JONNY ROSE: So, what’s happening in the world of B2B media right now?
PATRICK ANGELL: The sector – at its very broadest – can be broken into two types:B2B information services companies that research, collect and make sense of data and then publish it to an audience that use it for commercial decision-making, add it to their workflow or embed it into other tools, andB2B media companies, which were once traditional print publishers, but who have now become brands with multi-platform and multiple offerings including print, digital, mobile, events and data offering.
The watchword across both types right now is “convergence”.
Publishers are moving into the information game and vice versa. For example, Centaur went on an acquisition spree where they’ve bought companies like Econsultancy and Profile Group. Profile Group, for example, produce a digital data service called Year Ahead which is an event database used by marketing planners to prepare for marketing events throughout the year–
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