VCCP Media: Mead (l) becomes the chairman of the expanded group, while Becker is the CEO
VCCP, the full service communications agency, has today acquired the independent media agency, adconnection. The business will be fully merged with VCCP’s existing media operation, VCCP Media, creating a combined media capability with billings in excess of £50m.
The staff base will be around 70 and clients will include ASOS, Bonhams, Maplin, Jessops, Relish Broadband, Sofa.com, Vue Cinemas and MTV.
Catherine Becker, current CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD. Paul Mead will be the Chairman.
The deal signifies the intent of VCCP to lead the emerging trend of connected, full service agencies in the post-digital age, bringing market leading creative, media and data offerings together under one roof. Founded in 2002, VCCP is currently ranked amoungst the top 6 agencies in the UK, with 750 staff spanning across 5 offices, and billings in excess of £220m.
“We have grown a very successful media business organically at VCCP but this deal will give us real scale and the ability to offer clients genuine full service communications under one roof” commented, Adrian Coleman, Founding Partner and Group CEO of VCCP
Catherine Becker, CEO of adconnection said: “Our two businesses have very complementary skillsets and a fabulous client base. We share core values around performance and innovation so I am incredibly excited about the potential to deliver outstanding results for our clients”
The acquisition comes just 4 weeks after VCCP’s parent company Chime Communications plc was acquired and taken private by the US based, Providence Equity Partners.