Videos : In Australia MyPlates encourage women to ‘man proof’ their cars

Personalised number plates Australian company MyPlates is targeting women in its latest campaign which promotes the new “Le Chic” range.

Created by Custom Creative, the campaign encourages women to “Man proof” their cars with plates from the new “Le Chic” range which includes pink plates and plates with images of shoes on them.

The series of TV ads, directed by Fiona McGee of GoodOil Films, looks at why women need to man proof their cars.