Big data to successfully predict 4th Oscar winner in a row?

The company which successfully predicted the Best Picture Oscar winner in 2013, 2014 and 2015 – by analysing the web surfing habits of people with similar demographics to Oscar voters – today released its prediction ahead of Sunday’s 88th Academy Awards.

Digital advertising specialist Exponential predicts The Big Short will win the Best Picture Oscar, narrowly beating Spotlight. The Revenant and Room are the next most likely.