How do financial institutions make sure their campaigns and messages stand out and resonate with today’s audience? / SPA Future Thinking :

financial-connectors

Campaign Optimiser 2.0 – Evaluating and predicting future multiplatform campaigns for the financial services sector

Measuring, evaluating and predicting advertising and sponsorship campaign effectiveness is increasingly complex as media usage fragments.

Whether you’re choosing a new bank, credit card or other financial product, customers are bombarded with messages and campaigns for brands across all forms of media; from billboard, TV advertising and sponsorship to press, email and online collateral.

How do financial institutions make sure their campaigns and messages stand out and resonate with today’s audience? What are the most effective media channels to use?  What makes a campaign for your brand successful?

Here at SPA Future Thinking we help a wide variety of financial institutions as well as media agencies and broadcasters answer these questions. Through bespoke surveys we use our knowledge of the sector to show what’s working and what isn’t, from campaign appeal through to the effectiveness of various campaign touchpoints.

FMCG / "Supermarket price war rhetoric has recently ramped up, stoked by Tesco’s slump in performance" / SPA Future Thinking

supermarket wars

POSTED BY: MIKE KELLY

Supermarket price war rhetoric has recently ramped up, stoked by Tesco’s slump in performance which has seen like for like sales fall by 3.7%, primarily driven by the rapid expansion of low cost retailers, such as Lidl and Aldi, and increased transparency afforded to consumers by online retail.

Figures released by the ONS in May show that food and non-alcoholic drinks prices have fallen by 0.6%, and while this might be a welcome statistic for consumers, it spells trouble not only for the supermarkets, but for the FMCG manufacturers stocking the shelves. As the likes of Tesco seek to maintain revenue, it seems inevitable that FMCG manufacturers can expect increasing pressure for deal selling, squeezing margins as supermarkets pass on costs. Knowing that this is coming, we take a look at how FMCG manufacturers can not only look to weather the storm, but thrive in challenging conditions.