Infographic : KPI’s for the water industry – Is Customer Effort Score the best measure for predicting loyalty?

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Future Thinking write ... We recently launched the Services Benchmarking Study, designed to help marketers across a range of industries better understand their sector across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort.

Our study highlights that for the water industry, perceptions of value and likely customer advocacy are amongst the lowest levels across the range of service sectors we have covered, despite an inability to switch providers at the moment.