Future Thinking Research : iHUT and the increasingly important role of behavioural economics within innovation, NPD and brand research

Identifying unmet consumer needs or a gap in the market and creating the perfect product may be what we all aspire to, but the reality is usually a little less perfect.

Innovation can come from the need to use existing capabilities or utilising new technologies. Marketers however, have the potentially time consuming and costly challenge of “reverse engineering” the proposition; by retrospectively developing a game changing product that will capture the hearts and minds of the target audience.

Confex : What an amazing show & a phenomenal response to our Giant iTab Smartphones

Nice to meet you at Confex

What an amazing show & a phenomenal response to our Giant iTab Smartphones. Some of you have already been in touch about hiring these for your events and we look forward to speaking with you all again shortly. Meanwhile, our Brochure and Contact Details  are below. Please take a moment to view the options & prices we discussed.

Mark Jones, Founder & MD


We were also delighted to be a chosen as a Confex 'Supporting Partner' by the organisers of the event, Mash Media, who used several of our 55" Giant iTabs as Interactive Wayfinders showcasing the Interactive Floorplans from 'Showplans' to help delegates search & find exhibitors and show activities to help them to get the most from the event.

                    

Giant iTab, Chester House, 81 Fulham High Street, London SW6 3JA.

info@giantitab.com    +44 (0) 20 3542 1645    www.giantitab.com

[ White Paper Download ]...Nearly 90% of companies believe that customer experience will be their primary basis to fight competition.

Download this White Paper

According to Gartner's research, nearly 90% of companies believe that customer experience will be their primary basis to fight competition.

Idomoo's Personalized Video Engagement Platform delivers 1:1 communication to the right target audience, meeting each customer's preferences and needs, creating long-lasting memorable customer experiences and tightening the brand-consumer connection.

Big data to successfully predict 4th Oscar winner in a row?

The company which successfully predicted the Best Picture Oscar winner in 2013, 2014 and 2015 – by analysing the web surfing habits of people with similar demographics to Oscar voters – today released its prediction ahead of Sunday’s 88th Academy Awards.

Digital advertising specialist Exponential predicts The Big Short will win the Best Picture Oscar, narrowly beating Spotlight. The Revenant and Room are the next most likely.

Eight reasons why you need to rethink your email marketing campaign ... Iain Lovatt, Blue Sheep and Blue Venn

Iain Lovatt writes ...

When customers share their email address with you, they do so with a certain amount of trust: that providing you with it will benefit them in the future.

Email campaigns that do not conform to the most basic standards (opt outs clearly visible, company registration details, engaging content and so on) will most likely head straight to the trash.

Get it really wrong and your carefully constructed promotional email will feel like an abuse of that trust, meaning a trip to the spam folder, a click of the unsubscribe button or a place on the block list.

If this is the case, what are you doing wrong? Here are eight suggestions to help improve the success of your email campaigns:

“Traditional marketing talks at people. Content marketing talks with them” – Doug Kessler

http://www.bespokenewsletter.com/

  • It can be incorporated into your various sites - and better still it follows the right format
  • You can use it as very powerful, totally up to date newsletter. A real winner.
  • It allows your company to be seen as the industry guru.
  • All of this is achieved by our team saving you vital management time
  • Lead Forensics and our newsletter tracking provide regular results for you which can be converted into orders

The first bespoke newsletter in the Newslettered series was launched in January 2016 There will be a new newsletter launched every month.Your special bespoke one can be making major sales progress from March onwards.

“Content is king.” – Bill Gates

If you want to reserve the topic for your bespoke newsletter and have a conversation about what is involved please just call me Will Corry on 01784 434 412

The other huge advantage of this idea is - your outlay will be very reasonable.How does £85 per week sound?

“People need stories more than bread itself. They tell us how to live, and why." – Arabian Nights

Building a bespoke newsletter for you through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Call or email Will Corry 01784 434 412 will@themarketingblog.co.uk

http://www.bespokenewsletter.com/

7 ways to get more from your PPC campaigns / Exclusive download

Enjoy reading our 7 Awesomely Advanced Ways to Get More From You PPC Campaigns eBook. You can download it HERE >>>>

If at any time you have questions while reading the eBook or would like to speak to a WSI digital marketing expert on evaluating your current marketing strategy, simply get in touch with us.

» DOWNLOAD YOUR eBOOK

Our latest eBook is called 7 Awesomely Advanced Ways to Get More From You PPC Campaigns and it features the the basics of creating and managing PPC campaigns that aren't a waste of money. If you like the sound of effectively optimized PPC campaigns, download our eBook!

If you have any questions or comments about our digital marketing white papers - Get in touch with an expert today

5 famous big business blunders

In the world of business, fortune often favours the brave. However, the history of commerce is full of missed opportunities, lost fortunes, and, let’s face it, plain stupidity.

So what are some of the most costly business blunders ever made? Here’s a rundown of the top five from Interactive.

harry-potter

(source: www.chestersu.com)

Saying ‘no’ to Harry Potter

JK Rowling, author of the Harry Potter series, currently sits on a fortune reported to be in the region of one billion US dollars. However, it may not have come to be if it wasn’t for the intervention of an eight-year-old girl named Alice.

Rowling’s original manuscript for the first Harry Potter novel was turned down by 12 publishing houses, a few of them even telling her: ‘don’t give up your day job’. It was only when eight-year-old Alice, the daughter of a Bloomsbury editor, got hold of the first two pages of ‘Harry Potter and the Philosopher’s Stone’ and subsequently demanded to read the rest of the book, that people started to think maybe Rowling was onto something big.

We all know what happened next. The Harry Potter series quickly became a publishing sensation, selling over 450 million books worldwide and catapulting JK Rowling from struggling single mother to literary sensation and global icon almost overnight.

The business lesson: sometimes, children know best!

Breaking : Government could drop plans to introduce a sugar tax.

A furious row erupted after it emerged that the Government could axe plans to introduce a sugar tax.
Prime Minister David Cameron has reportedly rejected the proposal for a sugar tax of up to 20 per cent, and will instead use the threat of a levy to pressure companies into reformulating their products to reduce sugar content.

While reports of the abandoned tax will be welcomed by the food and drinks industry, which has opposed the proposed levy, anti-obesity campaigners have reacted with exasperation.

Tam Fry, spokesman for National Obesity Forum, said: “The decision must be reversed or it will be more proof that the Government is in the thrall of the food industry and the sugar barons will have won yet again.

"NHS chiefs know full well that the combination of child and adult obesity could topple the UK's most cherished institution.”

Graham MacGregor, chairman and founder of Action on Sugar, said: “It seems to me that Cameron is being very stupid rejecting this.

“All the experts agree that the plan we have will prevent childhood obesity and type 2 Diabetes. Everything he does ends up in chaos, this was his one opportunity to achieve a legacy. He will be a Prime Minister who has achieved nothing.”

MacGregor, who is professor of cardiovascular medicine at the Wolfson Institute of Preventive Medicine, added: “We won’t stop and if the UK doesn’t want to stop doing it, we will go to another country like Argentina or Chile which are much better organised in terms of public health and nutrition.”

Meanwhile, Brook Whelan, chief executive for People against Sugar Tax said: "We are pleased to see that David Cameron recognises the regressive impact a sugar tax would have had on poorer families. This is a victory for common sense."

“The decision must be reversed or it will be more proof that the Government is in the thrall of the food industry and the sugar barons will have won yet again"
Tam Fry, spokesman for National Obesity Forum

The Government's childhood obesity strategy, which is due to be unveiled in the coming weeks, will reportedly recommend that junk food adverts should be banned from being screened near "family programmes" such as The X Factor and Britain's Got Talent.

A feasibility study is likely to be launched to establish how a compulsory sugar tax could work if firms do not take adequate measures.

A Department of Health spokesman said: "Our childhood obesity strategy will look at everything, including sugar, that contributes to a child becoming overweight and obese. It will also set out what more can be done by all sides."

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