad effectiveness .. Inskin Media

    Brand safety is considerably more complex than the industry thinks


    The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. 
     
    The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions of 4,370 people, who were served ads on websites either with or without publisher branding. It revealed that ads on the publisher-branded sites increased consideration for the advertiser by 60% compared to the ads on the site without publisher branding.

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    tag:themarketingblogplus.posthaven.com,2013:Post/1200223 2017-10-23T08:40:55Z 2024-03-26T21:35:17Z New Research ...Ad viewability hits 18-month high .. Meetrics

    First consecutive rise on record

    For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics. 

    In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.

    AI-Powered Features Expansion - Google Ads is set to introduce more sophisticated AI and machine learning tools. These advancements promise enhanced automated bid strategies, advanced audience targeting, and semi-autonomous ad creation, aiming to optimize campaign performance through predictive analytics.



    "Yes, the latest rise is small but its directionally very significant, said Anant Joshi, Meetrics’ country manager for UK & Ireland. [Pictured] “For the first time, there’s a consistent positive trend which is a sign that efforts to increase viewability are bearing fruit. A driving factor is that some agency groups are starting to demand a higher percentage of an ad’s surface area to be in view which is making the sell side improve the quality of their ad placements."
     

    Viewability comparison by countries

    Despite the rise, the UK still lags far behind the other six European countries in which Meetrics measures viewability. Italy (68% viewability) and Austria (67%) lead the way while Switzerland and Poland (both 55%) are the closest to UK levels. Joshi notes that despite the UK heading in the right direction, the latest IAB/PwC digital adspend figures “suggest around £165m in the UK is being wasted per quarter on ads not meeting minimum viewability guidelines.”

    Ads are deemed viewable if the meet the IAB and Media Ratings Council’s recommendation that 50% of the ad is in view for at least one second.

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    tag:themarketingblogplus.posthaven.com,2013:Post/1195941 2017-10-04T13:11:44Z 2019-02-14T06:43:51Z Discussing Options: Should You Invest in Dedicated Apps or Mobile Sites?

    Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two.

    The Comparison.  So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site. Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.

    A mobile site is simply a website that has a specific variant for mobiles. Mobile sites are sometimes preferred to apps as they are easier to access and provide a greater online presence for businesses, and they can be found and shared easily. Mobile sites are cheaper and easier to make than apps, and they offer compatibility across all phone devices.

    Examples.

    eBay's application is useful for regular users as it allows for push notifications on bids and followed items, and it provides an easier interface for those wanting to sell items. Blizzard, the creators of World of Warcraft, have produced an app for their game that provides the perfect example of how apps can be more relevant than mobile sites. The app allows users to access in-game features such as the store (auction house), team chat and follower missions that require an amount of processing power not accessible through a website.

    However, the company's online store (Battle.net) has remained app free with a mobile site. This is mainly due to the fact that Blizzard experiences far greater desktop traffic than mobile traffic by up to seven times as much, meaning a mobile-only app would not be worth the development cost. But, it is also due to convenience as their customer support must be readily accessible on all devices.

    Why Not Use Both?

    Apps and Mobile sites often shine in their own areas but they work best where there is some crossover. Shopping sites like Amazon often feature both, as companies must support a wide range of customers, from regular users to one-off interactions. In the world of iGaming there is a number of casinos that offers both a mobile site and applications to download. The casino uses a mobile site for ease of access and for first time players, while they offer applications for many of their games so they can be accessed offline or on the go.

    Lastly, HSBC mobile banking features a mobile site and app that must be used in conjunction as a security measure. It is a great example of both being used to their strengths; the mobile site allows for convenient banking whereas the app, which can only be on the account holder’s phone, confirms the account holder is the one accessing the mobile site through a throw-away generated input code.

    Both applications and mobile sites have their own positives and negatives; you should decide which you want to develop based on what kind of experience you want your users to have. For regular accessibility, security, and greater integration with the phone’s features (such as use of the camera) developing an app is best. For ease of access, better web presence, upgradeability, and cross-device compatibility, mobile sites are the best option.

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