Video : Goofy humour from Kmart and Joe Boxer / This time around it’s pregnant women dancing

FCB Continues to Celebrate Bellies for Kmart, Joe Boxer

A couple weeks ago FCB Chicago launched its “Jingle Bellies” holiday spot for Kmart and Joe Boxer, a follow-up to last year’s “Show Your Joe,” which was unofficially dubbed “Jingle Balls” and went on to score over 18 million views on YouTube. With “Jingle Bellies” now just past the one million view mark, the agency has unveiled a follow-up belly performance entitled “Santa Baby.” The twist? This time around it’s pregnant women dancing.