Who comes first, the employee or the customer?
I was visiting a client last week and we started talking about the recent trend in customer experience which suggests that customers should come first over everything else. Over profits and stakeholders, over processes and policies and over employees. Although this sort of thinking has the right intentions, I think it’s a little misguided and could do more harm than good in the long run.
While giving your customers a great experience is a fundamental requirement of any business, if you neglect your employees how long will they continue to give this great experience? A great experience for the customers starts with a great experience for the employees.
With the Olympics now up and running Nadim Sadek of TransgressiveX reflects on the emotional resonance of one of the worlds' biggest and most evocative sporting events.
Using data from hundreds of B2B organisations, this infographic from Implicit offers insight into just how effective common sales channels are; considering both their overall conversion success, and providing a closer look into specifics such as conversion rate from lead stage to deal (close), lead to opportunity, opportunity to deal stage, and listing the overall time it takes each channel to typically convert.
What are the most effective ways of driving traffic and site conversions? https://t.co/yXHsF8HiEO Please retweet— Will Corry (@slievemore) Jul
Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?
Because even if you have created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel, no one will know about it unless you sell it.
Here's what you'll learn:
- Why you should always make it personal
- Why you should warm to cold-calling
- And why branding isn’t something you do to cattle.
Samsung, Omega and Panasonic the most reliant Olympic partners on Dark
Six-in-10 Britons interested in the Olympics will share content online about it
– according to research from marketing technology experts RadiumOne, which
reveals the what, how and how much of sharing content around the 2016 games in
Over four-in-10 (43%) of these sharers will share Olympic content on a daily basis during the games. One-third of sharers say the Olympics means they’ll share more content then they’d normally do over a two-week period.
Smartphones (42% of sharers) will be the most popular device for sharing Olympic content, followed by laptops (35%) and tablets (25%).
“The sharing-fest that is the Olympics is a goldmine for marketers to tap into consumer interest, particularly as the games are on a non-commercial TV channel,” says Craig Tuck, RadiumOne’s UK managing director. “Sharing content online indicates a strong degree of interest among those sharing plus the additional layer of people they identify as also being interested in that content.”
- Why you are now saying "goodbye forever" to more than 70% of your online visitors
- Why lead caputure is critical for you to stay in business today
- How to close the giant, "invisible customer" gap in your sales funnel
- What are the new "good" pop-up (and why bad pop-ups still stink)
- How to automate your leads once you've captured them
Online ad viewability levels in the
UK decreased dramatically from 54% to 47% in the second quarter of 2016, the
lowest level for 18 months, according to a new report from ad verification
company Meetrics. The last time it was lower was 46% in Q4 2014.
Consequently, the UK lags further behind other European countries in terms of
viewability levels: Austria stands at 69%, France at 62% and Germany at 60%.
“Viewability in the UK is more volatile than other major European markets due to the higher penetration of programmatic and automated ad buying,” said Anant Joshi, Meetrics’ Director of International Business. “The surge in ads bought programmatically contributed to the decline in viewability, which was compounded by publishers upping the speed at which ads are re-loaded or auto-refreshed to raise inventory levels and revenue. Around 20% of ads weren’t viewable because they weren’t in the frame for long enough – the highest rate we’ve seen due to this reason for some time.”
An ad is considered viewable if it meets the IAB and Media Ratings Council’s recommendation that 50% of it is in view for at least 1 second.
The impressive figures for the Austrian market come off the back of an agreement by the majority of publishers to move to billing by viewable impressions by selling their inventory based on an independent viewability definition agreed by a dozen leading advertisers.
Joshi notes: “The Austrian market was one of, if not the, first to try such an initiative and the benefits in terms of far higher viewability rates are plain to see.”
2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.
Digital ad spend in Asia-Pacific will rise 18.2% in 2016 to $59.7 billion, whilst North America will rise 9.6% to $59.5bn. Asia-Pacific’s rise to the top is driven by China which will grow 25.1% to $22.4bn. China is the world’s second biggest country for digital spend, behind the U.S. ($55.6bn). Together, these two countries will account for 44% of global digital ad spend this year.
Alongside China, Japan (4th) and Korea (6th) means Asia-Pacific accounts for
half of the six biggest digital markets globally. By 2021, Asia-Pacific’s
digital ad market will be 33% bigger than North America’s.
Spend per capita
In terms of how much is spent on digital advertising in relationship to the size of the population, North America spends by far the most per person ($165) followed by Western Europe ($95). Although Asia-Pacific is the largest market by spend, its huge population means spend per person ($15) is very low compared to the West.
Goodman notes, “Asia-Pacific’s relatively low ad spend per capita shows the tremendous potential for growth compared to the more saturated markets in the West, particularly with mobile phones removing a barrier to internet access in less developed markets. This will grow the online population dramatically and, consequently, ad spend will follow suit.”
Overall, digital ad spend globally will rise 12.6% in 2016 to $176.7 billion – a 32% share of total advertising spend. Within digital ad spend, search advertising will account for 52%, display advertising 36% and classifieds, 11%.
Nearly two-thirds (64%) of Britons who’ll watch the
Olympics on TV will use an internet-connected device at the same time –
according to research from marketing technology experts RadiumOne.
Among the 64% of second-screeners, online activity unrelated to the Olympics
will be the most popular activity (53% of second-screeners doing this),
followed by online chat/Instant Messaging about the event they’re watching
(31%), searching online for event-related information or chatting on the phone
about what’s on (both 30%).
Nearly all (97%) of Olympic TV viewers will watch it at home, much higher than the Euro 2016 football championships (58%). Only 20% plan to watch the Olympics at a pub, half that for the Euros (39%).
“The Olympics is much less of a social viewing experience than the Euros, which is good news for advertisers as attention is much more likely to be on the TV or a connected device than other people or surroundings,” says Craig Tuck, RadiumOne’s UK managing director. “Further good news is the large amount of second-screening enables sponsors and other advertisers looking to get in on the act to target viewers with a similar profile to the TV audience online during broadcasts, which they can’t do on TV as it’s on the BBC.”
“In addition to these “moments”, individual events are also a great opportunity to tie online ads to the athletes taking part,” he says. “For example, Santander and Vitality Insurance can coordinate online ads with broadcasts of Jessica Ennis-Hill’s heptathlon events, who they sponsor, as could Puma and Virgin Media during Usain Bolt’s events.”
Walktall, a leading UK supplier of shoes for men with size 12+ feet, has released market intelligence that suggests men’s feet may be growing!
The company has monitored sales of large size footwear over the last decade. In 2006 the most popular shoe size for Walktall customers was 14, but in recent years sales of size 15 shoes have caught up. Now for the first time, sales of size 15 shoes have taken the lead, outselling size 14 footwear.
For more information and to sign up for news and offers by email visit www.walktall.co.uk