With the Olympics now up and running Nadim Sadek of TransgressiveX reflects on the emotional resonance of one of the worlds' biggest and most evocative sporting events.
With the Olympics now up and running Nadim Sadek of TransgressiveX reflects on the emotional resonance of one of the worlds' biggest and most evocative sporting events.
So which are the best and least effective conversion channels? Which should your sales strategy prioritise (and at which funnel stage) in 2015?
What are the most effective ways of driving traffic and site conversions? https://t.co/yXHsF8HiEO Please retweet
— Will Corry (@slievemore) Jul
Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?
Because even if you have created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel, no one will know about it unless you sell it.
Read our eGuide, The Business Owner's Guide: How to generate new business through marketing, to find out exactly what you can do to generate new business.
Here's what you'll learn:
Over four-in-10 (43%) of these sharers will share Olympic content on a daily
basis during the games. One-third of sharers say the Olympics means they’ll
share more content then they’d normally do over a two-week period.
Smartphones (42% of sharers) will be the most popular device for sharing
Olympic content, followed by laptops (35%) and tablets (25%).
“The sharing-fest that is the Olympics is a goldmine for marketers to tap
into consumer interest, particularly as the games are on a non-commercial TV
channel,” says Craig Tuck, RadiumOne’s UK managing director. “Sharing
content online indicates a strong degree of interest among those sharing plus
the additional layer of people they identify as also being interested in that
content.”