Conversion Conference : Tick Tock early bird offer ends on 26 August


Conversion Conference - Do not be late - Early Bird Prices only until this Friday

CRO excellence awaits!

Two days of conference, two tracks, 20+ exciting sessions with profound strategies and 20+ speakers from the UK, US and Europe. Share insights, perspective & best practices with the industry's brightest minds. Join speakers from Google, Tesco, Hotels.com and many more.

Early Bird Ending

Register until this Friday to benefit from our Early Bird prices and save up to £300. Seats are limited, so don't miss out and secure your ticket.

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Awards : Loudmouth PR wins a gong for their client London Mint Office

Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.  

Specifically, the Award was given to Loudmouth PR and leading UK coin specialist The London Mint Office for its Waterloo 200 Campaign which was created and implemented in partnership with the charitable organisation Waterloo 200 and Worcestershire Medal Service, medallists to Her Majesty the Queen. Overall the campaign achieved 240 pieces of coverage including news stories on BBC News, ITV News, Sky, London Live and the BBC Politics Show. Photos of the Waterloo Memorial event featured prominently in the national and international press including The Daily Telegraph, The Times, The Daily Mail, The Observer and The Wall Street Journal.

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Woman for Woman : More Than Half of Women in Advertising Have Been Sexually Harassed

4A's Finds One in Three Women Denied Promotion Due to Discrimination

By Lindsay Stein. Published on August 11, 2016.

More than half of women in advertising have experienced sexual harassment at least once, according to a statistic from a 4A's study that follows on the heels of Saatchi & Saatchi Chairman Kevin Roberts' resignation due to controversial comments about gender diversity.

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Events ... Giant Smartphones & Tablets : A new 'Partner Reward Programme' for agencies and stand builders booking on behalf of their clients


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Who comes first, the employee or the customer? ...By Phil Davitt - NewVoiceMedia

Who comes first, the employee or the customer?

I was visiting a client last week and we started talking about the recent trend in customer experience which suggests that customers should come first over everything else. Over profits and stakeholders, over processes and policies and over employees. Although this sort of thinking has the right intentions, I think it’s a little misguided and could do more harm than good in the long run. 

While giving your customers a great experience is a fundamental requirement of any business, if you neglect your employees how long will they continue to give this great experience? A great experience for the customers starts with a great experience for the employees.

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Which are the best and least effective conversion channels?

Get the report here ....

Using data from hundreds of B2B organisations, this infographic from Implicit offers insight into just how effective common sales channels are; considering both their overall conversion success, and providing a closer look into specifics such as conversion rate from lead stage to deal (close), lead to opportunity, opportunity to deal stage, and listing the overall time it takes each channel to typically convert.

So which are the best and least effective conversion channels? Which should your sales strategy prioritise (and at which funnel stage) in 2015? 

Here’s a direct look at the stats:

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What are the most effective ways of driving traffic and site conversions?

Because even if you have created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel, no one will know about it unless you sell it.

Read our eGuide, The Business Owner's Guide: How to generate new business through marketing, to find out exactly what you can do to generate new business.

Here's what you'll learn:

  • Why you should always make it personal
  • Why you should warm to cold-calling
  • And why branding isn’t something you do to cattle.

Olympic “sharing-fest” to be a goldmine for marketers

Samsung, Omega and Panasonic the most reliant Olympic partners on Dark Social sharing
 Six-in-10 Britons interested in the Olympics will share content online about it – according to research from marketing technology experts RadiumOne, which reveals the what, how and how much of sharing content around the 2016 games in Rio.


Over four-in-10 (43%) of these sharers will share Olympic content on a daily basis during the games. One-third of sharers say the Olympics means they’ll share more content then they’d normally do over a two-week period.

Smartphones (42% of sharers) will be the most popular device for sharing Olympic content, followed by laptops (35%) and tablets (25%).

“The sharing-fest that is the Olympics is a goldmine for marketers to tap into consumer interest, particularly as the games are on a non-commercial TV channel,” says Craig Tuck, RadiumOne’s UK managing director. “Sharing content online indicates a strong degree of interest among those sharing plus the additional layer of people they identify as also being interested in that content.”

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