Publisher Discovery, a provider of services for online advertisers, has received an investment of £800k from a consortium of investors led by specialist technology investor Par Equity.

Top image – Tom Bourne (CEO) and Matthew Byrne (Chairman) of Publisher Discovery at the Performance Marketing Awards Ceremony

Publisher Discovery supports the growing performance or “affiliate” marketing space by helping companies that advertise online target potential customers more accurately.

It uses AI technology to monitor millions of websites, ranking them by relevance and traffic to increase efficiency for advertisers and reduce frustration for browsers. Publisher Discovery holds two patents for its AI technology and is currently applying for a third.

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Research : BrandZ Top 100 most valuable global brands

BrandZ Top 100 Most Valuable Global Brands reveals growing power and influence of technology. 

https://www.themarketingblog.co.uk/2020/06/130522/

 

• Amazon maintains no.1 spot and accounts for a third of the Top 100 total growth

• UK brands Vodafone, HSBC and Shell remain in the Top 100 ranking

• Brand-building and smart investments in marketing critical for business recovery post-COVID-19

Despite the economic, social and personal impacts of COVID-19 and market uncertainties surrounding post-Brexit Britain, the UK has retained three brands in the 2020 BrandZ^TM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar.

Telecoms, banking and energy are among the hardest hit categories affected by the ongoing pandemic and previous economic instability over the last 12 months. Although positioned in these slightly lower growth categories, UK brands Vodafone (no.55, $23.1bn), HSBC (no.67, $18.8bn) and Shell (no.83, $16.1bn) remain in this year’s BrandZ Top 100 ranking, which has increased in overall brand value by 5.9% to almost US$5 trillion – equivalent to the annual GDP of Japan. Prior to the global pandemic, the total brand value of the Top 100 brands was set to increase by 9%.

Amazon the largest online ecommerce player continued to invest heavily in digitisation and online to offline (O2O) and drove retail category growth. This helped it maintain the top position for the second year running as the world’s most valuable brand, growing 32% to US$415.9bn. Amazon’s value grew by almost $100bn this year and accounts for a third of the Top 100’s total growth.

Short video-sharing social network TikTok (no. 79, $16.9bn) was the highest new entry this year, offering light-hearted, user-generated content; something consumers have found particularly fun and engaging whilst in lockdown during the COVID-19 pandemic.

Jane Bloomfield, Chief Growth Officer, Kantar UK

Jane Bloomfield, Chief Growth Officer, Kantar UK said: “Against a backdrop of uncertainty, those companies that have consistently made smart investments in longer-term marketing and in building strong brands have managed to stave off the worst of the crisis to date.

Our BrandZ data allows business leaders to understand how much ‘brand’ drives their business revenues and growth.

It also provides valuable information on what brands must do to help them remain relevant and adapt to changing consumer needs. COVID-19 has indiscriminately impacted everyone, including UK brands. However, consistent investment in marketing can and will help carry you through a crisis.”

The BrandZ Top 10 Most Valuable Global Brands 2020

Are you running an online business in London? When it comes to ensuring the overall success of your online business, the importance of SEO cannot be undermined.

SEO –Search Engine Optimization, is of utmost importance. Search Engine Optimization is crucial when it comes to improving the ranking of your site on the leading search engines.

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Traditional advertising methods tend to be costly and worst of all, they are hard to measure.

Small businesses have never had more access to marketing tools that are cost-effective and easy to manage, so if you want to benefit your company then it would be wise for you to look into them.

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Here’s Why the Tech Scene in the UK is Disappearing into Private Hands

The UK tech sector appears to be disappearing. Research has been done and it has shown that it is now transferring to private hands. A number of companies have been quoted as saying that private money is now snapping up any undervalued cash businesses. Businesses are also struggling to stay afloat and when you look at things from this point of view, you will soon find that it’s a tough situation to say the least. Take a look at Thoma Bravo for example. They happened to buy out the cybersecurity specialist known as Sophos.

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