Carlsberg World Cup campaign : You are invited to play ‘border football’.

In a clever World Cup campaign from lager merchants Carlsberg, people from both sides of the borders in Belfast, Nicosia and Kosovo were invited to play ‘border football’.

carlsberg border football

The film, according to the release, demonstrates how football ‘can overcome barriers and borders, to create a positive experience for the people taking part’, using ‘what divides people to bring them closer’. Which is a very nice line, you have to admit.