How to reduce the scourge of poorly targeted online ads

Publisher Discovery, a provider of services for online advertisers, has received an investment of £800k from a consortium of investors led by specialist technology investor Par Equity.

Top image – Tom Bourne (CEO) and Matthew Byrne (Chairman) of Publisher Discovery at the Performance Marketing Awards Ceremony

Publisher Discovery supports the growing performance or “affiliate” marketing space by helping companies that advertise online target potential customers more accurately.

It uses AI technology to monitor millions of websites, ranking them by relevance and traffic to increase efficiency for advertisers and reduce frustration for browsers. Publisher Discovery holds two patents for its AI technology and is currently applying for a third.