Women for Women : Who is Hollywood's smartest 'Mommy Mogul'?

Why Jessica Alba Just Might Be Hollywood's Smartest Mommy Mogul

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There’s no shortage of Yummy Mummys in Hollywood who have figured out celebrity plus motherhood plus a clever marketing campaign for a family-centric product can equal the beginnings of a business outside of Tinseltown that may have a longer shelf life than the average movie career. From the highfalutin recommendations of Gwyneth Paltrow on her website Goop ($900 throw anyone?) to the train wreck reality television franchise that is Tori Spelling’s life, it seems that virtually every actress in every strata of the entertainment business is developing their personal brand around their experiences as a mother.

And then there’s Jessica Alba.