Changing people’s attitudes towards ageing and getting them to celebrate later life / Age UK

Age UK, a charity dedicated to helping everyone make the most of later life, implemented a marketing campaign utilising Stackla aimed at changing people’s attitudes towards ageing and getting them to celebrate later life.

The charity kicked off the campaign with a TV advert featuring a poem written by Roger McGough that describes ageing as a “way of life” with people encouraged to share their ‘stories’ on social media about why age wasn’t a barrier to enjoying life.

The TV spot is supported by a “Love Later Life” social hub platform provided by Stackla that shows social stories from Age UK and the public that also features support from celebrities including Sir Roger Moore, Alastair Stewart and Zoe Wanamaker.

 It aims to encourage people to think differently about getting older and demonstrate older people’s role in society.