40% of shoppers unhappy with mobile customer experience and omni-channel - Dyn study


By Paul Skeldon

Online shoppers are increasingly frustrated with e-commerce, with poor mobile experience from most brands being their biggest bugbear, finds a study of UK consumers by Dyn.
According to the study, only 37% of shoppers think that they get the best service and overall experience online, showing that retailers still have work to do to meet customer expectations.

Shoppers’ lack of confidence is strongest with mobile, as 40% of UK consumers – more than any other country surveyed – believe that mobile shopping isn’t as fast and easy as shopping on a computer. This poor experience could explain why over a third (36%) of UK consumers say they don’t plan to make any purchases from mobile devices this year.