'Fresh' UK Marketing News from theMarketingblog

Awards : Loudmouth PR wins a gong for their client London Mint Office

Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.  

Specifically, the Award was given to Loudmouth PR and leading UK coin specialist The London Mint Office for its Waterloo 200 Campaign which was created and implemented in partnership with the charitable organisation Waterloo 200 and Worcestershire Medal Service, medallists to Her Majesty the Queen. Overall the campaign achieved 240 pieces of coverage including news stories on BBC News, ITV News, Sky, London Live and the BBC Politics Show. Photos of the Waterloo Memorial event featured prominently in the national and international press including The Daily Telegraph, The Times, The Daily Mail, The Observer and The Wall Street Journal.

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Woman for Woman : More Than Half of Women in Advertising Have Been Sexually Harassed

4A's Finds One in Three Women Denied Promotion Due to Discrimination

By Lindsay Stein. Published on August 11, 2016.

More than half of women in advertising have experienced sexual harassment at least once, according to a statistic from a 4A's study that follows on the heels of Saatchi & Saatchi Chairman Kevin Roberts' resignation due to controversial comments about gender diversity.

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Events ... Giant Smartphones & Tablets : A new 'Partner Reward Programme' for agencies and stand builders booking on behalf of their clients


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Who comes first, the employee or the customer? ...By Phil Davitt - NewVoiceMedia

Who comes first, the employee or the customer?

I was visiting a client last week and we started talking about the recent trend in customer experience which suggests that customers should come first over everything else. Over profits and stakeholders, over processes and policies and over employees. Although this sort of thinking has the right intentions, I think it’s a little misguided and could do more harm than good in the long run. 

While giving your customers a great experience is a fundamental requirement of any business, if you neglect your employees how long will they continue to give this great experience? A great experience for the customers starts with a great experience for the employees.

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