Shopper marketing has seen a sea change over the past few years, as the digital age has put consumers in the driving seat.
Digital tools such as ecommerce, smart phones and social media have given us the freedom to shop where, when and how we choose.
The competitive prices, along with the convenience of online shopping – (particularly the lack of queues!) means that an ever increasing number of us are choosing to do our shopping from our sofas.
With this in mind, let’s look at three of the biggest digital shopper marketing trends that are dominating the online environment:
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