Using data to market CSCO, RHI and GDHIF / Andy Chesterman, Intermedia Global

Data marketing and the ECO / Green Deal markets are worlds apart, yet have one thing in common - both can be highly complex and a minefield if one, or both are not understood.

With many years data marketing experience behind me, I first merged the two in 2011 when I first recognised the potential of a residential Off Gas file if promoted to the installer market.

When the solar market collapsed, ECO was around the corner and I quickly familiarised myself with the requirements of HHCRO, CERO and CSCO and developed a Property Age file which, alongside the Off Gas data. would help target older, harder to treat qualifiers.