What are Rugby World Cup sponsors really doing for the humble fan?... Rebecca Collins

Heineken.  Fujitsu,  Land Rover , Gilbert, Find a Pub app , Coin Toss

Rebecca Collins writes I am emotionally exhausted.

Did I mention that I’m a burn-swimming Scot, my great grandmother was French and have lived in London for over 20 years. The last few weeks have been an emotional rollercoaster for my rugby allegiance.

"Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken's Rugby World Cup sponsorship on its main UK website"

New Zealand beats England in Rugby World Cup (social media) final - RadiumOne

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.

RadiumOne’s “Social Score” calculates each team’s total audience across leading global social networks Facebook, Twitter, YouTube, Instagram and Google+ (as of 10 September 2015).

New Zealand’s 4.51 million followers is nearly double that of England’s 2.26 million. South Africa (1.38 million) and Ireland (0.89 million) would be the losing semi-finalists.

Former England coach, Sir Clive Woodward recently said social media was the teams’ “new enemy” in terms of squad harmony, but engaging the fan community socially is a hugely powerful ‘sixteenth man’ for any team and the brands supporting them,” says Rupert Staines, RadiumOne’s European MD. (pictured) 

“The Social Score shows the relative reach of each nation’s team and reflects the potential audience it can unlock for the official bodies, teams, sponsors and commercial partners.”