I was sitting talking about marketing and websites with a local business owner yesterday (who makes some cool stuff but is not making enough online sales) discussing how to use your website to get more customers. A pretty common theme lately, something everybody seems to want. Anyhow, it prompted me to write this post:
Running a business is not easy. We may be lucky enough to have loyal existing customers, but unless we make sure we have a steady flow of new prospects and new clients we will constantly be in trouble, or always have that nagging feeling in the back of our minds of when we might get into trouble.
Keeping your website up to date is not easy and SEO even harder. Maybe you have just pushed it all to one side and tried to forget about it, the common thinking being that it is too difficult, too expensive and you just really don’t get what you need to do.
You’re not alone, hence I decided to put together 10 steps you can do yourself which will help you on the way: