Why is multipoint video conferencing preferred amongst big businesses?

When you're having a meeting, it’s all about talking to the most important people in your business in regards to the subject at hand. As businesses grow, not all of the most important members of a group can be all in one place at one time. 

You may have groups working together from across the state as well as from across the country. You may also have department heads looking to have meetings with managers working under them. The meeting may emanate from the main offices, but that does not mean the people on the other end of the conference have to be in the same room. 

This is the value of multipoint video conferencing for big business.