Research : BT brand value soars 61% to $15.4 billion. Next overtakes M&S. Burberry climbs 42%. Google Dethrones Apple

      

Next overtakes M&S  #BrandZ100  as Britain’s Most Valuable Clothing Retailer

·        Burberry climbs 42% to enter the UK Top10 worth $5.9 billion

·        Google Dethrones Apple – now no 1 brand worth $158.8 billion

21 May 2014 – London, UK – Telecoms to digital entertainment company BT has continued to power up its brand value and consolidated its position in both the UK and Global Listings of the Millward Brown Optimor BrandZ™ Top100 Most Valuable Global Brands ranking.

The provider of communications and pay-TV services has grown its brand value by more than 60% to climb more places than any other brand to No 64 in the global ranking and No 4 in the UK ranking with a brand value of more than $15 billion.

BT is the most significant climber in the UK top 10 but a 42% increase pushes Burberry into the UK ranking at No 9 with a value of $5.9 billion. The mid-market luxury brand has thrived off the back of a digital communication strategy that, while not innovative for many sectors, stands out from the rather stand-offish attitude of rival luxury offerings.