Format promotes positive user experience and addresses ad blocking
First campaign achieves 95% viewability rate and 43 second average in-view time
Jeep is the first advertiser to take advantage of a new ad format, developed specifically for smartphones, to overcome the challenges of engaging mobile web audiences, overcoming ad blocking and monetising mobile web content.http://www.inskinmedia.com/
Man celebrates buying a Jeep from a mountain top
Next year, the Grand Cherokee will be returning and Jeep will be giving it a new look.
In Australia Jeep is continuing with its ‘bought a Jeep’ positioning in a spot promoting the Grand Cherokee.
Created by Cummins & Partners, the spot sees a man on top of a misty hilltop shout out ‘I bought a Jeep’ to which a voice responds ‘me too’.