Events : The Search Elite Conference has a lineup of speakers that have each led outstanding success in search marketing


Search Elite will change your online business. Forever.

 

The search marketing elite are gathering to deliver a conference that has one clear objective – to show you how to make significantly more money from your online business using clever SEM. 

 

The Search Elite Conference has a lineup of speakers that have each led outstanding success in search marketing. If you are an in-house marketer, work for an agency, or if you are a digital marketing consultant then this is a conference which promises no fuss and no time wasting. 

Search Elite is about making more money for your business.

 

FEATURED SESSIONS

"Automate or Die" by David Iwanow
"Don't Waste Money Buying Traffic" by Jim Banks
"The Power of GTM" by Gerry White

 

 

The Search Elite Speakers: 

 

Sam Noble
Director Of Koozai and Search Personality Of The Year and Founder of State of Digital and Internationally renowned marketing specialist.

Bas van den Beld
Online marketing strategist and founder of State of Digital

 

David Iwanow
Director Of Strategy at BlueGlass

Jim Banks
CEO Spades Media and Google Adwords master

 

Judith Lewis 
Founder deCabbitt Consultancy

Jono Anderson
Principal Consultant at Distilled

 

Russell McAthy
CEO at Cubed

Gerry White
Analytics and SEO Consultant

 

Every speaker will be available throughout the day and at the after event drinks party to answer questions candidly and honestly about your  business.
 
Search Elite will be held on 9th May at The Trampery, Old Street EC1 – in the heart of London’s tech hub. Tickets available now.
 

 “Search Elite will provide you with the tools and knowledge to increase your online profits and make a real difference to your business.” 

 

 

You’ll need some unwind time to let it all sink in, so after the event please join us for drinks and a few games of Ping Pong at the famous Bounce Bar next door, where we have our own special Search Elite area.
 
Search Elite is sponsored by
 
Our Media Partners:
        
 

 

We’ll see you there.


 
Craig Rayner

Director
Search Elite

www.searchelite.co.uk
0330 0100 365

Advertisers wasted over £600m on non-viewable ads last year ... Meetrics.

Viewability situation “not really improving”

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.

A quick-guide to Live Streaming and promotions ... PromoVeritas


A quick-guide to Live Streaming and promotions

A recent trend on social media has been the explosion of live streaming capability. Periscope, Facebook Live, Meerkat and YouTube have proven to be hugely successful ways to access live streaming due it being a cheap and instant way to interact with mass audiences and individuals alike.

British women among most likely to find Christmas stressful

Women in Britain are among the most likely in Europe to associate Christmas with stress, according to a 25-country study by Lidl and Nielsen on men and women’s attitudes and roles around Christmas.

Over six-in-10 (61%) British women say Christmas means stress – only women in three countries find it more stressful (Sweden, Slovakia and the Czech Republic). This compares to 54% of British men. 

In all 25 countries, except Switzerland, women find Christmas more stressful than men. 

Christmas preparations and planning are still done mostly by women: 66% said they organise the Christmas food, 75% buy the gifts while 78% take care of the Christmas decorations, including dressing the tree.

"As a retail company active in 30 countries, Lidl wanted to ask shoppers what is important to them at Christmas, what makes them feel stressed, and where they could use some help", says Mike Watkins, Nielsen’s UK head of retailer and business insight. “Indeed, retailers have a major role to play in helping reduce stress levels around Christmas as purchasing is such a major part of it. Consequently, advertising and services that tap into this often-unspoken aspect are likely to resonate strongly with people.”

The cost of Christmas is unlikely to help stress levels. Nielsen Homescan data reveals the typical December grocery shopping bill is 20% higher (£371) than the average bill across the 11 other months, while the number of shopping trips increases 6%.

Christmas is obviously good news for retailers and brands. Alcohol sees the biggest increase in spend (62%) in December compared to the average month, followed by confectionery (up 33%) and Health & Beauty (up 20%).

How December salescompare to rest of year

Although total grocery sales in December are 20% higher than the average month, online grocery sales only rise 6%. Watkins notes this may look low in comparison but the differential is “more about the surge in sales that the larger out-of-town stores see in December, particularly people buying fresh produce in the final few days before Christmas.”

Nearly half of online ads miss target audience

Mobile tends to be more accurate than desktop when targeting narrower groups

Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a study of more than 44,000 campaigns across 17 countries by measurement company Nielsen.

The accuracy of ad targeting varies widely by sector, with travel marketers currently the most likely to reach their desired audience in the UK (doing so 66% of the time) followed by entertainment (64%). On the other hand, FMCG (40%) and retail (42%) marketers are most likely to struggle hitting their target audience. 

Whiskas, Air Wick and Russian beer show packaging is “dark horse” of new product success



Marketers should pay more attention to the 60% of consumer decision-making that happens at the shelf

Package design, one of the least heralded aspects of marketing, is a major factor behind the most successful product launches over the last two years.


The latest annual “Breakthrough Innovation Report” from research firm Nielsen analysed 9,900 product launches across Europe. From among many successful initiatives, Nielsen selected 11 that truly broke through. All 11 – which include Colgate®, Air Wick® and Whiskas® – generated at least £7.5/€7.5 million sales in the first year of launch (€5 million for launches in Eastern Europe) and maintained at least 90% of that figure in the second year.

John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad


Humour scores big this year as the best performing ads steer clear of heavy emotions


London, 6 December 2016. After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions.

Its Buster the Boxer ad scored 94.8% on the emotionally compelling scale, putting it top in a Realeyes/Lucid study of 65 ads, narrowly ahead of The Body Shop’s Jungle Bells (94.1%) – which is the highest scoring ad among men.

British retail “drowning in sea” of unrewarding loyalty cards

British retail “drowning in sea” of unrewarding loyalty cards


Only Finland has more but, paradoxically, British shoppers among least likely to use them 


London – 7 December 2016. Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries.

Two-thirds of shoppers globally report being a member of a retail loyalty scheme, compared to 89% in Britain. Only Finland is higher (94%). The average British loyalty card holder has 3.6 of them, behind only Japan and Lithuania.

The Environment Agency is going to improve customer experience and compliance at visitor moorings on non-tidal River Thames

New arrangements to ‘improve customer experience and compliance’ at visitor moorings on non-tidal River Thames

http://www.thamesvisitormoorings.co.uk/

The Environment Agency is to test new arrangements for managing its short-stay visitor moorings along the non-tidal River Thames.

During a 12 month trial starting today (Wednesday 16 November), Thames Visitor Moorings, (TVM) a private company run ‘by boaters for boaters’, will take over responsibility for managing bookings and collecting fees at 21 of the 22 visitor mooring sites currently operated by the Environment Agency.

The change will bring significant benefits for boaters and the Environment Agency alike.

Buster the Boxer’ is John Lewis’ most emotionally engaging festive ad / Emotion measurement firm Realeyes

 Mihkel Jaatma, Realeyes’ CEO

The results are based on facial recognition technology which measured people’s reactions as they watched the ads:

  • Buster scored better than 95% of the 5,700 ads ever tested by Realeyes in terms of emotional engagement, which is a combined measure of how the ad scores on attraction, retention, engagement and impact
     
  • Furthermore, it scored in the highest 1% of ads ever tested among women under 30
     
  • It’s the most compelling of the last six John Lewis ads (see chart below), the next best being 2011’s “The Long Wait” which scored better than 89% of ads ever measured.
     
  • The scene of Buster on the trampoline is the most engaging scene ever tested for a John Lewis ad

“Initial industry opinion seems to be that Buster isn’t a ‘rockstar’ edition from John Lewis but consumer’s emotional reaction says otherwise – it’s more engaging than their previous five offerings,” says Mihkel Jaatma, Realeyes’ CEO. “Its success is very much driven by happiness, a significant departure from last year’s melancholic Man on the Moon which even John Lewis admitted may have been too sad.” 

Emotion measurement firm Realeyes measured the reactions of 1,700 people across 49 key facial points as they watched the ads via their webcam. The respondents were sourced by audience platform Lucid.
 

Emotionally engaging performance of John Lewis Xmas ads