'Fresh' UK Marketing News from theMarketingblog

Video : Smooth transfer of large CAD Data / Honda & NTT Communications Corporation


NTT Com's Enterprise Cloud solution for Honda


Honda Motor Company has deployed NTT’s private cloud platform in a bid to reduce annual operating costs and strengthen communication between the company’s supplier network.

What you will get from this video is that Honda’s goal is to provide customers with an overwhelming sense of joy and inspiration through their products. That is why they are breaking through in aviation as well as robotics to name a few. To make this successful though digital transfer is key and with the help of NTT Communications as their cloud platform they can get that done.

The auto manufacturer has been using NTT’s enterprise cloud services in Japan and Singapore since last year to support collaboration throughout the company’s supply chain.

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Video : Kmart’s ‘Jingle Bellies’ Christmas ad - a fat load of fun - or is it?


Mashable: Kmart’s ‘Jingle Bellies’ ad is a fat load of fun

“Santa’s belly’s got nothing on Kmart’s Joe Boxer men.

In its new holiday ad for its branded boxer collection, Kmart employs a group shirtless, pajama-clad men to use their bellies (that shake like bowls full of jelly) as the percussion accompaniment to “Jingle Bells.” The ad is appropriately named “Jingle Bellies.”

The 55-second ad created an online maelstrom yesterday and today when it was aired on national TV.

The commercial, dubbed "Show Your Joe," begins with a wide angle shot of six men, who appear to be dressed in tuxedos, standing behind a curtain while ringing bells. However, a few seconds into the clip the curtain is whisked away, revealing the men's bottoms are clad in Joe Boxer underwear.

Via  Mumbrella

Research : 3/4 of online retailers promote irrelevant products, while others fail to build customer relationships that drive repeat purchases

New Research from OrderDynamics: Online Retailers Lose Sales Through Irrelevant Promotions, Poor Follow-Up with Shoppers

Survey underscores retail’s disconnects: 3/4 of online retailers promote irrelevant products, while others fail to build customer relationships that drive repeat purchases

Nearly three-quarters of online retailers (74 percent) miss out on sales by promoting irrelevant items to online shoppers, according to new research from OrderDynamics. As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking.

“Our message to retailers is simple: customer relationships are theirs to win or lose, and retailers must focus on these disconnects in their customers’ experiences to succeed during the vital holiday push. They must use data more intelligently and effectively in order to engage and win shoppers”

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Eurostar launches new advertising campaign to celebrate 20 years of bringing together people and culture #bettercloser

London. 14 November 2014. Eurostar is launching a brand new advertising campaign which celebrates 20 years of cultural exchange between the UK and the continent, ahead of its 20th anniversary on 14th November. 

Titled #bettercloser, the anniversary campaign has been developed by The Clearing with media in the UK planned by Arena. Over the last few months, hundreds of travellers and employees have been asked for their view on what is better about being closer to London, Paris and Brussels. Their insights have been brought to life visually by four illustrators: Jean Jullien, Toni Halonen, Eili-Kaija Kuusniemi and Adrian Johnson.

Between now and the 14th, consumers will be able to enjoy the campaign insights as artwork  adorns lampposts and London taxis. A Metro newspaper wrap will also be issued on Monday 10November exclusively at Euston and Kings Cross St. Pancras, as part of a wider campaign running across OOH, social, and in the Eurostar arrivals and departures lounges in London, Paris  and Brussels.

Eurostar also unveiled its new e320 train in St. Pancras International last night on Thursday 13th November, on the eve of the 20th anniversary.

Lionel Benbassat, Head of Marketing and Brand at Eurostar, said: “Our 20th anniversary is a great occasion for us to celebrate the impact that Eurostar and its 145 million travellers have had over the past two decades.  This campaign is about what our customers think, not us as a brand, and is the result of a simple question we asked to hundreds of customers: “What’s better about being closer?”. Their answers form the basis for the creative of this campaign. In this case Eurostar is merely amplifying what our customers have told us, which is that we have brought people and culture closer together. That’s what Eurostar is about, inspiring real connections.”

Peter Dewar, Director of Brand Language at The Clearing , said: “How does a business that’s grown to be one of the world’s most iconic travel brands celebrate its 20th anniversary without chest beating?  Our concept - #bettercloser – amplifies how travellers feel about the impact of Eurostar on their lives, celebrating the cultural influences and quirks of behaviour that have been shared between the UK, France and Belgium. Whether it’s Londoners now feeling awkward about ordering steak well done, or Parisians dressing more colourfully, Eurostar has accelerated all sorts of cultural change, making the three countries feel closer than ever.”

Beatrice Boue, Managing Partner at Arena, added:  “When marking Eurostar’s landmark 20 years we needed to do something special. This campaign is vibrant, exciting, and different. We wanted to dominate Kings Cross and with the proliferation Paid media sites so it was great to think outside the box, and be innovative with the ways in which we are placing paid media for this campaign, engaging customers and staff alike through owned and earned media too.”