Virtual reality PR / British Airways help public make ‘US trip a reality’ in cool virtual reality stunt / Rich Leigh

Passers-by were transported from the streets of Europe to the States in a virtual reality stunt from British Airways.

Taking the Oculus Rift virtual reality headset outdoors, the airline wanted to encourage members of the public to ‘make [their] US trip a reality’, using pre-filmed footage including ice skating in New York, rodeo bull riding in Texas and running along the coast in LA.

This video highlights the campaign, showing the technology (which I LOVE) at work:

For completeness and whilst I’m on the subject, I’ve also been getting involved with virtual reality PR recently, helping to promote the work of new-ish client, virtual reality specialists Visualise.