Another ad for Jaguar has been banned after a complaint that it promoted unsafe driving.


An advertisement for Jaguar’s F-Type Coupé has been banned after a complaint that it promoted unsafe driving.

The Advertising Standards Authority received a complaint about the ‘The Art of Villainy’ ad, with the complainant saying it was socially irresponsible because it featured and encouraged dangerous driving.

The clip, in which actor Tom Hiddleston compares the merits of the car with the characteristics that make up a good Hollywood villain, ends with him accelerating along the Embankment, which the ASA deemed to be ‘suggesting excessive speed.’

‘Whilst we acknowledged the sequences were brief, we considered that the second part of the ad suggested that the car was being driven at excessive speeds and that the ad therefore encouraged irresponsible driving,’ it said in a statement.