"Your customers reflect your marketing and your marketing reflects your customers" / Iain Lovatt, Blue Sheep and Blue Venn

You get what you get because you do as you do.

Your customers reflect your marketing and your marketing reflects your customers

I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.