Adam&Eve shows its populist side for Phones 4u


The amazing transmogrification of DDB London under its new bosses the Adam&Eve crew continues. This new ad for Phones 4u would never have emerged from Bishop’s Bridge Road as was, DDB’s HQ and before that home to the celebrated Boase Massimi Pollitt.

BMP’s legendary creative director the late John Webster, agency founder Martin Boase and MD Chris Powell would have been reaching for the smelling salts if anyone had even suggested it.But Phones 4U is, as its name suggests, a populist brand so it gets some populist advertising. With a certain amount of fizz and vim admittedly.