Big data to successfully predict 4th Oscar winner in a row?

The company which successfully predicted the Best Picture Oscar winner in 2013, 2014 and 2015 – by analysing the web surfing habits of people with similar demographics to Oscar voters – today released its prediction ahead of Sunday’s 88th Academy Awards.

Digital advertising specialist Exponential predicts The Big Short will win the Best Picture Oscar, narrowly beating Spotlight. The Revenant and Room are the next most likely.

Eight reasons why you need to rethink your email marketing campaign ... Iain Lovatt, Blue Sheep and Blue Venn

Iain Lovatt writes ...

When customers share their email address with you, they do so with a certain amount of trust: that providing you with it will benefit them in the future.

Email campaigns that do not conform to the most basic standards (opt outs clearly visible, company registration details, engaging content and so on) will most likely head straight to the trash.

Get it really wrong and your carefully constructed promotional email will feel like an abuse of that trust, meaning a trip to the spam folder, a click of the unsubscribe button or a place on the block list.

If this is the case, what are you doing wrong? Here are eight suggestions to help improve the success of your email campaigns:

“Traditional marketing talks at people. Content marketing talks with them” – Doug Kessler

  • It can be incorporated into your various sites - and better still it follows the right format
  • You can use it as very powerful, totally up to date newsletter. A real winner.
  • It allows your company to be seen as the industry guru.
  • All of this is achieved by our team saving you vital management time
  • Lead Forensics and our newsletter tracking provide regular results for you which can be converted into orders

The first bespoke newsletter in the Newslettered series was launched in January 2016 There will be a new newsletter launched every month.Your special bespoke one can be making major sales progress from March onwards.

“Content is king.” – Bill Gates

If you want to reserve the topic for your bespoke newsletter and have a conversation about what is involved please just call me Will Corry on 01784 434 412

The other huge advantage of this idea is - your outlay will be very reasonable.How does £85 per week sound?

“People need stories more than bread itself. They tell us how to live, and why." – Arabian Nights

Building a bespoke newsletter for you through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Call or email Will Corry 01784 434 412

7 ways to get more from your PPC campaigns / Exclusive download

Enjoy reading our 7 Awesomely Advanced Ways to Get More From You PPC Campaigns eBook. You can download it HERE >>>>

If at any time you have questions while reading the eBook or would like to speak to a WSI digital marketing expert on evaluating your current marketing strategy, simply get in touch with us.


Our latest eBook is called 7 Awesomely Advanced Ways to Get More From You PPC Campaigns and it features the the basics of creating and managing PPC campaigns that aren't a waste of money. If you like the sound of effectively optimized PPC campaigns, download our eBook!

If you have any questions or comments about our digital marketing white papers - Get in touch with an expert today

5 famous big business blunders

In the world of business, fortune often favours the brave. However, the history of commerce is full of missed opportunities, lost fortunes, and, let’s face it, plain stupidity.

So what are some of the most costly business blunders ever made? Here’s a rundown of the top five from Interactive.



Saying ‘no’ to Harry Potter

JK Rowling, author of the Harry Potter series, currently sits on a fortune reported to be in the region of one billion US dollars. However, it may not have come to be if it wasn’t for the intervention of an eight-year-old girl named Alice.

Rowling’s original manuscript for the first Harry Potter novel was turned down by 12 publishing houses, a few of them even telling her: ‘don’t give up your day job’. It was only when eight-year-old Alice, the daughter of a Bloomsbury editor, got hold of the first two pages of ‘Harry Potter and the Philosopher’s Stone’ and subsequently demanded to read the rest of the book, that people started to think maybe Rowling was onto something big.

We all know what happened next. The Harry Potter series quickly became a publishing sensation, selling over 450 million books worldwide and catapulting JK Rowling from struggling single mother to literary sensation and global icon almost overnight.

The business lesson: sometimes, children know best!

Breaking : Government could drop plans to introduce a sugar tax.

A furious row erupted after it emerged that the Government could axe plans to introduce a sugar tax.
Prime Minister David Cameron has reportedly rejected the proposal for a sugar tax of up to 20 per cent, and will instead use the threat of a levy to pressure companies into reformulating their products to reduce sugar content.

While reports of the abandoned tax will be welcomed by the food and drinks industry, which has opposed the proposed levy, anti-obesity campaigners have reacted with exasperation.

Tam Fry, spokesman for National Obesity Forum, said: “The decision must be reversed or it will be more proof that the Government is in the thrall of the food industry and the sugar barons will have won yet again.

"NHS chiefs know full well that the combination of child and adult obesity could topple the UK's most cherished institution.”

Graham MacGregor, chairman and founder of Action on Sugar, said: “It seems to me that Cameron is being very stupid rejecting this.

“All the experts agree that the plan we have will prevent childhood obesity and type 2 Diabetes. Everything he does ends up in chaos, this was his one opportunity to achieve a legacy. He will be a Prime Minister who has achieved nothing.”

MacGregor, who is professor of cardiovascular medicine at the Wolfson Institute of Preventive Medicine, added: “We won’t stop and if the UK doesn’t want to stop doing it, we will go to another country like Argentina or Chile which are much better organised in terms of public health and nutrition.”

Meanwhile, Brook Whelan, chief executive for People against Sugar Tax said: "We are pleased to see that David Cameron recognises the regressive impact a sugar tax would have had on poorer families. This is a victory for common sense."

“The decision must be reversed or it will be more proof that the Government is in the thrall of the food industry and the sugar barons will have won yet again"
Tam Fry, spokesman for National Obesity Forum

The Government's childhood obesity strategy, which is due to be unveiled in the coming weeks, will reportedly recommend that junk food adverts should be banned from being screened near "family programmes" such as The X Factor and Britain's Got Talent.

A feasibility study is likely to be launched to establish how a compulsory sugar tax could work if firms do not take adequate measures.

A Department of Health spokesman said: "Our childhood obesity strategy will look at everything, including sugar, that contributes to a child becoming overweight and obese. It will also set out what more can be done by all sides."

Read MORE >>>

Graphics by Shutterstock

Infographic : KPI’s for the water industry – Is Customer Effort Score the best measure for predicting loyalty?


Future Thinking write ... We recently launched the Services Benchmarking Study, designed to help marketers across a range of industries better understand their sector across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort.

Our study highlights that for the water industry, perceptions of value and likely customer advocacy are amongst the lowest levels across the range of service sectors we have covered, despite an inability to switch providers at the moment.

3 ways to engage generation Y as part of your 2016 venue marketing plan


It’s that time of year again when we take a step back, make the most of that lovely lull we tend to enjoy in January and February, and start devising a marketing plan for the next 12 months. For venues; taking a look at the successes and pitfalls of the previous year, is often a good way to start as well as knowing your venue USP’s and when the busier periods tend to occur at your venue.

Also key, is knowing your target audience. While generalising target audiences is often not advised, it is often necessary in targeting key personas. Arguably most of today’s workforce will be fall into the generational category of ‘generation y’.

So here are a few of our top tips to include generation y personas in your venue marketing plans for 2016.

#1 engage the appy customer

Excuse the well-penned pun. Even if your audience don’t fall into generation Y- most of the UK population own a smart phone if not an iPhone and the influx of marketing opportunities cropping up as a result of new app technologies is undeniable. According to Time Magazine; Facebook, Instagram and Youtube all featured in the top ten most downloaded apps of 2015. 

I’ve recently become a bit of an Instagram addict and I think it can be a really useful tool to jazz up your venue social media content. For more tips on how to do this- check out our Social media for venues: Why Instagram is your new best friend

#2 Focus on audience engagement

The issue of audience engagement was a key theme in 2015 and is set to remain a key topic this year. There are a number of audience engagement technologies designed to help event organisers achieve and maximise the participation of event attendees and delegates. If you haven’t already, this year is a great time to partner with one of these tech companies, or simply select some preferred suppliers to help with audience engagement. 

Offering the right tech to help engage conference delegates could really help to position you as a generation y-friendly venue.

#3 embrace gamification

The gaming trend is increasing in popularity and many have predicted it’s set to be a key theme in the industry in 2016. Finding ways to encourage the combination of work and play at your venue may just help you to be at the top of your game. Be it with a new teambuilding package, a virtual reality aspect or a hashtag competition on twitter, finding ways to add a competitive gamification element to the conferences and events at your venue.

For more tips on how to engage generation y check out Technology in the events industry: keeping-up with Generation Y

Professional marketing automation for everyone. If you have up to 5001 contacts, just pay it with love!

No more automation for the 1% only

We want everyone to do great marketing automation - not just million-pound companies. So we did the math for bloggers and SMBs, looked at our media budget and came up with a plan - the 5001 plan! As long as your number of subscribers doesn't exceed 5001, you can send them unlimited emails forever.

Full marketing power to you

No cut-down version! All major E-goi features are available in the 5001 plan. The only big difference? Your emails will include a small ad and you won't have dedicated support from our tech folks (don't worry, our KB and video tutorials cover all bases). Other "forever free" options in the market severely limit what you can do. Not E-goi's!


Rolling out the prime auto-responders and sales funnels in the galaxy straight to your blog or SMB. From a no-frills follow-up series to a complex triggered life-cycle funnel, E-goi's Autobotshandle anything you throw at them! This feature, worth thousands of pounds alone, is now yours - simply spread the 5001 love!

Track & Engage

Easily automate your customers' life cycle and nurture them with great content, birthday discounts and cross-sells! You can evenautomatically win back abandoned carts and dormant shoppers. And yes, you can do all this in your 5001 plan!

Push messaging

Push is your engagement dream come true! Messages are displayed in near real-time with maximum visibility on your customers' smartphone, connecting with them wherever they are. "But I've got no loyalty mobile app to send push notifications", you say? Don't worry, just use E-goi's!

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Why so generous?

Marketing automation is the future. And the future belongs to everyone - including bloggers and SMBs. The 5001 plan is our gift to you.

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How many emails can I send out?

As long as you have fewer than 5001 contacts in your mailing list, you can send them as many emails as you need!

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Will I get help?

All our help resources are available to you (how-tosvideo tutorials and a full training course), except for dedicated support.

All for only:

Pay it with your love!

1) Add our badge to your site   2) Share us on Facebook and Twitter   3) Enjoy!

No E-goi account to sign up for your 5001 plan?  Create Account

Case Study : "48 hour turn around sees TV ad airing in London, Meridian and Granada ITV region"

VCCP Media Uses Real-time Google Data for New Sambucol Campaign

Last night, people watching the ad break between the ITV News and Emmerdale in the London, Meridian and Granada ITV region will have seen the Sambucol (an immunity booster used to combat the common cold and part of the Pharmacare product range) TV ad.  

Why? -  because VCCP Media knew they needed a boost to their immune system more than any other regions in the UK right now.

The reason they know this is because since October of last year, VCCP Media @VCCPMedia have been monitoring the volume of Google keyword searches by ITV region for things like “cold remedy”, and for the past few days these regions have seen daily searches rise considerably above the average.

The strategy for Sambucol is to up-weight ITV regions in real-time based on volume of cold/flu related keyword searches.  The insight being that although people suffering from the common cold is seasonal (i.e. more colds in winter), cold/flu outbreaks fluctuate over time and region meaning that just laying down 100% of your TV spend across the UK and praying for an outbreak is not the most efficient use of budget.

To maximise the TV plan, VCCP Media have allocated a pot of money to be used to make the most of these outbreaks and because their TV team can get the ads away in a matter of days in large ITV spots, they are able to react to outbreaks very quickly in order to drive Sambucol ROI.

Tom Bailey, Group Account Director at VCCP Media said:99 “I think this may well be a media first, so we’re really proud of the work done by everyone in getting this live. With a two-day turnaround and on three large spots across three large ITV regions – this is a huge feat for the team”.