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Agenda at a Glance / Conversion Conference London Olympia, 29-30 October, 2014
Day 1 - Wednesday - 29 October, 2014
Registration
Keynote:
The Conversion Maturity Model - A Roadmap to Profitability
Tim Ash, CEO & Founder, Site Tuners
Session change
Track 1:
Michael Lykke Aagaard, Split Test Junkie / Copy Fanatic / Content Evangelist, ContentVerve.com
Simo Ahava, Production Director, NetBooster Finland
Lunchbreak
Session change
Coffee break
Featured Session:
The Wheel of Persuasion: 200 Techniques for Winning Customers
Bart Schutz, Chief Persuasion Officer, Online Dialogue
End of First Conference Day
Day 2 - Thursday - 30 October, 2014
Registration
Coffee break
Track 2:
Disruptive Marketing: Out-think your well-funded competitors by focusing on the right stuff
Matthew Lerner, Director, Small & Medium Business (SMB), PayPal UK
Session change
Because you can't do it alone - making the cultural change happen in your company
Paul Rouke, Founder & Director of Optimisation, PRWD
Lunchbreak
Track 1:
Competitive Analysis for Higher Conversion
Cian Weeresinghe, Head of Growth Hacking, The Guardian
Track 2:
Rolling out an International CRO Program with 360° support from all stakeholders
Ahmed Musa, Global Optimisation Manager, Regus
Session change
Track 1:
Schuh Responsive: Lessons learned from a massive multichannel retailer
Stuart McMillan, Deputy Head of Ecommerce, Schuh Limited
Fail Fast / Learn Fast – Understanding the “why” behind conversion at Shop Direct
Michael Quek, User Experience Manager, Shop Direct
Track 2:
More Than UI Tweaking: Testing Business Hypotheses & Data Driven Product Development
Matt Lacey, Head of Optimisation, PRWD
Coffee break
Conversion Optimization for Ecommerce
Peep Laja, Conversion Optimization Expert & Founder of Markitekt, Markitekt
Tim Ash, CEO & Founder, Site Tuners
Paul Rouke, Founder & Director of Optimisation, PRWD
Stephen Pavlovich, Director, Conversion Factory
End of conference