How consumers are confusing sugar and fat - findings from the latest Grocery Eye study : Future Thinking

Consumers are confusing sugar and fat

-        56% of people have not changed their eating habits as a result of reported increased sugar levels in certain food and drink 

-        Making food cheaper is still the primary driver of making healthier choices with over half the population believing this

-        And with half of our respondents having been on a diet in the last year, attention is definitely drawn to what will assist weight loss and healthy eating

Findings from the Grocery Eye study, conducted by business intelligence consultancy, Future Thinking, show that the UK population is struggling to understand whether they should be cutting out sugar, fat or both from their diets. In general, there are clear attempts to focus more on sugar than fat. However, when it comes to active weight loss the decision making is reversed and cutting sugar gets left by the wayside in favour of reducing fat and portion sizes, despite sugar being the most significant factor in dieting success.