Jeep first to use new “Edge” mobile ad format - InSkin Media

Format promotes positive user experience and addresses ad blocking

First campaign achieves 95% viewability rate and 43 second average in-view time

Jeep is the first advertiser to take advantage of a new ad format, developed specifically for smartphones, to overcome the challenges of engaging mobile web audiences, overcoming ad blocking and monetising mobile web content. 

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Video : Jeep will be given a new look next year - in the meantime their ad spot sees "a man on top of a misty hilltop shouting out ‘I bought a Jeep’


Man celebrates buying a Jeep from a mountain top

Next year, the Grand Cherokee will be returning and Jeep will be giving it a new look. 

In Australia Jeep is continuing with its ‘bought a Jeep’ positioning in a spot promoting the Grand Cherokee.

Created by Cummins & Partners, the spot sees a man on top of a misty hilltop shout out ‘I bought a Jeep’ to which a voice responds ‘me too’.