Register now : Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014

Conversion rate optimization is changing. Discover the latest strategies, including:

  • 7 Ways to Make CRO a Growth Driver for Your Business
  • An Unresponsive Approach to Multi-Device UX
  • Writing Content for Every Stage of the Conversion Funnel
  • Developing Test Ideas After You've Tested Everything
  • Maximizing Conversions Through Cross-Device Retargeting
  • Register / Use MARKETINGBLOG14 for a 15% discount at the  Conversion Conference London Olympia,  29-30 October, 2014

Agenda at a Glance / Conversion Conference London Olympia,  29-30 October, 2014

Day 1 - Wednesday - 29 October, 2014

Session descriptions day1

8.30 am

Registration

9.15 am
10.30 am

Track 1:

20 Ways to Screw up your AB testing

Craig Sullivan, Optimiser of Everything

11.30 am

Session change

11.35 am

Track 1:

It's not just about removing fields: Actionable Tips for Boosting Web Form Completion Rates and Advanced Form Tracking

Michael Lykke Aagaard, Split Test Junkie / Copy Fanatic / Content Evangelist, ContentVerve.com

Simo Ahava, Production Director, NetBooster Finland

Track 2:

Unlocking Huge Potential with Personas

Stephen Pavlovich, Director, Conversion Factory

12.30 pm

Lunchbreak

2.00 pm

Keynote:

Life Beyond the Landing Page

Scott Brinker, President & CTO, i-on interactive

2.45 pm

Session change

3.30 pm

Coffee break

4.00 pm

Featured Session:

The Wheel of Persuasion: 200 Techniques for Winning Customers

Bart Schutz, Chief Persuasion Officer, Online Dialogue

5.45 pm

End of First Conference Day


Day 2 - Thursday - 30 October, 2014

Session descriptions day2

8.30 am

Registration

9.30 am

Agile Marketing - The Why and the How

Scott Brinker, President & CTO, i-on interactive

10.15 am

Coffee break

10.45 am

Track 1:

Machine Learning & Big Data

Ton Wesseling, Online Optimization Specialist, Online Dialogue

11.45 am

Session change

12.45 pm

Lunchbreak

1.50 pm
2.35 pm

Session change

3.30 pm

Coffee break

4.00 pm

Conversion Optimization for Ecommerce

Peep Laja, Conversion Optimization Expert & Founder of Markitekt, Markitekt

4.45 pm

Live Landing Page Reviews

Tim Ash, CEO & Founder, Site Tuners

Paul Rouke, Founder & Director of Optimisation, PRWD

Stephen Pavlovich, Director, Conversion Factory

5.30 pm

End of conference