A special occasion with a Royal Touch / Giant iTab


A special occasion with a Royal Touch

The Duke and Duchess of Cambridge and Prince Harry were at the Olympic Park on Monday (16 May) for the official launch of their new mental health initiative, the Heads Together campaign. The royal trio are hoping to break down the stigma surrounding mental health with their new campaign, and help people feel more comfortable discussing mental wellbeing, as well as providing the tools they need to support friends and family.

Giant iTab are proud to support the 'Heads Together' campaign. We were delighted to be invited by the charity Best Beginnings to provide one of our Giant Smartphones to showcase their multi award-winning Baby Buddy app that supports families on their emotional and physical transition to parenthood. Best Beginnings has already supported more than 2 million families across the UK and with more funds they can enable more families to give their children the best start.

"A huge thank you to the whole team at Giant iTab for their pro-bono support at the Heads Together launch event on Monday. Their awesome Giant Smartphone brought Best Beginnings' stand and our award-winning Baby Buddy app to life. The giant phone is absolutely brilliant - it's just so inviting. As I had hoped, their Royal Highnesses The Duke and Duchess of Cambridge spent time exploring our Baby Buddy app on their Giant Smartphone and its many interactive features. It was really visual and so much fun that we aquired great news coverage too!"

Alison Baum, CEO Best Beginnings


Giant iTab, Chester House, 81 Fulham High Street, London SW6 3JA.

info@giantitab.com    +44 (0) 20 3542 1645    www.giantitab.com

This Instagram account celebrates getting back to nature and getting naked

This Instagram account celebrates getting back to nature and getting naked

Get naked. (Picture: Instagram/naked.in.nature)

Everyone can appreciate the restorative power of getting outside, forgetting work and phone screens for a few hours, and getting back to nature.

Care to take it up a notch?

Let’s be real. The best way to truly, deeply embrace nature is by getting back to our body’s natural state, too.

Yep, we’re talking getting naked. Naked in nature.

That’s exactly what Instagram account Naked in Nature celebrates. They ask any of their followers who are up for getting nude to submit their photos of going full-on natural, sharing stunning images of naked bodies in front of incredible natural sights.

Because there’s nothing quite like feeling the cold mountain air on your naked bum.


Or standing at the edge, exposed to the elements.


Is there anything as refreshing as a skinny dip?


Or a skinny, erm, hike?


We know it’s a bit out there.


But we truly think naked travel might be the way forward.


It’s one way to avoid excess baggage fees.


And it’s the best way to feel entirely free.


To escape from your daily life.


And get back to the wonders of nature.


We’re honestly considering dropping our clothes for our next sightseeing trip.


We probably won’t take pictures though.


As inspiring as these ones may be.


Definitely beats our holiday wardrobe.

So go on, get naked and get out in nature. It’s one way to achieve true calm and freedom

Machine v Humans in Adidas bid to clean up the oceans ... by Fiona Wyatt

Adidas are cleaning up the oceans with a new sneaker design but at what cost? If the factories become automated what happens to the people currently doing those jobs? Is this the beginning of a Machine v Humans debate in the footwear industry?

Fiona Wyatt writes ... What I love about being a blogger, is the luxury to explore a story and see how it unfolds. I have been slack on researching and writing so I missed the Futurecraft series of video’s from Adidas (alright adverts). My research has shown me that Adidas are pushing the footwear production line by creating four new manufacturing methods: Parley for the Oceans X Ultraboost: Futurecraft 3D: Futurecraft Leather: Futurecraft Tailored Fibre. 

Via Talking Men's Shoes

Now available : 10-Step Website Redesign Checklist ... Download now!

10-Step Website Redesign Checklist

Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for.

Your website may be your most important marketing tool, but it’s not just a fancy brochure. To perform well, it has to integrate effectively with your blog, email marketing, social media, lead nurturing programs, etc. Like all tools, it requires periodic sharpening.

This e-book explains what’s needed and why, with ten steps that guide you through the redesign process. You’ll get plenty of practical detail — no mysterious jargon. You’ll learn:

    • How to shape your website’s components to get maximum benefit from every page.
    • How to zero in on content that establishes your company as a valuable resource for your prospects.
    • Things that others may not tell you, like why it’s important to analyze your competition, and how to protect existing website assets when planning a redesign.
    • How you can sidestep common mistakes that can actually damage your redesign.
    • How to turn your website into an inbound marketing hub that makes centralizes all your marketing efforts.
    • Why outsourcing to a marketing pro can get your redesign done sooner, and better. TheMarketingblog has no hesitation in recommending MAW Associates Ltd.

This e-book also includes links to additional handy checklists you can use right now to increase the effectiveness of your website. It includes reminders about the not-so-little extras that transform your website from a good tool into a robust inbound marketing machine that attracts your prospects and supports and enhances your overall marketing so your company and career can grow and thrive.

Read this e-book now, and you’ll be one step closer to transforming your website into the beautifully powerful marketing asset you need to build your business.

Graphic by Shutterstock

Events : Data and the rise of a ‘cashless’ mobile economy: 5 game-changing implications for brands and business ... Richard Harris, Paddy Power

Data and the rise of a ‘cashless’ mobile economy: 5 game-changing implications for brands and business

Richard Harris - Head of Online Marketing and Customer Intelligence, Paddy Power / 11:25 - 11:45

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Top U.K. Airlines Based on Social Media Performance and Word of Mouth Conversations

Engagement Labs Announces Rankings of the Top U.K. Airlines Based on Social Media Performance and Word of Mouth Conversations
Technology and data company Engagement Labs, creator of the eValue™ score, released its data rankings on the top airlines serving the UK, on both social media and through offline word of mouth (WOM) conversations.

The data consists of Engagement Labs' proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company.

Jeep first to use new “Edge” mobile ad format - InSkin Media

Format promotes positive user experience and addresses ad blocking

First campaign achieves 95% viewability rate and 43 second average in-view time

Jeep is the first advertiser to take advantage of a new ad format, developed specifically for smartphones, to overcome the challenges of engaging mobile web audiences, overcoming ad blocking and monetising mobile web content. 


[eBook] How to reduce the B2B software sales cycle with inbound marketing

reduce software sales cycle

Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important.

Download this eBook to..

  • Understand how to map content to the buyers journey and reduce the sales cycle length
  • Learn how building Buyer Personas can shorten the software sales cycle
  • Understand how Automated Lead Nurturing impacts the length of your software sales cycle

[Case Study] ... Cold calling is dead……. Long live hot calling

  Colin McKellar, Director at Every Cloud Digital writes

As many of my contacts will know, I launched Every Cloud Digital around 6 months ago and I am more than happy to admit, I was scared. All of my working life I have been employed and the thought of no regular salary filled me with trepidation. 

I’ve been in sales for over 20 years and have done my fair share of cold calling from newspapers and Yellow Pages (remember them!). I will never forget the feeling of despondency if you had the temerity to tell your sales manager that you had no leads only to see a huge phone book being thrown in your direction, it’s pages already well thumbed.

[Watch] ....What sends shivers down the spine of football players and fans alike? - "Hotcow Special Article"

The Champions League anthem has become one of football’s most iconic pieces of music. It sends shivers down the spine of players and fans alike, before Europe’s finest do battle.

To celebrate its official partnership with the UEFA Champions League, Walkers Crisps recently unleashed a ‘Choir of Champions’ on the streets of three European cities, to get fans #GameReady for the defining stages of the competition.

In a very clever and feel-good guerrilla marketing stunt, a series of impromptu renditions of the classic tune were performed on buses, streets, and city squares, by the Choir of Champions – who were out in full force in Madrid, Munich and London.

Multi-city stunts

Walkers’ long-standing brand ambassador, Gary Lineker, was involved in the guerrilla campaign. To kick-start the day, the football pundit took to the London skies in a fully kitted out helicopter, which blasted out the tune to commuters below.

The helicopter landed at London’s O2 Arena, where Londoners were also given a live rendition on the ground.

In addition, commuters on a London bus were shocked when members of the choir began to sing a live operatic version of the anthem, while swinging scarves – much to the delight of the driver.

In Munich, a human statue street performer – covered from head to toe in silver paint, played the role of conductor as he led a choir in a flash mob rendition of the theme tune, in Munich’s busy Marienplatz square.

And in Madrid, a classic Spanish kiosk was secretly transformed to surprise customers as they approached. It blasted out the unmistakable anthem whilst showering them with ticker tape and glitter.

Of course, the funny sequence of events, and the reactions of those caught off guard were captured on hidden cameras, CCTV and mobile phones in each city. You can check out an edited version here.

Guerrilla greatness

The stunt was used to create a positive buzz around the Champions League, by creating spontaneous moments of fun across the streets of Europe.

This campaign had a real feel-good feeling about it – the joy of the music and surprise made people happy. This is significant, because, happiness makes us want to share. And this extends to social media sharing – the above video has been viewed 864,056 times in 6 days on YouTube.

Don’t underestimate the power of happiness!

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact Sally Durcan on 0207 5030442 or email us on info@hotcow.co.uk.