Benefits Of Choosing A Short Domain Name
You must first have an URL associated with your website before you can do anything with it. Nobody can reach your website without using a URL. Fortunately, domain names are generally not expensive. However, one of the most common domain tips to find and use the shortest one possible. Nearly all top websites on the Internet use short names and for good reason. Furthermore, shorter domains tend to cost more too.
What Are the Benefits of Using Short Domain Names?
Long domain names can be hard to type, recall, spell, or even say, unless they have a clear meaning, such as LongDomainNames.com, for instance. The problem is that there isn’t any set boundary for what counts as “too long”. If you have shortness in mind, it is highly likely that you will avoid choosing a needlessly long domain. Sometimes the meaning of a domain gets lost in a longer domain name. A more concise domain name will help you get your identity and point across. The most popular trend in recent years is using short brandable names with a hint of desired feel or relevance. The shorter attention spans have shifted the focus to conciseness and shortness in numerous areas.
Short company names help convey more authority and this refers to generic domain names, where the generally short top-tier domains, convey massive authority. People type in those URLs with an expectation of finding what they are searching for on a website they can trust. A spammy website is highly unlikely to pay more for registration of their domain name, so higher quality yields more trust. The longer the domain is the more the typos. Shorter names are not necessarily easier to spell or type, but fewer letters means less chances for typos. Typos might not appear to be something to be concerned about, but collectively, they have the potential to siphon a sizeable portion of traffic that you otherwise should be receiving.
More benefits, shorter domain names tend to be more versatile when it comes to branding. Websites with longer domain names show either the full name in text, -0000, or simply a logo, which does nothing to help visitors remember the name or an abbreviation, which can mean losing traffic to an abbreviation domain. If you have a short name, you have more opportunities for creative branding available to you. Part of the reason why social media platforms primarily use short names is for the word of mouth potential. In general, the longer a domain name is, the lower the chances of someone repeating it to a friend. If you look at the “household names” i.e. brands so universal that people talk about them constantly, you will discover that most are short with only a very small minority being long. Numerous companies use acronyms and abbreviations for this reason. People often don’t have an idea of what an acronym means, even though it is a household name. For instance, GEICO being Government Employees Insurance Company, and BP being British Petroleum.
Yahoo!, Bing, Google, and other search engines prefer using simple, easy to recall URLs that deliver what they promise. URLS filled with jargon, special codes, or item numbers can actually hurt the ranking for a specific page because a simple URL is a lot easier to read and recall than a complex one. URLs that are clear and easy to recall at a glance are more likely to be clicked on compared to complex ones. In addition, URLs with clear keywords provided as links on the homepage can provide an SEO boost since it contains anchor text. Essentially, the greatest SEO benefits you will derive from a clearer and shorter URL are a reduced bounce rate and an increased click rate. User experience is also important and affects SEO in a greater way than you might expect.
A short domain name is easier for mobile users to type, and realizing just how popular mobile web navigation currently is, you need to keep these users in mind. Apps may handle a lot of navigation, but if mobile users see URLs somewhere, they still have to type them in. Typing on mobile devices is not as easy as doing it on laptops and desktops, which is why you need to ensure that it is as convenient as possible for users to type in your URL. In addition, a shorter domain name provides more versatility when it comes to designing mobile websites, since it is easier to fit on a smaller screen.