Research : UK adspend forecasts lift after strong Q1, improving economy and World Cup

London, 8th July 2014:  Strong performances for TV and Radio in Q1 2014 and the improving economic outlook have led AA/Warc to revise its forecasts upwards for the UK’s ad market. According to the latest Expenditure Report, growth rates are predicted to reach 6% in 2014 and 6.7% in 2015.

Tim Lefroy, Chief Executive at the Advertising Association said: “These latest adspend data are another nudge up for the economy, and a feather in the cap of UK global leadership in online and mobile, with consumers getting more value each day.”

The Advertising Association/Warc Expenditure Report is the definitive measure of advertising activity in the UK. It is the only source that uses advertising expenditure gathered from across the entire media landscape, rather than relying solely on estimated or modelled data. With total market and individual media data available quarterly from 1982, it is the most reliable picture of the industry and is widely used by advertisers, agencies, media owners and analysts.

Use ad:tech London in October as an opportunity to meet, entertain and bond with existing and prospective customers

Why exhibit?

ad:tech London is where the UK digital marketing and media community meet each year to source suppliers, network with the industry and understand the latest trends and technologies. The 2013 event attracted over 5,000 marketing and media professionals and saw a huge surge in attendees looking to invest in marketing, media and technology.

ad:tech London is the must-attend event for anyone who sells to brands, agencies or media owners.

For more detailed information on the ad:tech audience contact Melanie Somers.

Lead generation  Meet face-to-face with the UK’s marketing and media buyers at the place they visit to make investment decisions.