The world’s premier rugby event would see New Zealand
beat England in the final if the competition was based on social media
audiences, according to programmatic and social sharing experts, RadiumOne.
RadiumOne’s “Social Score” calculates each team’s total audience across leading
global social networks Facebook, Twitter, YouTube, Instagram and Google+ (as of
10 September 2015).
New Zealand’s 4.51 million followers is nearly double that of England’s 2.26
million. South Africa (1.38 million) and Ireland (0.89 million) would be the
Former England coach, Sir Clive Woodward recently said social media was the
teams’ “new enemy” in terms of squad harmony, but engaging the fan community
socially is a hugely powerful ‘sixteenth man’ for any team and the brands
supporting them,” says Rupert Staines, RadiumOne’s European MD. (pictured)
Social Score shows the relative reach of each nation’s team and reflects the
potential audience it can unlock for the official bodies, teams, sponsors and
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