On Sunday 11th May, the world’s number one jobsite worldwide Indeed.com launched its multi-million pound global brand campaign in the UK. The campaign will be rolled out to other markets, including the US, later this year. It marks a milestone in Indeed’s evolution, which has grown organically since its launch in 2004 with no traditional marketing spend, due to its “Google search model” for job listings. Watch the ad.
Central to the campaign will be a television advert, which will run on Channel 4 , ITV, SKY1 and Sky Sports channels amongst others during the highly sought after 6-9pm slot throughout May. It will aired for the first time on Sunday around 1.20pm.
The campaign, titled ‘How the World Works’, will be supported with numerous other marketing and advertising initiatives, including London coffee shops using Indeed branded cups, buzz installations across the city, and billboards on London transport.