Brands who publically talk about their sustainability actions are getting more consumer attention than those who don’t

Are consumers taking advantage of an increasing focus on sustainability?

 When evaluating sustainability, consumers focus on the impact our behaviour and activity has on the planet and its resources

 Actions, rather than CSR statements, are what consumers demand to see from organisations, especially so for millennials

 The study’s results indicate that brands who publically talk about their sustainability actions are getting more consumer attention than those who don’t

Check out our new website at www.futurethinking.com