Video : Smooth transfer of large CAD Data / Honda & NTT Communications Corporation


NTT Com's Enterprise Cloud solution for Honda


Honda Motor Company has deployed NTT’s private cloud platform in a bid to reduce annual operating costs and strengthen communication between the company’s supplier network.

What you will get from this video is that Honda’s goal is to provide customers with an overwhelming sense of joy and inspiration through their products. That is why they are breaking through in aviation as well as robotics to name a few. To make this successful though digital transfer is key and with the help of NTT Communications as their cloud platform they can get that done.

The auto manufacturer has been using NTT’s enterprise cloud services in Japan and Singapore since last year to support collaboration throughout the company’s supply chain.

Apology : "The recent Kurl-On ads from our India office are contrary to the beliefs and professional standards of Ogilvy & Mather and our clients."

Ogilvy & Mather has apologised for an ad, made by its Indian offices for a mattress brand, that used illustrations of Malala Yousafzai, the Pakistani schoolgirl who was shot by the Taliban.

Kurl-on ad by Ogilvy  Mather

Kurl-on: ad by Ogilvy & Mather

The poster campaign, for mattress brand Kurl-On, shows cartoon drawings of Yousafzai being shot in the head, falling onto a mattress then bouncing back up and receiving an award.

The Yousafzai ad is one of three in the same campaign. The other two depitct deceased Apple founder Steve Jobs and Mahatma Gandhi. It is not clear whether the posters occupied any paid media spots.