Rising Aussie tennis superstar Nick Kyrgios will earn a bumper pay day for his exploits at Wimbledon but the off-court windfall is likely to far exceed his pay check for reaching the quarter-finals.
Sports marketing experts have predicted the teen sensation, who beat former Wimbledon champion Rafael Nadal to reach the last eight, could command lucrative deals from sponsors.
Nike’s logo was prominent in TV coverage of Kyrgios’ victory But to really earn the top dollars he must kick on and repeat his form in forthcoming tournaments.