Last year's most 'offensive' adverts

A list of the most complained-about UK adverts last year has been revealed, racking up a whopping 11,455 whinges between them.

And the top three most 'offensive' adverts to appear on TV screens, billboards or in newpapers last year also come at the top of a list of the most complained-about adverts of all time.

Paddy Powers Oscar Pistorius advert is the most complained-about ad of all time
Paddy Power's Oscar Pistorius advert is the most complained-about ad of all time Credit: Paddy Power

Paddy Power won the dubious honour of the most complained-about ad in history, with its promise offering "money back if he walks" during the Oscar Pistorius trial.

A total of 5,525 people complained about the advert, which was subsequently banned. It also attracted more than 120,000 signatures on a Change.org protest petition.