8th July 2014:
Strong performances for TV and Radio in Q1 2014 and the improving
economic outlook have led AA/Warc to revise its forecasts upwards
for the UK’s ad market. According to the latest Expenditure
Report, growth rates are predicted to reach 6% in 2014 and 6.7% in
Tim Lefroy, Chief Executive at the Advertising Association
said: “These latest adspend data are another nudge up for the
economy, and a feather in the cap of UK global leadership in
online and mobile, with consumers getting more value each day.”
The Advertising Association/Warc Expenditure Report is the
definitive measure of advertising activity in the UK. It is the
only source that uses advertising expenditure gathered from
across the entire media landscape, rather than relying solely on
estimated or modelled data. With total market and individual
media data available quarterly from 1982, it is the most reliable
picture of the industry and is widely used by advertisers,
agencies, media owners and analysts.
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ad:tech London is where the UK digital marketing and media community meet each year to source suppliers, network with the industry and understand the latest trends and technologies. The 2013 event attracted over 5,000 marketing and media professionals and saw a huge surge in attendees looking to invest in marketing, media and technology.
ad:tech London is the must-attend event for anyone who sells to brands, agencies or media owners.
For more detailed information on the ad:tech audience contact Melanie Somers.
Lead generation Meet face-to-face with the UK’s marketing and media buyers at the place they visit to make investment decisions.
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