SMS Text marketing / FireText help online stores get personal with customers / Insite Digital,

For more information please visit www.firetext.co.uk or www.insitedigital.co.uk

In a time of rapid mobile commerce growth with 25% of eCommerce businessessmartphone owners now making mobile purchases at least once a month, it is little wonder that online stores have been scratching their heads trying to make the most out of this opportunity.

eCommerce businesses have however received a welcome boost this month with the news that FireText, a leading UK provider in SMS text marketing, has launched the first of many eCommerce software extensions allowing online stores to send order notifications via SMS.