Innovation can come from the need to use existing capabilities or utilising new technologies. Marketers however, have the potentially time consuming and costly challenge of “reverse engineering” the proposition; by retrospectively developing a game changing product that will capture the hearts and minds of the target audience.
Australian sparkling wine brand Chandon has been unveiled as a sponsor for the McLaren-Honda Formula One team, and is set to launch a content marketing campaign featuring drivers Fernando Alonso and Jenson Button ahead of the Melbourne Grand Prix next week.
According to Gartner's research, nearly 90% of companies believe that customer experience will be their primary basis to fight competition.
Idomoo's Personalized Video Engagement Platform delivers 1:1 communication to the right target audience, meeting each customer's preferences and needs, creating long-lasting memorable customer experiences and tightening the brand-consumer connection.
The company which successfully predicted the Best Picture
Oscar winner in 2013, 2014 and 2015 – by analysing the web surfing habits of
people with similar demographics to Oscar voters – today released its
prediction ahead of Sunday’s 88th Academy Awards.
Digital advertising specialist Exponential predicts The Big Short will win the Best Picture Oscar, narrowly beating Spotlight. The Revenant and Room are the next most likely.
Iain Lovatt writes ...
When customers share their email address with you, they do so with a certain amount of trust: that providing you with it will benefit them in the future.
Email campaigns that do not conform to the most basic standards (opt outs clearly visible, company registration details, engaging content and so on) will most likely head straight to the trash.
Get it really wrong and your carefully constructed promotional email will feel like an abuse of that trust, meaning a trip to the spam folder, a click of the unsubscribe button or a place on the block list.
If this is the case, what are you doing wrong? Here are eight suggestions to help improve the success of your email campaigns:
TheMarketingblog can now create your own result driven bespoke newsletter
The first bespoke newsletter in the Newslettered series was launched in January 2016 There will be a new newsletter launched every month.Your special bespoke one can be making major sales progress from March onwards.
“Content is king.” – Bill Gates
If you want to reserve the topic for your bespoke newsletter and have a conversation about what is involved please just call me Will Corry on 01784 434 412
The other huge advantage of this idea is - your outlay will be very reasonable.How does £85 per week sound?
“People need stories more than bread itself. They tell us how to live, and why." – Arabian Nights
Building a bespoke newsletter for you through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Call or email Will Corry 01784 434 412 firstname.lastname@example.org
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In the world of business, fortune often favours the brave. However, the history of commerce is full of missed opportunities, lost fortunes, and, let’s face it, plain stupidity.
So what are some of the most costly business blunders ever made? Here’s a rundown of the top five from Interactive.
Saying ‘no’ to Harry Potter
JK Rowling, author of the Harry Potter series, currently sits on a fortune reported to be in the region of one billion US dollars. However, it may not have come to be if it wasn’t for the intervention of an eight-year-old girl named Alice.
Rowling’s original manuscript for the first Harry Potter novel was turned down by 12 publishing houses, a few of them even telling her: ‘don’t give up your day job’. It was only when eight-year-old Alice, the daughter of a Bloomsbury editor, got hold of the first two pages of ‘Harry Potter and the Philosopher’s Stone’ and subsequently demanded to read the rest of the book, that people started to think maybe Rowling was onto something big.
We all know what happened next. The Harry Potter series quickly became a publishing sensation, selling over 450 million books worldwide and catapulting JK Rowling from struggling single mother to literary sensation and global icon almost overnight.
The business lesson: sometimes, children know best!
A furious row erupted after it emerged that the Government could axe plans to introduce a sugar tax.