Future Thinking write ... We recently launched the Services Benchmarking Study, designed to help marketers across a range of industries better understand their sector across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort.
Our study highlights that for the water industry, perceptions of value and likely customer advocacy are amongst the lowest levels across the range of service sectors we have covered, despite an inability to switch providers at the moment.
It’s that time of year again when we take a step back, make the most of that lovely lull we tend to enjoy in January and February, and start devising a marketing plan for the next 12 months. For venues; taking a look at the successes and pitfalls of the previous year, is often a good way to start as well as knowing your venue USP’s and when the busier periods tend to occur at your venue.
Also key, is knowing your target audience. While generalising target audiences is often not advised, it is often necessary in targeting key personas. Arguably most of today’s workforce will be fall into the generational category of ‘generation y’.
So here are a few of our top tips to include generation y personas in your venue marketing plans for 2016.
#1 engage the appy customer
Excuse the well-penned pun. Even if your audience don’t fall into generation Y- most of the UK population own a smart phone if not an iPhone and the influx of marketing opportunities cropping up as a result of new app technologies is undeniable. According to Time Magazine; Facebook, Instagram and Youtube all featured in the top ten most downloaded apps of 2015.
I’ve recently become a bit of an Instagram addict and I think it can be a really useful tool to jazz up your venue social media content. For more tips on how to do this- check out our Social media for venues: Why Instagram is your new best friend
#2 Focus on audience engagement
The issue of audience engagement was a key theme in 2015 and is set to remain a key topic this year. There are a number of audience engagement technologies designed to help event organisers achieve and maximise the participation of event attendees and delegates. If you haven’t already, this year is a great time to partner with one of these tech companies, or simply select some preferred suppliers to help with audience engagement.
Offering the right tech to help engage conference delegates could really help to position you as a generation y-friendly venue.
#3 embrace gamification
The gaming trend is increasing in popularity and many have predicted it’s set to be a key theme in the industry in 2016. Finding ways to encourage the combination of work and play at your venue may just help you to be at the top of your game. Be it with a new teambuilding package, a virtual reality aspect or a hashtag competition on twitter, finding ways to add a competitive gamification element to the conferences and events at your venue.
For more tips on how to engage generation y check out Technology in the events industry: keeping-up with Generation Y
No more automation for the 1% only
We want everyone to do great marketing automation - not just million-pound companies. So we did the math for bloggers and SMBs, looked at our media budget and came up with a plan - the 5001 plan! As long as your number of subscribers doesn't exceed 5001, you can send them unlimited emails forever.
Full marketing power to you
No cut-down version! All major E-goi features are available in the 5001 plan. The only big difference? Your emails will include a small ad and you won't have dedicated support from our tech folks (don't worry, our KB and video tutorials cover all bases). Other "forever free" options in the market severely limit what you can do. Not E-goi's!
Rolling out the prime auto-responders and sales funnels in the galaxy straight to your blog or SMB. From a no-frills follow-up series to a complex triggered life-cycle funnel, E-goi's Autobotshandle anything you throw at them! This feature, worth thousands of pounds alone, is now yours - simply spread the 5001 love!
Track & Engage
Easily automate your customers' life cycle and nurture them with great content, birthday discounts and cross-sells! You can evenautomatically win back abandoned carts and dormant shoppers. And yes, you can do all this in your 5001 plan!
Push is your engagement dream come true! Messages are displayed in near real-time with maximum visibility on your customers' smartphone, connecting with them wherever they are. "But I've got no loyalty mobile app to send push notifications", you say? Don't worry, just use E-goi's!
Why so generous?
Marketing automation is the future. And the future belongs to everyone - including bloggers and SMBs. The 5001 plan is our gift to you.
How many emails can I send out?
As long as you have fewer than 5001 contacts in your mailing list, you can send them as many emails as you need!
All for only:
1) Add our badge to your site 2) Share us on Facebook and Twitter 3) Enjoy!
Last night, people watching the ad break between the ITV News and Emmerdale in the London, Meridian and Granada ITV region will have seen the Sambucol (an immunity booster used to combat the common cold and part of the Pharmacare product range) TV ad.
Why? - because VCCP Media knew they needed a boost to their immune system more than any other regions in the UK right now.
The reason they know this is because since October of last year, VCCP Media @VCCPMedia have been monitoring the volume of Google keyword searches by ITV region for things like “cold remedy”, and for the past few days these regions have seen daily searches rise considerably above the average.
The strategy for Sambucol is to up-weight ITV regions in real-time based on volume of cold/flu related keyword searches. The insight being that although people suffering from the common cold is seasonal (i.e. more colds in winter), cold/flu outbreaks fluctuate over time and region meaning that just laying down 100% of your TV spend across the UK and praying for an outbreak is not the most efficient use of budget.
To maximise the TV plan, VCCP Media have allocated a pot of money to be used to make the most of these outbreaks and because their TV team can get the ads away in a matter of days in large ITV spots, they are able to react to outbreaks very quickly in order to drive Sambucol ROI.
Tom Bailey, Group Account Director at VCCP Media said:99 “I think this may well be a media first, so we’re really proud of the work done by everyone in getting this live. With a two-day turnaround and on three large spots across three large ITV regions – this is a huge feat for the team”.
What Are The Top UK Blogs On The Internet?
Our primary source for finding UK blogs comes from our tool, Ninja Outreach.
We can put in UK blogs as a keyword and find thousands of results. We sorted these results by domain authority to find the top ranking ones. Following that, we individually went to each website to confirm that it was up to date and relevant.
Guidelines issued by the Government on Friday 8th January 2016 state that men and women should consume no more than 14 units of alcohol per week. The guideline also state that people should have alcohol free days each week and avoid heavy drinking sessions.
The announcement reflects new medical advice highlighting links between alcohol and illnesses including, cancer and heart disease. The new 14 point limit is the point where there would appear to be an increased risk of dying from alcohol related issues.
Future Thinking, the business intelligence research consultancy and Toluna carried out a survey on 12th & 13th January and analysed the results of over 1800 respondents across the UK, asking whether the new advice would impact on their alcohol intake.
What mobile games lack in finesse in the control department, they make up in accessibility. The fact that the number of smartphone users continues to grow by staggering amounts each year accounts for the massive growth in mobile games – almost certainly the sector with the biggest percentage increase in year-over-year growth when all is tallied.
Long gone are the cheap flash cash-ins that filled the seminal charts of Android’s the App Store’s top games list in the early days of the smartphone gaming.
Business intelligence specialist Future Thinking is launching the results of Ageing Well, an insight into the attitudes and behaviours of the baby boomers generation.
The online study, in conjunction with marketing consultancy Seniosphere Conseil, focusses on the attitudes of 1,600 50-70 year old respondents and was carried out across the UK, France, Germany and Spain. It looked to understand key areas of the ageing process including: what do people do to age well, where they get advice, physical and mental wellbeing and spending priorities.
Use our Scorecard:
- To measure progress over time,
- To stay on top of your targets and
- achieve your goals.