'A Tale of Two City Centres'.: While the High Street takes its dinner early, a third of online sales happen after 6pm / IMRG Report

Online versus The High Street: Competition or Collaboration? - new IMRG report

 

  • While the High Street takes its dinner early, a third of online sales happen after 6pm
  • Town and city centre footfall fell by 26% between 2007 and 2013 while all real non-food retail growth since 2001 took place online
  • National retailers such as Halfords, Argos and Tesco Direct see over half of online orders collected in store

It’s official, the boundaries of retail are blurring so IMRG has taken the opportunity to explore the relationship between online and bricks-and-mortar in a new report entitled 'A Tale of Two City Centres'.
They say it is the worst of times for the High Street, and the best of times for consumers - as up to 25,000 High Street stores are estimated to have closed between 2000 and 2011, while Amazon powers ahead based on its strategy of focusing on 'selection, price and convenience'.