Research : The most engaging High St Christmas ad is…not John Lewis’ Man on the Moon ... Realeyes

Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions.

Here are the 10 most compelling ads from high street retailers as revealed by measuring people's emotions via their facial reactions. NOTE: The data is actual measured data - not based on a survey/questionnaire.

John Lewis – last year’s winner with “Monty the Penguin” – could only muster 7th spot with Man on the Moon, just behind Aldi’s Telescope spoof of it.