Virgin Media launches new kids app with giant trampoline bed in London

Virgin Media launched its brand new kids app with – of course – a giant trampoline bed in Kings Cross, London, off the back of research that said kids love to, erm, jump on beds.

Designed to look like an adult’s bed, the 15 square foot trampoline was put in London to celebrate ‘what it means to be a kid at any age’ and launch the new Virgin TV Kids App.

If I sound miserable, it’s because it’s getting late on a Friday and my to-do list is getting no shorter, and I’m gutted to have missed the chance to jump on the bloody thing.

Household cost-cutting hits two-year high

Household cost-cutting hits two-year high

Buying cheaper grocery brands is most popular way to save money

The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.
Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.
Nearly half of Britons (45%) think the country is in a recession. Fifty-five percent of these people think it will last for at least another year.

Only half of online ad campaigns targeted at women in the UK actually reach them,- Research by Nielsen

FMCG sector struggles most to reach targets

Mobile tends to be better than desktop at hitting target audiences 
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.

Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men. This discrepancy was even more pronounced when targeting 18-34 year olds, with just 22% successfully hitting women but 33% for men.

Surprise double win for PromoVeritas at the FSB London Awards

Surprise double win for PromoVeritas at the FSB London Awards

The tables were turned for PromoVeritas at the recent FSB London Business Awards at the Emirates Stadium in Highbury. The company provide independent promotional verification services to hundreds of brands and oversee TV voting for shows such as ITV’s National Television Awards. As such they usually know the result of major events before they are published. So, there was a role reversal when they found themselves on the receiving end of not one, but two awards – and one of them was a creative award – a feature PromoVeritas are not well known for.

The company won Creative and Media Business of the Year because of their pioneering approach to navigating complex marketing laws and liberating brands to run highly imaginative and engaging campaigns all over the world without clashing with local laws, language and cultural barriers. The second award went to Managing Director Jeremy Stern for Entrepreneur of the Year, in recognition of his vision for creating a ‘one-stop’ shop for brands and agencies to turn to and ensure that their promotion is run completely compliantly and will be free from abuse, fines, negative publicity.  When Jeremy founded the company the service simply didn’t exist and brands had to resort to using costly lawyers or running risky, uncompliant or dull promotions.

Jeremy commented ‘It was a new and nerve wracking experience to be this side of the black curtain and to be waiting for the results. I am delighted that our work with major clients such as Cadbury, Pepsi and ASOS has been recognised by the wider business community and I can’t wait to celebrate with the team back in the office.’

To find out more about how we help some of the world’s best brands run effective and compliant promotions contact us on +44 203 325 6000 or

Team members Gemma Cutting, Joe Faine and Danielle Raperport at the award ceremony

Ad viewability rises to highest level in over a year

Video viewability figures published for first time

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics.
In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% to 51% – the first rise since Q3 2016 – and the highest level since Q1 2016 (54%). 

UK ad viewability trend

​Despite the rise, the UK still lags far behind Austria (69%), France (58%) and Germany (57%). 

“It’s certainly a step in the right direction and shows ad viewability initiatives, such as from JICWEBS and the like, are starting to impact the market,” said Anant Joshi, Meetrics’ commercial director UK & Ireland. “However, the UK is still well behind other markets and the industry has much work to do. We can’t celebrate the fact that we’re back to almost half of banner ad budgets being wasted on ads that don’t have the chance to be seen.”

Ford first to take advantage of Primesight & RadiumOne tie-up

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience comes within a certain distance of a Primesight billboard, RadiumOne serves a mobile display ad to those who’ve shared or engaged with content online relevant to Ford’s campaign.

Non-viewable ads costing advertisers around £750 million ... Meetrics

Mobile contributing to declining ad viewability levels

Non-viewable ads costing advertisers around £750 million

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the first quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines dropped from 49% to 47% – the lowest level for nine months. Based on the recent IAB/PwC figures, this suggests around £750 million per year is wasted on non-viewable ads.

Declining viewability is partly driven by mobile now accounting for over half of display ad spend but tending to have lower viewability rates than desktop for various reasons,” said Anant Joshi, Meetrics’ commercial director UK & Ireland. “Obviously, the smaller screen size can mean more page scrolling and, thus, more chance of ads being missed lower down a page, plus slower network connection speeds can cause ad loading delays. There’s also the legacy issue of desktop ads served on mobile which don’t format properly, despite the use of responsive design.”
Joshi says these issues are compounded by the increasing amount of mobile content consumed via apps, in which ads are more likely to be at the bottom of a page so don’t always get enough attention. However, he’s keen to point out these “aren’t just UK issues, we’re seeing them across all markets.”
Germany saw a three percentage point decline in viewability to an all-time low of 55%, Austria dropped a single point to 67%, while France rose three points to 60% – all still significantly ahead of the UK’s 47%.

Viewability  by country

He concludes: “Unfortunately, we’re still seeing a lot of talk but not the required intense effort to increase viewability and improve campaign ROI. This needs to change.”

Ads are deemed viewable if the meet the IAB and Media Ratings Council’s recommendation that 50% of the ad is in view for at least one second.

Search Elite will change your online business. Forever.


The search marketing elite are gathering to deliver a conference that has one clear objective – to show you how to make significantly more money from your online business using clever SEM. 


The Search Elite Conference has a lineup of speakers that have each led outstanding success in search marketing. If you are an in-house marketer, work for an agency, or if you are a digital marketing consultant then this is a conference which promises no fuss and no time wasting. 

Search Elite is about making more money for your business.



"Automate or Die" by David Iwanow
"Don't Waste Money Buying Traffic" by Jim Banks
"The Power of GTM" by Gerry White



The Search Elite Speakers: 


Sam Noble
Director Of Koozai and Search Personality Of The Year and Founder of State of Digital and Internationally renowned marketing specialist.

Bas van den Beld
Online marketing strategist and founder of State of Digital


David Iwanow
Director Of Strategy at BlueGlass

Jim Banks
CEO Spades Media and Google Adwords master


Judith Lewis 
Founder deCabbitt Consultancy

Jono Anderson
Principal Consultant at Distilled


Russell McAthy
CEO at Cubed

Gerry White
Analytics and SEO Consultant


Every speaker will be available throughout the day and at the after event drinks party to answer questions candidly and honestly about your  business.
Search Elite will be held on 9th May at The Trampery, Old Street EC1 – in the heart of London’s tech hub. Tickets available now.

 “Search Elite will provide you with the tools and knowledge to increase your online profits and make a real difference to your business.” 



You’ll need some unwind time to let it all sink in, so after the event please join us for drinks and a few games of Ping Pong at the famous Bounce Bar next door, where we have our own special Search Elite area.
Search Elite is sponsored by
Our Media Partners:


We’ll see you there.

Craig Rayner

Search Elite
0330 0100 365

Giant iTab are launching a NEW 27" Desktop Smartphone



Following on from the success of their award-winning 42" Smartphone solution, Giant iTab are launching a NEW 27" Desktop Smartphone  complete with:-

• Fully enclosed Smartphone housing & stand
• Built in Hi-Res Camera
• Rotation arm for both Landscape and Portrait orientation

Perfect for exhibitions, retail, banking, corporate, hotels & reception areas, these come as a complete 'plug & play' solution with all the content presentation capabilities & benefits of the Smartphone devices we all use every day.

Brexit has affected consumer fears not spending

Spending confidence at highest level on record but huge rise sees economy become #1 concern

British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.

The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.