Catherine Becker - adconnection, LIDA & Oxfam, hungryhorse, exponential & XE.com, CallPro, zkipster Your Content Is Not As Good As You Think From maximizesocialbusiness.com - Today, 1:31 AM For some reason, when people reach the top of an org chart, they develop a fear of asking customers anything about their content. LIDA clinches direct marketing business for Oxfam – the account is estimated to be at £5million | TheMarketingblog From www.themarketingblog.co.uk - November 13, 10:27 AM – Agency secures account following competitive pitch against Rapp and Atomic London – Oxfam has awarded LIDA @lidalondon its direct and digital XE.com chooses Exponential for two-year exclusive partnership to monetise app and mobile web inventory | TheMarketingblog From www.themarketingblog.co.uk - November 12, 4:30 PM The world’s favourite currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory Rick Abell, Exponential vice president, global publisher development, said: “Early results convey the importance of partnering with an integrated, comprehensive solution provider to simplify the ad serving process and increase revenue. We’re looking forward to helping XE.com increase mobile revenues.” Movers and Groovers : Event tech startup zkipster appoints new UK market lead | TheMarketingblog From www.themarketingblog.co.uk - November 12, 7:34 AM Guest list application zkipster has appointed Christoph Mueller as Head of Operations and Strategic Projects. In addition to this global role, Mueller will also 'How to avoid your operation falling into the trap having ‘separate business systems which are unable to work in unison’ Liam Ryan, CallPro | TheMarketingblog From www.themarketingblog.co.uk - November 11, 3:53 PM Separate business systems which are unable to work in unison leads to inefficient and unproductive sales and marketing departments. With this in mind : Read our latest six questions feature which is full of pointers on how to avoid your operation falling into the trap having ‘separate business systems which are unable to work in unison’ #TheEasyWayToTakeaway From www.themarketingblog.co.uk - November 13, 2:03 PM hungryhouse reveals refreshed strategic direction with new tagline and TV campaign : Innovative online food ordering brand kicks off takeaway season by A Beginners Guide to Copyright Law From www.themarketingblog.co.uk - November 12, 7:36 PM A Beginners Guide to Copyright Law For most people in the creative industries the main focus of their time and energy is their work. For a musician, writer, "The agility to keep our clients future-proofed on the changes to both consumer behaviour and the impact on communications" Catherine Becker, CEO of adconnection From www.themarketingblog.co.uk - November 12, 3:03 PM It’s an exciting industry that’s developing all the time and great to have the agility to keep our clients future-proofed on the changes to both consumer behaviour and the impact on communications. This includes the ability to target by location and behaviour all the way through to payments on devices. We do this through intuitive, bold and vibrant solutions that deliver real cut-through results. Read more Older Newer
