Brits love Wimbledon but what brands do they most associate with it? / Research from 2013

We look back at interesting research of last year.

A  2013 study investigating how engaged Brits are with Wimbledon, and what brands they most associate with the tournament, found that 59% of men and 49% of women in the UK have been watching Wimbledon in some capacity. This equates to over 18 million men (18,290,000) and over 15 million women (15,778,000)*1. In terms of age group, Wimbledon appeals to all generations almost equally with 52% of 16-24 years old, 55% of 25-39 year olds, 50% of 40-54 year olds and 56% of 55-75 year olds watching the tennis to some degree*2.

The 2013 research was conducted by Northstar Research Partners,  Nichola Kent-Lemon working with worldwide clients such as eBay and Jaguar Land Rover.